The original logo of UNTV, adopted by the current station upon their ‘claimed’ establishment in 2004.
This year marks the 10th anniversary of UNTV, the 24-hour television station managed by Daniel Razon. In reality, however, the station should be celebrating its 13th year in the television industry.
So what happened to the first three years of UNTV’s existence?
Apparently, it was the decision of the station’s management to use 2004 as its starting point. UNTV, as a public service station, took off once ‘Ang Dating Daan’ of Bro. Eli Soriano arrived on the scene, and from that point on, they eschewed the rock video format in favor of news, public affairs and educational programs that complemented ‘ADD’.
The arrival of Daniel Razon further legitimized UNTV’s approach to public service. He established a free bus ride, job fairs, legal counseling and health care services, and other means to serve the masses.
Thus, the station claims that they were established in 2004, and not 2001 as witnessed by older television viewers.
In my opinion, UNTV’s decision does not make sense. If the station claims to have been established in 2004, why did they use the original NU 107-inspired logo from 2001 as its first logo? And why did they choose to keep the UNTV name?
The fact is, their decision to reformat without rebranding and renaming the station is an insult to the legacy of UNTV’s previous rock-oriented era. Having said that, it is hard to imagine that the now public service-oriented UNTV was the same station that once aired rock music videos and independent short films.
Looking back, UNTV’s history from 2001-04 should have been given some respect. The station should be credited for launching the careers of Ramon Bautista, Arvin ‘Tado’ Jimenez, Jun Sabayton and Angel ‘Erning’ Rivero, hosts of the popular reality comedy series ‘Strangebrew’. In addition, UNTV should also be responsible for introducing independent film-making to a mainstream audience, courtesy of the ‘Eat My Shorts’ segments.
But perhaps the most important way to pay tribute to the original UNTV is their promotion of Pinoy rock (and alternative rock music in general) to the mainstream, in the form of music videos. And finally, the station should commend NU 107 DJs Francis Reyes, Zach Lucero and Ron Titular, and musicians Diego Mapa and Jason Caballa, for hosting programs that solely focus on promoting various genres of rock music.
Sadly, those three years in UNTV’s history were nothing but an afterthought. One must wonder if that particular era in UNTV’s history will be given a proper tribute. Only time will tell, but for now, UNTV’s claim of being established in 2004 will continue to hold.