107.5 P.S. FM, an easy listening station, will officially launch on August 10. (Logo courtesy of the Progressive Broadcasting Corporation)
For the third time since 2010, DWNU 107.5 has a new name and a new format.
After the hard rock and alternative approach of NU 107, and the masa-based Hot AC style of 107.5 Win Radio, the station has decided to go the softer route.
Starting this August, 107.5 will now be called P.S. FM. A grand launch for the said network will take place on August 10 at the World Trade Center.
107.5 P.S. FM will play mostly easy listening and adult contemporary songs, similar to 96.3 Easy Rock and defunct stations such as Mellow Touch 94.7 and 97.9 Home Radio.
The rebrand of 107.5 actually began on June 26, when Daniel Razon took over the management of the station from Manny Luzon. Win Radio held its final broadcast on that day, while Razon’s Breakthrough and Milestone Productions International, Inc. held a soft launch for the upcoming station at the World Trade Center.
Luzon and Win Radio then moved to the 91.5 frequency, formerly known as Big Radio, on June 27. 91.5 Big Radio was once Win Radio’s sister station before Luzon left 107.5.
Despite the rebrand, the studios of both Win Radio and P.S. FM will remain inside the AIC Gold Tower at Ortigas Center in Pasig City, though plans are in the offing for P.S. FM to move into the current UNTV headquarters in Philam Homes, Quezon City.
Razon’s takeover of 107.5 coincided with the 10th anniversary of UNTV (actually the station’s 13th but Razon and company disregarded any technicality). In addition to the rebrand of 107.5, UNTV broke ground on a new broadcast center on the former Plantersbank branch on Philam Homes, North EDSA, Quezon City, with the future site expected to house UNTV’s studios, equipment and production rooms, as well as the radio booths of both P.S. FM and UNTV Radio La Verdad 1350 AM.
The new station is expected to compete with 96.3 Easy Rock in the easy listening pop format.
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