drama, entertainment, news, Philippines, politics, public affairs, Sports, television

PNoy’s Speech and Impact on TV Programming

President Noynoy Aquino’s address on the Disbursement Acceleration Program forced several television stations to halt their scheduled programs. (Photo credit: Bullit Marquez, Associated Press)

President Noynoy Aquino’s impromptu speech in relation to the Disbursement Acceleration Program made a huge impact on television programming.

The near-30 minute speech saw the President defend the controversial bill, which has been declared unconstitutional by the Supreme Court. Highlights of his speech include his criticism on predecessor Gloria Macapagal-Arroyo and the Supreme Court’s declaration, and his enumeration of the DAP’s supposed benefits.

Unfortunately, his lengthy address proved too much for several television stations to handle. Episodes of ABS-CBN’s ‘Pure Love’ and GMA’s ‘My BFF’ were halted just 10 minutes into their running time, and were not resumed. The unfinished episodes of both programs are scheduled to re-air in full later tonight.

Meanwhile, the live NCAA seniors basketball game between Lyceum and Mapua on TV5 and AksyonTV was cut with over 3 minutes left, and was only resumed on the latter following the ‘Aksyon’ newscast.

And over at GMA News TV and ABS-CBN Sports+Action, episodes of ‘MARS’ and ‘Once Upon a Time’ were temporarily put on hold during the televised address, resuming after the end of the broadcast.

While GMA News TV and ABS-CBN Sports+Action’s decision to air the address and delay ongoing programming is excusable, the same cannot be said for their mother networks. Instead of pre-empting their teleseryes in favor of news coverage of the address, GMA and ABS-CBN continued to air them without realizing the consequences. As a result, their decision left viewers puzzled and unsatisfied, since neither program resumed following the address.

For NCAA fans, the feeling is all too familiar. TV5’s decision to cut away from the ongoing NCAA telecast was just another blunder committed by the network since acquiring the rights to the league. The lack of a commercial-free and uninterrupted online livestream service for the game was also a cause of concern.

Events like this should serve as a lesson to programming directors. In an impromptu national event like President Aquino’s address, programming directors should take note of the length of the event and the possible consequences to ongoing programs, so that they can be prepared for any eventuality. If done the right way, viewers will benefit well from the change.

With that in mind, the upcoming State of the Nation Address is just two weeks away. And for major networks, this event should help them restructure their programming  in order to inform viewers of any pre-emptions.

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drama, entertainment, Korea, Philippines, television

Two Asianovelas Debut on TV5; Pure Love Premieres on ABS-CBN

The season premieres of ‘Face the People’ and ‘Let’s Ask Pilipinas’ begin today, but these are not the only shows that Kapatid fans look forward to.

TV5 has announced that ‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will also premiere today. The two Asianovelas were slated to air at 9:00 p.m., but due to the PBA Governors’ Cup Finals being extended to another game, they will be aired at 7:00 p.m.

‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will be the first Asianovelas aired on TV5 since ‘Likeable or Not’ early this year. The two shows’ premieres are part of the Kapatid network’s ‘Signal No. 5: Umuulan ng Saya’ campaign for the third quarter of 2014, which included both upcoming and returning shows.

Pure Love Premieres Today

Former Kapatid star Alex Gonzaga makes her debut as a leading protagonist on an ABS-CBN teleserye with ‘Pure Love’. The Filipino adaptation of the Koreanovela ’49 Days’ will replace ‘Mirabella’ starting today.

The original Koreanovela series first aired on the Kapamilya network in 2011, and received decently high ratings throughout its run.

Also starring in the remake are Arjo Atayde, Yam Concepcion, Yen Santos, Arron Villaflor, Joseph Marco, Matt Evans, and Anna Luna. Providing supporting roles in the series are Sunshine Cruz, John Arcilla, Anna Capri, Bart Guingona, Dante Ponce and Shey Bustamante.

The younger sister of Toni Gonzaga recently left ‘Pinoy Big Brother: All In’ to concentrate on her role in ‘Pure Love’, as well as one of the co-hosts of ‘The Voice Kids’. Prior to ‘Pure Love’, her previous acting experience on the Kapamilya network were on ‘Gokada Go’, ‘Pangarap ng Bituin’ and ‘My Girl’.

‘Pure Love’ premieres tonight before ‘TV Patrol’. The teaser to the upcoming series can be viewed below.

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drama, entertainment, Korea, Philippines, television

Final Week for Mirabella; Lovers in Paris Airs in the Morning

The final episode of ‘Mirabella’ will air this Friday, July 4.

ABS-CBN’s ‘Mirabella’ enters its final week.

Just as GMA is beginning to warm up with the debut of ‘My BFF’ later today, ABS-CBN has decided to pull the plug on Julia Barretto’s debut teleserye. The final episode of ‘Mirabella’ is scheduled this Friday, July 4.

‘Mirabella’, a series that featured Barretto in two contrasting roles, debuted on March 24. The daughter of Marjorie Barretto played Mira, a woman with a strange wood-like skin, and as the series progressed, she morphed into her beautiful alter ego in Bella.

Both characters would later attract the attention of Jeremy, played by Enrique Gil, who soon became the subject of her affection.

In its four months on air, ‘Mirabella’ was unable to maintain the high level of success attained by its predecessor ‘Annaliza’. Nevertheless, the series averaged better than 20% in the TNS Kantar ratings, which is not bad even though it is the lowest-rated teleserye on the ‘Primetime Bida’ block.

However, in the GMA-dominated AGB Nielsen ratings, ‘Mirabella’ only averaged less than 15%, while rival series ‘My Love from the Star’ was a hit, averaging over 20% per episode.

Even though ‘Mirabella’ was a decent hit by ABS-CBN standards, its uncharacteristically low 20% rating only justifies that the series will be a mere short-term fix. Still, it was a good debut for Julia Barretto, and it will only give her greater amounts of exposure.

‘Mirabella’ will be replaced by ‘Pure Love’ this July 7.

Lovers in Paris Rerun Today

Meanwhile, ‘Lovers in Paris’ will be placed in the mid-morning slot. The re-run of the successful Koreanovela replaces ‘Kapamilya Kiddie Blockbusters’ starting today on the ‘Umaganda’ block.

Because ‘The Heirs’ will continue to air this week, the rivalry between ‘Lovers in Paris’ and ‘Jewel in the Palace’ will not happen anytime soon, if not altogether. Instead, ‘Lovers in Paris’ will be up against ‘Return of the Wife’, the third sequel to GMA’s highly successful ‘Temptation of Wife’, which has been airing since late May.

‘Lovers in Paris’ starred Park Shin-Yang and Kim Jung-Eun as Carlo and Vivian, respectively. The series was a hit when it first aired in 2005, and its success eventually led to an equally successful Filipino adaptation starring KC Concepcion and Piolo Pascual in 2009.

 

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