The Impact of Pangako Sa ‘Yo on Philippine TV

The original ‘Pangako Sa ‘Yo’, starring Jericho Rosales and Kristine Hermosa, will always be remembered in Philippine television lore.

Airing from 2000 to 2002, the series was considered the first teleserye in Philippine television. The popularity of ‘Pangako Sa ‘Yo’ forever changed the landscape of primetime television viewing in the country.

Before ‘Pangako Sa ‘Yo’, primetime on Philippine television was at its most diverse, ranging from local and foreign sitcoms, action, variety and suspense programs to even animes and cartoons. However, the mid-90s foreshadowed the eventual dominance of dramas in the primetime slot, beginning with RPN-9’s ‘MariMar’ and later with ABS-CBN’s ‘Mara Clara’.

Then on November 13, 2000, ‘Pangako Sa ‘Yo’ premiered on what would later become the Primetime Bida slot (ABS-CBN did not dub the primetime block as such until 2002). The series quickly made an impact, and by 2001 it was the hottest program in the country viewership-wise.

The success of ‘Pangako Sa ‘Yo’ proved to be the last straw for GMA as a niche-oriented upscale network. Midway through 2001, GMA cancelled its Anime Assault (later known as Astig Authority) anime block from its primetime lineup and replaced them with their own teleseryes, a precursor of what later became GMA Telebabad.

However, GMA’s own lineup of teleseryes were no match for ABS-CBN’s, and eventually forced the network to introduce the fantaserye genre, which turned the tables in the mid-to-late 2000s. ABS-CBN stuck to their tried and tested formula of traditional teleseryes, even though they briefly flirted with fantaseryes, and later introduced sexual, social, political, value-oriented and culture-oriented themes to their teleseryes.

By the time ‘Pangako Sa ‘Yo’ finished its run on September 20, 2002, much of the primetime scene on weeknights, if not entirely, were dominated by teleseryes. Today, with the exception of the early evening newscasts, teleseryes are aplenty in the 5:50-11:00 p.m. window, with each episode lasting for 40-45 minutes.

Fast forward to 2015, and the remake of ‘Pangako Sa ‘Yo’ will make its way onto Primetime Bida this coming Monday. The premise is virtually similar to the original, with the love story of Yna Macaspac (Kathryn Bernardo) and Angelo Buenavista (Daniel Padilla) dominating the series along with the love triangle between Amor Powers (Jodi Sta. Maria), Claudia Buenavista (Angelica Panganiban) and Eduardo Buenavista (Ian Veneracion).

But like all recent remakes, the story of ‘Pangako Sa ‘Yo’ will be shortened, revised and compressed to today’s teleserye standards, with a timetable of at least four to eight months depending on the ratings. Still, fans of the original series cannot wait to revisit the tale that first captivated the nation in the early 2000s.

The original ‘Pangako Sa ‘Yo”s place in Philippine television history has been secured. Now it’s up to the new version to make a similar impact.

The remake of ‘Pangako Sa ‘Yo’ airs this Monday after ‘Nathaniel’ on ABS-CBN’s Primetime Bida.

No Sibling Rivalry in Premieres of Dream Dad and More Than Words

There will be no rivalry between the children of the late ‘Master Rapper’ Francis Magalona on Philippine television.

Fresh from re-signing with ABS-CBN, Maxene Magalona will co-star alongside Zanjoe Marudo and child actress Jana Agoncillo in ‘Dream Dad’. The series will also star Beauty Gonzales, Yen Santos, Ana Feleo, Katya Santos, Ketchup Eusebio, Ariel Ureta and Gloria Diaz.

‘Dream Dad’ will focus on an orphan who searches for a loving family, and a bachelor who tries to mend a broken heart by focusing on his family’s welfare. Ultimately, their lives would change after they cross paths with one another.

(Due to unforeseen circumstances, the full trailer of ‘Dream Dad’ on ABS-CBN Entertainment’s official YouTube was taken down as of November 14).

Over at GMA, younger brother Elmo Magalona will reunite with ‘Villa Quintana’ co-star Janine Gutierrez in ‘More Than Words’. Also starring in this series are Rey ‘PJ’ Abellana, Leni Santos, Jaclyn Jose, Gardo Versoza, Yayo Aguila, Enzo Pineda, Stephanie Sol, Mayton Eugenio, Mikoy Morales and Coleen Perez.

The story of ‘More Than Words’ will revolve around two individuals: a teenage boy whose memory was lost following an accident, and a daydreaming female student who created an imaginary ‘dream boy’ in one of her blogs. After finding the supposed boy of her dreams, they would grow fond of each other, while the boy begins a new life with his adoptive parents.

While ‘Dream Dad’ will premiere in its expected timeslot, the same cannot be said for ‘More Than Words’. It was supposed to premiere November 3, replacing both ‘Seasons of Love’ and ‘Elemento’, but GMA management wanted none of the possible sibling rivalry between the Magalonas, and as a result, they hastily re-aired ‘Coffee Prince’ on the timeslot that was supposed to be filled by ‘More Than Words’.

Then in a somewhat surprising decision, they moved the premiere date of ‘Second Chances’, which was supposed to replace ‘Ilustrado’, to the first quarter of 2015. And to top things off, both ‘Strawberry Lane’ and ‘Hiram na Alaala’ will now be moved to later timeslots, paving the way for ‘More Than Words’ to occupy the slot after ’24 Oras’.

Thus, ‘More Than Words’ will go up against the soon-to-conclude ‘Hawak Kamay’ while ‘Dream Dad’ will face the re-airing ‘Coffee Prince’ on their respective networks.

It will be interesting to see how both Magalonas fare in their respective new series, but even in different networks, they will always be family off-screen. Good luck.

‘Family TV Mass’ on GMA, ‘Shalom’ goes back to IBC

Timow's Turf

FOR OUR DEAR Catholic brethren around the world, today is St. John Marie Vianney Sunday. His feast day is tomorrow, August 4, and he is the patron saint of priests, the Holy Mother Church’s precious products of continuing the mission of Christ across the ends of the earth for almost two millennia.

Coinciding today’s commemoration and salutation to the Mother Church’s ministers, two television networks made a surprise move.

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