On the Wings of Love Extended Till Early 2016

More JaDine madness is coming to the small screen.

ABS-CBN has announced that ‘On the Wings of Love’ will run until the first quarter of 2016. This means that the series will go beyond the norm of 80 episodes by the time it finishes.

‘On the Wings of Love’ has consistently ranked among the top ten programs in the country, with ratings of over 20% in both AGB Nielsen’s NUTAM and Kantar. The show’s popularity also translated into high merchandising sales, strong overseas viewership among OFWs, regular trending topics on Twitter, and most views on iWanTV.

It only shows that the tandem of James Reid and Nadine Lustre have come a long way since debuting together in the movie ‘Diary ng Panget’. Their popularity has now spread like wildfire, and fans took notice.

The overwhelming success of ‘On the Wings of Love’ proved to be a serious problem for GMA’s ‘My Faithful Husband’. Even though it premiered on the same day (August 10) as ‘On the Wings of Love’, it was never able to capture the hearts of viewers the same way the former did.

And with ‘On the Wings of Love’ now extended, ‘My Faithful Husband’ may not even end at the same time as its rival. Which is why GMA immediately went back to work and decided to go younger once again, hoping to prove themselves once more.

They called upon the youthful BiGuel (Bianca Umali and Miguel Tanfelix) tandem to star in the upcoming series ‘Wish I May’, whose teasers were released recently. The series premiere is still to be determined, but there is a possibility that it could replace ‘My Faithful Husband’ on the primetime slot.

Let’s just hope that GMA will figure out a way to curb the overwhelming popularity of ‘On the Wings of Love’. The Kapamilya series is on a roll, and it’s up to GMA to deal with it.

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AlDub Phenomenon Continues to Grow, But Warning Signs Become Evident

The AlDub phenomenon reached fever pitch last Saturday.

‘Eat Bulaga”s so-called National Pabebe Wave Day featured a chance meeting between Alden Richards and Maine Mendoza (aka Yaya Dub) inside a mansion ‘owned’ by Lola Nidora (Wally Bayola). It marked the first selfie between the pair, the debut of the mansion’s maid Rianna, also portrayed by Bayola, and the first time that Yaya Dub spoke on national television.

That episode of ‘Eat Bulaga’ overwhelmed ‘It’s Showtime”s ANIMversary episode by a wide margin, both in tweets and in the ratings. A record 25 million tweets were confirmed during the episode, while ratings of 37.2 (NUTAM) and 30.8% (Kantar) helped ‘Eat Bulaga’ widen its gap over ‘It’s Showtime’.

Many were beginning to question ‘It’s Showtime”s increasingly immoral antics, such as what happened last Saturday with the on-air kiss between Viceral (Vice Ganda’s alter-ego) and Karylle (see video above). Even the infamous Pastillas Girl segments (which were criticized for its desperate and indecent nature) earned the ire of Gabriela for its exploitation of women.

However, the so-called Kalyeserye on ‘Eat Bulaga’ also has its fair share of detractors. This despite the fact that it entails a positive message to its viewers.

Since the AlDub phenomenon got underway, virtually every newscast on GMA and GMA News TV have always featured a short summary of the Kalyeserye (example video above). The overemphasis on AlDub continued even during Sundays, which is a rest day for the staff of ‘Eat Bulaga’.

Stories of the AlDub phenomenon have also become a regular occurrence on ‘Kapuso Mo, Jessica Soho’. Features of AlDub fanatics are usually the point of emphasis on the said program.

GMA has also taken advantage of Alden Richards’ renewed fame, even though it was ‘Eat Bulaga”s parent company TAPE, Inc. who made the young actor a household name. Just recently, News TV reaired the obvious flop that is ‘Ilustrado’, while Alden’s life story on ‘Magpakailanman’ was also replayed.

It is clear that GMA is abusing the popularity of AlDub. The pair alone has loomed large over GMA’s own talents, and as a result, stunts their development and potential.

That said, finding a balance between AlDub and the rest of the network should be emphasized. AlDub can’t do it alone, and GMA needs its other talents and programs to step up in this urgent moment.

AlDub’s popularity should not be taken for granted. It is GMA’s responsibility to make things fair for everyone, otherwise it may alienate its viewers.

A New Problem for MariMar as Ang Probinsyano Premieres

The new ‘MariMar’ of Megan Young and Tom Rodriguez has not been able to make an impact.

Whether it’s Kantar or AGB Nielsen’s NUTAM ratings, ‘MariMar’ proved to be no match for ‘Nathaniel’. The latter series will end later tonight, but more problems await the former.

Come this Monday, ‘MariMar”s new opponent will be the long-awaited adaptation of ‘Ang Probinsyano’. The new series is based on the classic late 90s film starring Fernando Poe, Jr., and will star Coco Martin in a dual role of estranged twin law enforcers.

In ‘Ang Probinsyano’, Coco will play the roles of twins Ador and Cardo, whose lives were separated financially. After Ador was killed, Cardo decided to cover up the incident by posing as his brother, but playing a dead brother whose lifestyle is different from his proved to be more difficult than he thought.

Joining Coco in the upcoming series will be Maja Salvador, Arjo Atayde, Albert Martinez, Agot Isidro, Bela Padilla, Joey Marquez, Jaime Fabregas, and Ms. Susan Roces. Maja will replace Angeline Quinto, who left the series due to scheduling conflicts.

Also playing key supporting roles will be Simon Pineda, Dennis Padilla, Ana Roces, Zaijian Jaranilla, Malou Crisologo, Malu De Guzman, Marvin Yap, Pepe Herrera, Lester Llansang, John Medina, Michael Jornales, Gio Alvarez and Tess Antonio. Avel Sunpongco and Malu Sevilla will direct the series.

‘Ang Probinsyano’ will be the second FPJ adaptation to air on ABS-CBN, following ‘Ang Panday’ which was broadcast ten years earlier. All rights to the films of Fernando Poe, Jr. have been with ABS-CBN since 2007, and are currently seen in select ABS-CBN free TV and cable networks.

Now that ‘Ang Probinsyano’ will make its long-awaited premiere, how much more will ‘MariMar’ have to endure? The series has so far not been able to live up to the standards of the original Thalia classic and the DongYan-starred first adaptation, and the entry of ‘Ang Probinsyano’ only makes things worse.

That said, ‘MariMar’ will have its hands full against its new adversary. It’s a big challenge for the embattled series, so let’s see how it pans out.

‘Ang Probinsyano’ airs weeknights starting September 28 after ‘TV Patrol’ on Primetime Bida.

A New Breed of Sunday Noontime Show

‘ASAP’ finds itself with a different kind of opponent.

Last Sunday, GMA and APT Entertainment launched ‘Sunday PinaSaya’, a new variety show that features mostly comedy skits with a few hints of musical performances. The new Sunday noontime show is hosted by Marian Rivera, Ai Ai Delas Alas, Jose Manalo, Wally Bayola, Alden Richards, Julie Anne San Jose, Barbie Forteza, Valeen Montenegro, and Jerald Napoles.

‘Sunday PinaSaya’ marked the first time that GMA did not play a key role in producing a Sunday noontime show. The said program is produced by APT, whose founder, Tony Tuviera, is the director of ‘Eat Bulaga’.

The new offering did give ‘ASAP’ a run for its money, scoring a 21.4% rating over the latter’s 16.8% in the AGB Nielsen NUTAM figures. In the Kantar ratings, however, ‘ASAP’ still emerged the winner, but just barely (17.1% over ‘Sunday PinaSaya”s 16.1%).

Judging from the first week, it is safe to say that ‘Sunday PinaSaya’ is still a work in progress. Their ratings in the first week are purely based on the viewers’ curiosity, so it remains to be seen whether or not the show’s second week will have the same kind of performance.

 

‘Sunday PinaSaya’ is not the only Sunday noontime show that is offering something different, however. Just ask TV5’s ‘Happy Truck ng Bayan’.

The two-month-old program employs a more unconventional approach, as they hold shows in various barangays. It is essentially a modern-day ‘Kwarta o Kahon’, albeit outdoors, with various games and segments to entertain the audience.

Though ‘Happy Truck ng Bayan’ airs an hour earlier, it is still considered a noontime variety show for all intents and purposes. The show is hosted by Ogie Alcasid, Janno Gibbs, Derek Ramsay, Gelli de Belen, Mariel Rodriguez-Padilla, Jasmine Curtis-Smith, and various other Kapatid stars.

While its ratings pale in comparison to ‘ASAP’ and ‘Sunday PinaSaya’, TV5 seems unconcerned about its performance. After all, the Kapatid network values alternative programming, and ‘Happy Truck ng Bayan’ exemplifies that.

Gone are the days where musical performances dominate every viewer’s Sunday noontime habits. A new dawn in Sunday noontime programming has indeed arrived, with skits and games to keep people entertained.

The Sunday noontime slot is definitely back in business.

My Mother’s Secret Reprieved for Another Week

‘My Mother’s Secret’ will now end on August 7 with an additional four episodes ordered. (Logo courtesy of GMA Network)

‘My Mother’s Secret’ has lived to fight another week.

The series was supposed to end Friday, July 31. But with the State of the Nation Address extending beyond its allotted time of two hours, last Monday’s episode of ‘My Mother’s Secret’ was preempted and aired the next day.

Not wanting to end the series on the following Monday, GMA acted on the matter and added another week (or four more episodes) to ‘My Mother’s Secret’. Thus, the series finale will now air next Friday, August 7, and the six-pack Koreanovela plan of the Kapuso network will have to wait.

As noted in a prior article, ‘My Mother’s Secret’ had been a ratings failure for the network, fluctuating within the 10% mark in both AGB Nielsen’s NUTAM and Kantar Media. The series couldn’t beat ABS-CBN’s ‘Pasion de Amor’, whose sexy and lustful theme propelled it to success.

Despite the extension, ‘My Mother’s Secret’ will still fall short of the typical 80 episodes a teleserye takes these days. The series will end with 54 episodes produced, which is not respectable enough by teleserye standards.

With ‘My Mother’s Secret”s extension, its successor ‘Reply 1997’ will now air starting next Monday, August 10. It was supposed to begin this Monday, August 3, and was aimed at an August 4 premiere date if not for ‘My Mother’s Secret”s reluctant extension.

For the viewers of ‘My Mother’s Secret’, this is their last chance to see what fate awaits the actress-turned-reluctant mother (played by Gwen Zamora) and her daughter (played by Kim Rodriguez). The final week of the series should be an interesting one, albeit only for the few and the loyal.

The now-official finale week of ‘My Mother’s Secret’ airs this Monday to Friday at 5:50 p.m., right before ’24 Oras’.