Cignal Steps In for Incapable TV5

The lack of an entertainment division on TV5 has forced its affiliates to pick up the slack.

Satellite subscription service Cignal recently launched its entertainment division, with the intent towards distributing content to its online and satellite television platforms. The newly-launched Cignal Entertainment will kick things off with the mini-series ‘Tukhang’.

The two-episode pilot will air July 22 on Colours and Sari-Sari Channel. It will star James Blanco, Karel Marquez, Mon Confiado, Jake Macapagal, Janna Victoria, Butch Francisco, Yul Servo, Archi Adamos, Jerould Aceron and Zandra Summer.

Cignal Entertainment will also have a few other offerings in store for its subscribers. They are:

Born Beautiful – The sequel to the critically-acclaimed movie ‘Die Beautiful’, it will star Christian Bables as Barbs. The story will pick up from the time Trisha (Paolo Ballesteros) died.

The Orbiters – This original series will star Cedrick Juan, Malak So, Bob Jbeili and Victor Anastacio. It will be directed by Miko Livelo and Dominic Lim.

Sleepless – Another independent film that is being transformed into a television series, it will star Albie Casino, Mara Lopez, Trina Legaspi, Acey Aguilar, Shaira Mae and Martin Escudero. Directed by Prime Cruz.

Feels Like Forever – An original series that focuses on love and other things that can happen in 24 hours. It will be directed by Sigrid Andrea P. Bernardo and Ivan Payawal.

With the exception of ‘Tukhang’, all of Cignal Entertainment’s upcoming series will be produced by The IdeaFirst Company. The company’s president, Perci Intalan, is a former entertainment head at TV5.

The only way to go is up, and as TV5 focuses more on sports, news and imported entertainment shows, Cignal makes sure that the entertainment aspect within the MVP Group will not go down quietly. The division is still young, but with the help of independent producers such as IdeaFirst, all the hard work should be worth it.

Now let’s just hope that the new Cignal Entertainment will not fall from grace the same way TV5’s entertainment division did. This is a prime opportunity for Manny V. Pangilinan to bounce back, so make it count.

Advertisement

FTT Year 2013 in Review: TV5

Another year is about to end. But before the calendar flips to 2014, here is a look back at the year that was in television and radio. This article will focus on TV5, which enjoyed a slow start before rebounding with a respectable fourth quarter.

The Positives

After it was suspended for a good part of last year because of the you-know-what, T3: Reload rebounded in 2013 with a more toned-down approach, yet maintaining the same ol’ nastiness that the Tulfo brothers constantly address to the bullies and anomalous officials. This year also saw Radyo5 welcome Ben Tulfo and his ‘Bitag sa Radyo’ program after its departure from UNTV, in the process uniting the three brothers on the same umbrella, with Erwin also co-anchoring ‘Punto Asintado’ with Martin Andanar and Raffy hosting ‘Wanted sa Radyo’ with Nina Taduran.

In September, TV5 hired Noel Lorenzana in an effort to overhaul its programming. The end result were three program blocks: ‘Weekend Do It Better’, ‘Everyday All the Way’, and ‘KBO: Karunungan, Balita at Opinyon’. This alternative programming approach would bear fruit by the end of the year, as several of its programs finished among the Top 15 in the Nielsen Media Research ratings. In addition, the network’s willingness to reach out to a younger audience also paid dividends, as programs such as ‘SpinNation’ were among the top trending topics on Twitter.

TV5 also scored big in its sports coverage, with the recent airings of the PBA Commissioner’s Cup and Governors’ Cup Finals, and the Gilas Pilipinas games at the FIBA Asia Championship earning high viewership figures. And to cap off a resurgent finish to the year, TV5 officially christened the new TV5 Media Center in Mandaluyong City.

The Negatives

Under Perci Intalan, TV5 tried to compete against more established powers GMA and ABS-CBN. However, it only resulted in revenue losses. None of TV5’s own teleseryes (‘Kidlat‘, ‘Undercover’, ‘Cassandra: Warrior Angel’, ‘Misibis Bay’, ‘Enchanted Garden‘, ‘Never Say Goodbye’) even made noise in the teleserye wars, and programs such as ‘Jeepney Jackpot’, ‘Kanta Pilipinas‘, ‘Alabang Housewives’ and ‘Boracay Bodies’ were critical failures.

But perhaps the most crucial reason behind the reformat was ‘Wowowillie‘. The noontime show, a symbol of the Intalan era, finally left the airwaves in October after three years, numerous controversies and massive losses. Host Willie Revillame would ‘retire’ shortly afterwards. In addition, TV5 originals ‘Face to Face’ and ‘Talentadong Pinoy‘ were also cancelled; its hosts Amy Perez and Ryan Agoncillo would secure new contracts with ABS-CBN and GMA respectively after departing.

TV5 also encountered numerous problems with its sports coverage. In May, they cut block-time ties with IBC-13, but were urged to stay until the PBA Governors’ Cup eliminations. As a result the NCAA was forced to air its nightly games on AksyonTV; the long-delayed finals was aired on TV5 in the early afternoon. And to cap off, many PBA fans were angered when TV5 decided to air only the ‘marquee’ games of the ongoing Philippine Cup live during weeknights and Saturdays, leaving the signal-deficient AksyonTV to air the rest.

Outlook

The motto for TV5 this 2014 should be ‘There’s nowhere to go but up’. With Noel Lorenzana spearheading the rebuilding project, TV5 will continue its commitment to programs that are favorable to younger and socially active citizens. And as they open the TV5 Media Center, it appears that things are on the upswing.