IBC-13: Repeat Offenders of the MTRCB Ratings System

IBC-13’s disregard of the MTRCB’s current ratings guidelines only adds to the network’s ongoing misery. (Logo courtesy of the Intercontinental Broadcasting Corporation)

The Intercontinental Broadcasting Corporation (IBC-13), already dubbed as the ‘sick network’, has another problem to deal with.

The said network has become infamous for their inability to completely implement the current television ratings system that the Movie and Television Review and Classification Board (MTRCB) mandated in 2011. While all other networks have taken advantage of the new approach, IBC-13 has not taken the MTRCB’s ruling seriously.

As of today, September 1, the following current IBC-13 programs have not adopted the MTRCB ratings system:

• The Gospel of the Kingdom (of Sonshine Media Networks International)
• Cooltura
• Tipong Pinoy
• Retro TV
• Tagamend
• Home Shopping Network (9TV’s airing of HSN is currently rated PG)
• EZ Shop

Recently, IBC-13’s rebroadcasts of Ninoy Aquino documentaries also failed to follow the current MTRCB ratings system, when in fact they should have implemented it considering the sensitive subject matter of these documentaries.

Making it worse is the fact that the MTRCB has not reacted in any kind to IBC-13’s defiance of their ratings system. Rather than giving the network numerous warnings with regards to their guidelines, they simply stayed quiet.

It is always the duty of the MTRCB to strictly enforce these classification ratings. All networks must take this current ruling seriously in order to provide a more responsible viewing experience.

But in the case of IBC-13, it is clear that they are not enacting some sort of responsibility to their so-called ‘viewers’ , if there is any, simply because their programming is mediocre.

IBC-13’s blatant disregard of the MTRCB television ratings only adds to the network’s recent reputation as an unreliable, incompetent and disorganized broadcast group. While the addition of the Asian Television Content Corporation (ATC) as a blocktimer saved IBC-13 from further embarrassment, it is still not enough to make the network relevant to viewers.

In the end, more problems than solutions await the embattled management of IBC-13. And once the MTRCB finally decides to act on this matter, things will only get worse for the staff inside Capitol Hills, Diliman.

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1986: A Turning Point in Philippine Media

The late June Keithley, along with husband Angelo Castro Jr., were instrumental in bravely covering the EDSA Revolution and the eventual inauguration of President Corazon Aquino.

Today marks the 28th anniversary of the People Power Revolution. In commemoration of the event, this article will focus on the year 1986, a year that marked a new era in Philippine media history.

Before 1986, media in the Philippines was virtually dominated by the cronies of President Ferdinand Marcos. The most prominent of these networks were the Banahaw Broadcasting Corporation (BBC-2), and the Kanlaon Broadcasting System (KBS-9; later Radio Philippines Network). The now-People’s Television Network (PTV-4) and Intercontinental Broadcasting Corporation (IBC-13) were also established during Martial Law. The only non-crony owned network at the time was GMA, which was sold by Bob Stewart to Felipe Gozon and operated under limited three-month permits. Some radio stations were also given permission to air, provided that they avoid airing any anti-Marcos statements.

However, certain events in Philippine history forever changed the media industry. The soon-to-be Kapuso network was the only station to cover the Ninoy Aquino assassination, and wife Cory’s declaration to run for the presidency. The defections of Juan Ponce Enrile and Fidel V. Ramos from the Marcos regime was also covered by GMA. Channel 7’s brave stand was only the beginning, though.

Radio Veritas followed GMA’s lead by broadcasting Jaime Cardinal Sin’s message, urging people from all walks of life to flood the Murphy and Greenhills sections of EDSA in an effort to protect Enrile and Ramos. When Veritas was seized by the Marcos troops, Radyo Bandido (DZRJ 810) took over, with real-life couple June Keithley and Angelo Castro, Jr. broadcasting the proceedings.

Meanwhile, a broadcast of President Marcos’ press conference was aired on Channels 4 and 9, only to be cut off the air by the rebels. By this time, Marcos’ grip on power was slipping away, although he made a final official TV appearance as president when GMA and IBC covered his inauguration, which like Channels 4 and 9 were also invaded and cut off by the rebels.

While the inauguration of Corazon Aquino at Club Filipino was preserved on videotape, it was unclear if any network in the Philippines aired the said event. Nevertheless, with the departure of Ferdinand Marcos from Malacanang, the freedom of the press was restored, and with it came the return of ABS-CBN and the sequestration of Channels 4, 9 and 13.

The year 1986 was a period of change and progress in the Philippine media industry. The once-censored media is gone, and with it came a more free-wheeling and conscious approach to broadcasting, although it remains subject to various regulations by the Kapisanan ng Broadkaster ng Pilipinas (KBP) and the Movie and Television Review and Classification Board (MTRCB). Even with the media now more widespread than ever, the lessons of Martial Law and EDSA will never be forgotten, and the experiences of each outlet will continue to have a huge impact on the industry in the years to come.

In 100 Words: Fourth Death Anniversary of Cory Aquino

Today is the fourth death anniversary of former Filipino president Corazon Aquino. In the week following her death, millions of Filipinos flocked to her casket to witness the final glimpse of the democracy icon, whose non-violent efforts following the assassination of her husband Sen. Benigno Aquino, Jr. that led to the end of Ferdinand Marcos’ dictatorial rule was lauded by the international community.

The media community were a witness to Cory’s final days. The burial alone took over 12 hours of air time and was watched by millions. Even today, many people still remember Cory’s role in transforming a grieving nation to a fighting unit, without the guns, goons and gold that characterized Martial Law.