drama, entertainment, Philippines, television

New Impostora to End Tomorrow

The new version of ‘Impostora’ will officially bow out.

Tomorrow afternoon will mark the 160th and final episode of this GMA afternoon drama. And much like the villainous Rosette and the good-but-ugly Nimfa (both played by Kris Bernal), ‘Impostora’ had two different faces: one that was dominant and the other inferior.

First premiered on July 3, 2017, ‘Impostora’ was based on the 2007 version of the same title starring Sunshine Dizon and Iza Calzado, which in turn adopted the story from the 1994 film ‘Sa Isang Sulok ng mga Pangarap’. Pitted against ‘Pusong Ligaw’ for a majority of its run, the new ‘Impostora’ had a slow start but by August the series began to win over the viewers and beat its closest competitor.

For a while, it seemed that nothing can stop ‘Impostora’. However, the series began to lose anew as 2017 turned to 2018, thanks largely to a late push by the concluding ‘Pusong Ligaw’.

It only got worse for ‘Impostora’ once Julia Montes entered the fray. Her series ‘Asintado’ made an immediate impact from the get-go and while ‘Impostora’ relived some past glory in some of its episodes, a younger Julia Montes was simply too much for Kris Bernal to handle.

Regardless of the late swoon, the 160-episode run of ‘Impostora’ remains an impressive feat by GMA’s standards. To air so many episodes speaks volumes of its immense impact in the weekday afternoon landscape, particularly with ABS-CBN’s struggles in the afternoon slots that gave ‘Impostora’ an opportunity to strike.

But even if Kris Bernal made a good account of herself by playing a bad girl on ‘Impostora’, she won’t be able to escape the ‘good girl’ persona that she always prides with. Much like ‘Rhodora X’ with Jennylyn Mercado, it is highly unlikely to see Kris play a villain in future drama series.

Perhaps GMA could change that stereotype in order to elevate younger and up-and-coming stars to the fold. Still, it will be up to Kris to make a decision that could either help or hurt the network.

As ‘Impostora’ nears its finale, one must wonder which fate will await Rosette and Nimfa. The last episode should be a must-watch, so good luck.

Standard
drama, entertainment, Philippines, television

Pusong Ligaw to End Disappointing Run Friday

One of ABS-CBN’s underachievers for 2017 will mercifully end their run this week.

This Friday, the 188-episode run* of ‘Pusong Ligaw’ will come to a conclusion. While the series has had a long run typical of more recent ABS-CBN drama series, it had a rather up-and-down performance in the ratings.

‘Pusong Ligaw’ premiered on April 24, 2017 as the replacement to ‘The Greatest Love’. But instead of airing the series on the latter’s vacated timeslot, ABS-CBN made the decision to air ‘Pusong Ligaw’ as the leadoff drama on Kapamilya Gold, demoting ‘The Better Half’ to the second slot.

Initially, ‘Pusong Ligaw’ performed particularly well, averaging around 17-18% in the ratings during its first few weeks. However, the series’ ratings declined to around 15% by June, and after that it fluctuated between 12 and 15% for the remainder of its run.

One glaring reason for the decline of ‘Pusong Ligaw’ is the emergence of ‘Impostora’, the GMA Afternoon Prime series that premiered last July 3. By August, the latter overtook the former as the second highest-rated afternoon drama in the country, and while ‘Pusong Ligaw’ has had occasional moments of brilliance, ‘Impostora’ essentially dominated the matchup the rest of the way.

It also didn’t help that viewers grew tired of the ‘kabitserye’ formula that ABS-CBN emphasized of late. Let’s face it, the formula is becoming too stale and predictable, and having witnessed a few other successful ABS-CBN dramas that utilized a similar plotline, it was clear that ‘Pusong Ligaw’ simply lacked the punch and ‘it’ factor of previous series.

Nevertheless, despite all these deficiencies and concerns regarding quality, 188 episodes was still quite an achievement for ‘Pusong Ligaw’. For an unproven cast that starred Beauty Gonzalez, Bianca King, Raymond Bagatsing, Joem Bascon, Diego Loyzaga and Sofia Andres, making it through a long series is definitely an experience for a lifetime.

The last five episodes of ‘Pusong Ligaw’ should be one to remember. Amid these disappointments and criticisms, ABS-CBN should remain proud of how this series turned out.

*One episode of ‘Pusong Ligaw’ was reaired due to technical problems, while another episode was preempted due to the State of the Nation Address.

Standard
drama, entertainment, Philippines, television

Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

Standard
drama, entertainment, Philippines, television

New Version of Impostora to Air This Monday on GMA

A new version of ‘Impostora’ awaits viewers of GMA’s Afternoon Prime.

The upcoming series is loosely based on the original ‘Impostora’ that aired on the Kapuso network back in 2007. In that particular series, Iza Calzado and Sunshine Dizon played dual roles (Iza as twins Lara and the deformed Sara, and Sunshine as the wicked cousin Nessa and a surgically repaired version of Sara).

In turn, that 2007 version was based on the 1994 movie ‘Sa Isang Sulok ng mga Pangarap’, starring Alice Dixson. In each case, the protagonist was portrayed as an ugly duckling that was transformed into a vengeful beauty through facial reconstruction surgery.

For the 2017 version of ‘Impostora’, Kris Bernal will breathe life into two different individuals. At first, Kris will play the ugly street vendor Nimfa, but through plastic surgery, she will be transformed into the beautiful and rich woman named Rosette who seeks to escape from her husband Homer, played by Rafael Rosell.

‘Impostora’ will also star Ryan Eigenmann, Assunta de Rossi, Elizabeth Oropesa, Aicelle Santos, Vaness del Moral, Rita Daniela, Leandro Baldemor, Sinon Loresca, Yuan Francisco, Dayara Shane, and James Blanco. The series will be directed by Albert Langitan.

Initially, GMA announced that ‘Impostora’ was to begin on June 19, replacing ‘Legally Blind’. But the latter’s last-minute extension and change of ending forced the network to move its premiere to July 3.

Now that its run is about to begin, ‘Impostora’ is sure to face a very serious challenge. ABS-CBN afternoon series ‘Pusong Ligaw’ has enjoyed ratings of 16-17% in more recent episodes, and ‘Impostora’ has a daunting task of closing in, if not surpassing the former’s marks.

Come this Monday, it will be interesting to see how playing two characters of differing personalities will elevate the career of Kris Bernal. ‘Impostora’ may be her most serious series yet, but it could also be the one that she needs to become relevant again.

‘Impostora’ airs weekdays after ‘Ika-6 na Utos’ on GMA Afternoon Prime.

Standard