Talk about cutting costs.
In case no one has paid attention yet, the Filipino-language commentary of the 2018 NBA Finals on ABS-CBN Channel 2 is currently held inside the network’s studios in Quezon City. No, not in Oakland, California or in Cleveland, Ohio.
Unless you’re TJ Manotoc who made the trip to the U.S. alone for the past five years (this year’s Finals will be his first since getting the call to join ABS-CBN’s North America Bureau), the commentators have stayed home for the most part. And there are reasons why they were no longer required to take the trip stateside to call the Finals.
First off, there are concerns surrounding budget. Considering the network’s long-term vision of digitalization, anything that involves plane tickets, hotel reservations, visas and working permits for at least a three-week trip may be too much of a burden for ABS-CBN.
It also did not help that the NBA returned to a 2-2-1-1-1 setup for the Finals starting in 2014. Going back and forth to different cities between Games 4-7 only adds to the cost.
Next, ABS-CBN is on a tight schedule. They made the NBA Finals available in both Channel 2 and S+A (and in different commentary languages) for this particular reason because the former has a strict schedule to follow, whereas the latter has greater flexibility with it.
In the case of overtime games like what happened in Game 1 last Friday, Channel 2 immediately ended its broadcast within minutes of the final buzzer in order to make way for ‘Sana Dalawa ang Puso’. This means that the local commentators would have no choice but to immediately bid farewell rather than dive deeper into the game.
And finally, ABS-CBN changed its commentary approach in the Finals in order to appeal to the masses. Which is why, whether traditional basketball viewers liked it or not, they hired Benjie Paras to join alongside Ronnie Magsanoc and Boom Gonzalez in order to describe the game in a simpler manner to fit the average Filipino’s needs.
Sending this trio stateside may be awkward to begin with considering their more liberal and oftentimes unorthodox style of commentary. But they were promoted to call the Finals for a reason: to make the NBA game easier for Filipino masses to understand.
With all due respect to the likes of Quinito Henson and Andy Jao (who were the first to actually call an NBA Finals direct from the U.S.), times are really changing. And ABS-CBN’s rather radical decision to stay home than call the Finals stateside may be their wisest decision yet considering their plans for the long-term.
People may not like this new approach but there is no other option. ABS-CBN is thinking about the future, and viewers must understand it.
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