Bouncing Back: Julia Montes Returns in Asintado

ABS-CBN’s Kapamilya Gold badly needs a boost.

For months, the block has struggled against a resurgent GMA Afternoon Prime. It was clear that Kapamilya Gold has gone stale with a repetitive ‘kabitserye’ formula, and as a result, viewers tuned away in favor of series that had campy scenes (‘Ika-6 na Utos’), one actress playing two contrasting personalities (‘Impostora’), and allusions to the supernatural (‘Haplos’).

This Monday, Kapamilya Gold will try to return to relevance with a familiar face and a new attitude. Enter ‘Asintado’, the newest afternoon series starring daytime drama’s undisputed queen in Julia Montes.

In ‘Asintado’, Julia is Ana, a member of a rescue team who looks to make her adoptive family proud. After saving Gael (Paulo Avelino) from a mining accident, she became his personal nurse and eventually fell in love with each other.

But just as their relationship blooms, Gael’s ex-girlfriend Samantha (Shaina Magdayao) returns to try to win back his heart, even if it means killing Ana. Fortunately, Ana was saved by Xander (Aljur Abrenica), only to find out later on that Gael and Samantha are about to get married.

Just as Ana is plotting her revenge, she finds out that Samantha was her long-lost sister. Samantha, as it turned out, was lost in the fire that killed their parents.

The search for love and justice in ‘Asintado’ will also involve a veteran supporting cast consisting of Lorna Tolentino, Cherry Pie Picache, Lito Pimentel, Agot Isidro, and Nonie Buencamino. The series will be directed by Onat Diaz and Lino Cayetano.

If Julia’s previous series ‘Doble Kara’ helped Kapamilya Gold reclaim the ratings lead from Afternoon Prime, then ABS-CBN should look for ‘Asintado’ to do the same. Still, the series will be up against a formidable foe in ‘Impostora’, and battling a tested star in Kris Bernal will not be a walk in the park.

But considering Julia Montes’ star power, facing such an obstacle is no big deal. That said, it will be up to her to lead Kapamilya Gold back to where it wants to be.

‘Asintado’ airs weekdays after ‘It’s Showtime’ on ABS-CBN.

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Kimerald’s Ikaw Lang ang Iibigin Relegated to Late Mornings

Seems like the reunited Kimerald will have to pay their dues in the late mornings.

Once a successful duo on ABS-CBN’s Primetime Bida, the tandem of Kim Chiu and Gerald Anderson will now take their act to the 11:30 a.m. slot with a new series that centers around the world of triathlon. This new series is called ‘Ikaw Lang ang Iibigin’.

Starring alongside another tandem in Jake Cuenca and Coleen Garcia, ‘Ikaw Lang ang Iibigin’ centers around childhood friends Bianca (Kim) and Gabriel (Gerald), both of whom aspire to become successful triathletes in order to support their families.

Along the way, the duo encounter some obstacles that will test their love for each other. ‘Ikaw Lang ang Iibigin’ will feature the following storylines:

• Bianca distances herself from Gabriel in hopes of saving her father’s life
• After a long period of separation, Bianca and Gabriel met anew in a triathlon event headlined by Carlos (Jake), a top triathlete in the country
• Carlos hires Bianca as an endorser of Tigershark, then falls in love with her to the dismay of his ex-girlfriend Isabelle (Coleen)
• Carlos and Gabriel become archrivals in both triathlon and in Bianca’s heart, but some secrets from the past soon threaten their lives

‘Ikaw Lang ang Iibigin’ will also star Gina Pareño, Bing Loyzaga, Ayen Munji-Laurel, Michael De Mesa, Daniel Fernando, Dante Rivero, Nicco Manalo, Ivan Carapiet, Andrea Brillantes, and Grae Fernandez. The series will be directed by Dan Villegas and Onat Diaz.

Unlike previous romantic late-morning series in ‘Be Careful with My Heart’ and ‘Be My Lady’, ‘Ikaw Lang ang Iibigin’ will have a more serious tone that is uncharacteristic for the slot. The storyline would have been a perfect fit for primetime, but with no slots available at the moment, ABS-CBN has no choice but to place this series before noontime.

Still, considering the past success of the Kapamilya network at the said slot, ratings should not be a problem for ‘Ikaw Lang ang Iibigin’. That said, the network only hope to see the viewers fall in love with this pensive drama.

‘Ikaw Lang ang Iibigin airs weekdays before ‘It’s Showtime’ on ABS-CBN’s PrimeTanghali.

Elmo, Janella Team Up in Born for You

The most talked-about Kapamilya series in recent memory is hitting the small screen this Monday.

Enter ‘Born for You’, the upcoming ABS-CBN teleserye that will be headlined by two of the country’s up-and-coming young stars. The series will mark the Kapamilya debut of Elmo Magalona, as well as Primetime Bida’s introduction to Janella Salvador.

Named after a hit song by David Pomeranz (his own rendition is prominently featured in this series), ‘Born for You’ is a story of two individuals who share a common bond for music. Sam (Janella) is an upcoming Filipino singer who grew up in Japan, while Kevin (Elmo) is a teen hearthrob and the son of an OPM icon.

Sam believed in a red string of fate, a concept which connects two people that are destined to meet each other wherever they are in the world. It is that string which helped link both Sam and Kevin, but their parents’ shocking musical past might also break it all up.

‘Born for You’ will also star Ariel Rivera, Vina Morales, Ayen Laurel, Bernard Palanca, Gina Pareño, Freddie Webb, Jimboy Martin, Joj Agpangan, Francis Magundayao, Smokey Manaloto, Ogie Diaz, Katya Santos, DJ Durano, Alfred Labatos, Kyline Alcantara, Paulo O’Hara, Neil Coleta, and Young JV. It will be directed by Onat Diaz and Jon Villarin.

In the weeks leading up to the premiere of ‘Born for You’, a lot is said about its promising story and the hype brought on by the fresh pairing of Elmo and Janella. That, coupled by the viewers’ overall excitement over the series, helped ‘Born for You’ become an immediate trending topic on social media.

With so much anticipation surrounding ‘Born for You’, this could spell trouble for its opponent, GMA’s ‘Juan Happy Love Story’. The comedy-drama starring Dennis Trillo and Heart Evangelista has not fared well from the beginning, and it could get worse against a younger love team like Elmo and Janella.

As ‘Born for You’ premieres this Monday, expect no less than a first impression. It is now up to Elmo Magalona and Janella Salvador to take them to ratings heaven.

‘Born for You’ airs weeknights starting this Monday after ‘Dolce Amore’ on ABS-CBN’s Primetime Bida.