Barely Recognizable: PBA News Seldom Mentioned in Other Networks

Hardly mentioned: News surrounding the PBA is a seldom occurrence in ABS-CBN and GMA newscasts. (Photo credit: Philippine Basketball Association)

News surrounding the Philippine Basketball Association is hard to come by these days.

Once one of the Philippines’ national pastimes, the league has fallen on hard times in recent years due to a bevy of controversies. Nowadays, the PBA is barely mentioned at all in  TV networks outside ESPN5, a byproduct of declining interest that has alarmed the league of late.

One network, in particular, has repeatedly shunned the PBA when it comes to sports news. Enter ABS-CBN and its family of networks.

In ABS-CBN’s most recent year-end sports report, there was not even a single mention about the PBA. The network, in particular, failed to account the 50,000 or so crowd that saw Barangay Ginebra San Miguel win Game 7 of the Governors’ Cup finals over the Meralco Bolts, or the two championships won by the San Miguel Beermen last season, or the Christian Standhardinger-Chito Narvasa controversy.

It has been a pattern that is constant for the past several years. Instead of the PBA, ABS-CBN’s TV newscasts focused more on its sports properties such as the UAAP, NCAA, NBA and ABL, as well as national teams such as the Gilas basketball team and the Azkals football team.

In fairness, ANC’s Hardball, DZMM’s Fastbreak and ABS-CBN’s sports and news websites always make up for the newscasts’ oversight by mentioning and even talking about the PBA in greater detail. But even that is not enough to slap some sense in ABS-CBN’s mindset.

Now what about GMA? While they also report about the PBA on their news websites, they also do not mention the league’s news on their newscasts, and worse, they barely care about the world of sports at all since they do not even have a sports division.

Which leaves us to the only two networks that do take a look at the PBA on a regular basis: PTV-4’s ‘PTV Sports’ and CNN Philippines’ ‘Sports Desk’. Much like the PBA, they are hardly recognizable in the viewers’ consciousness, but at least they are doing their best to cover the league’s latest news with consistency and detail.

But for the two network giants in South Triangle, not mentioning the PBA on television is an disgrace to the league. Yes its popularity may have slipped of late due to these internal issues, but the PBA is still an important part of the Filipino sporting landscape and something needs to be done to rekindle the league’s interests.

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PBA on TV5’s Biggest Eyesore

This virtual Oppo logo has become a distraction to the PBA games on TV5. (Logo courtesy of Oppo)

The Philippine Basketball Association today is full of problems.

Whether it’s the poor attendance in games that do not involve Ginebra, or the questionable officiating that coaches regularly complain, the PBA is a league that is in hot water every so often. Heck, even television coverage of the games has been a problem in recent years.

These days, the PBA games on television are aired on TV5 and PBA Rush, employing a separate set of commentators for their respective Taglish and English broadcasts. While the games on PBA Rush are relatively free from any product placement, the same cannot be said for TV5’s broadcasts.

Much of the issue has something to do with the gigantic virtual Oppo logo popping out on the court during games. Oppo is currently the main sponsor of the PBA, but while the promotion of their products is worth noting, the visually irritating virtual logo on the court leaves a bad taste in one’s mouth.

TV5’s penchant for placing virtual logos is not limited to Oppo alone. In past years, the network has placed the Sports5 logo, followed by the team logos on each end of the court.

It should be worth noting that ABS-CBN Sports also tried to place virtual logos on the court during select NCAA basketball games last season. However they stopped placing these logos upon realizing that they are an eyesore to the league’s coverage.

Let’s face it, there is nothing wrong about promoting a particular product. However, the PBA is all about game action, and placing these virtual logos while players run up and down the court is extremely distracting.

The best that TV5 would have done is to follow the example of the ASEAN Basketball League. Every ABL team’s home court features an AirAsia (ABL’s main sponsor) sticker being placed on the court, and this feature gives the league a chance to showcase the game without any distraction from the television screen.

Even the NBA also follow the ABL’s example, as some teams place stickers of advertisements on the court. That said, the PBA should take a good look at it and convince TV5 to do the same thing without straying away from the game.

The PBA should be about the game and how the fans buy into it. Anything distracting could spell disaster for the league.