Philippines, Sports, television

Relegated to the Sidelines: PVL in Tough Position Due to UAAP

The maiden season of the Premier Volleyball League saw its coverage relegated to live stream on most of its games, severely affecting its ability to gain a wider audience. (Logo courtesy of Sports Vision)

Talk about a rough first season.

The debut season of the Premier Volleyball League (formerly the Shakey’s V-League) will officially conclude this month following the season-ending Collegiate Conference. Unfortunately for organizer Sports Vision and broadcast partner ABS-CBN Sports, it was a frustrating introduction for the rebranded league.

When the then-SVL and ABS-CBN joined forces last year, it was hailed as a promise in the right direction. During that first year, ABS-CBN (through UHF channel S+A) was able to bring a majority of the league’s games live, and in doing so, gave the SVL some much-needed recognition after years of TV coverage issues from previous partners.

After Sports Vision renamed the Shakey’s V-League into the Premier Volleyball League earlier this year, ABS-CBN stepped up its game as well. The network announced that the league’s games would air live on S+A and also online through the ABS-CBN Sports website, using a separate set of announcers for the two media.

So far, however, the coverage of the PVL has been a rocky one. Most of its games were relegated to live streaming online, mainly due to ABS-CBN Sports’ priority with UAAP women’s volleyball and men’s basketball.

And even when the UAAP took an offseason break from late May to August, the PVL remain buried behind the pecking order as ABS-CBN chose to re-air UAAP women’s volleyball games instead of giving the PVL a chance. That said, even with main attraction Alyssa Valdez carrying the PVL on her shoulders, the league still lacked the exposure it deserves.

What ABS-CBN did is similar to Sports5’s approach with the Philippine SuperLiga (PSL) in which some games are aired only on livestream. If this is the treatment they wanted for the PVL, then they’re not helping its cause.

While this is only Year 1 of the PVL’s TV/live stream experiment, the warning signs were evident. ABS-CBN Sports failed to account the fact that many people still depend on television for their viewing needs, and although mobile devices are becoming plentiful by the day, nothing can beat the easy convenience of television.

Come the 2018 season, expect wholesale changes from both the PVL and its broadcast partner. Still, it remains to be seen if next year will bring a much-improved scope and exposure into the Premier Volleyball League.

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