Five million and counting.
ABS-CBN announced this week that sales of the groundbreaking ABS-CBN TVPlus black box has reached the 5-million mark. This will put the network on track to meet the six-million sales target by the end of the year.
The steady growth of ABS-CBN TVPlus can be attributed to its low price, availability of several digital-exclusive TV channels and clearer picture quality. The boxes only cost P1499 and with a corresponding ABS-CBN Mobile SIM card, consumers can access exclusive ABS-CBN digital channels in CineMo, Yey!, Knowledge Channel, DZMM TeleRadyo and Kapamilya Box Office (KBO).
While ABS-CBN TVPlus is mainly used at home, some public and private vehicle owners have also invested on the device to improve picture quality in their TV screens while on the go. Although ABS-CBN discourages the use of TVPlus in automobiles, it did not stop vehicle owners from trying to improve the viewing experience of riders.
TVPlus is currently available in 15 key locations, mainly concentrating in the Greater Manila Area, Cebu, Bacolod, Iloilo, Cagayan de Oro, Davao, Benguet and Pangasinan. ABS-CBN is also looking to expand the current coverage area that TVPlus encompasses, with the announcement coming in the near future.
ABS-CBN also launched a new generation TVPlus box that is only available in Cebu and Davao. Sold for P2999, it now comes with a wifi stick that will enable customers to access the internet through ABS-CBN Mobile.
So far, the lack of competition in the digital TV sector has enabled ABS-CBN TVPlus to pull away in terms of sales. However, rivals GMA Network and Solar Entertainment are currently in the process of creating their own digital devices, which means that in a few years, one expect a dogfight between the three broadcast giants and their digital TV offerings.
For more information on ABS-CBN TVPlus, click this highlighted link.