hits, music, Philippines, radio, songs

Another Revamp for Retro 105.9 DCG-FM?

So much for being No. 1 in the upscale market.

Once again, Retro 105.9 DCG-FM is making some changes to its menu. For now, the station does not utilize any on-air talent (save for news reporter Karen Wu) and plays automated music instead.

Rumor has it that the station asked its DJs to file their dismissal papers for no reason at all. It is possible that a bad case of declining revenue has something to do with the issue.

However, a later report from a PinoyExchange insider clarified that the dismissal papers are only temporary and that some of the Retro DJs are being brought back as part of a possible revamp of the station. If that is true, then find out what will happen next.

While Retro 105.9 DCG-FM emerged as the top upscale FM radio station in Metro Manila, the emergence of 104.3 FM2 as its main competitor in the classic hits genre made it difficult for Retro to maintain its foothold in the market. As its impending revamp shows, nothing is cast in stone.

Listeners can only hope that Retro 105.9 DCG-FM will find a way to maintain some long-term viability amid increased competition. After all, it will be a shame to see this pioneering station go after all these years building up its reputation as the ‘home of the classics’.

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In 100 Words: Delamar Returns to Radio

Delamar Arias has come out of retirement.

Nearly a year after her departure from Monster RX 93.1 and ‘The Morning Rush’, Delamar shocked the world when she decided to return to the radio booth. But instead of rejoining her mates at RX, Delamar announced that she will instead move to Magic 89.9 on a part-time basis.

Delamar will join fellow DJ/mothers Riki Flores and Andi Manzano for a new program called ‘The Mother Show’. As its title suggests, the show will focus on issues concerning motherhood.

The premiere date of ‘The Mother Show’ is yet to be determined, but Magic 89.9 said it will air on Fridays during Friday Madness. As mentioned earlier, this is only a part-time role for Delamar, but at least listeners are more than happy to have her voice back on the radio.

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hits, music, Philippines, radio, songs

Home of the Millennials No More: 97.9 Home Radio Returns to Old Easy Listening Format

The final logo of 97.9 Home Radio during the ‘Home of the Millennials’ era. (Logo courtesy of Aliw Broadcasting Corporation)

It is back to basics for 97.9 Home Radio and its affiliates.

After over three years playing both hot adult contemporary and top 40 songs, Aliw Broadcasting Corporation decided to convert Home Radio back to the more popular easy listening format. The unveiling was quiet and unexpected; there was no announcement nor press release to accompany this change.

It can be recalled that in March 2014, Aliw turned Home Radio into a ‘masa’ station akin to more popular standouts such as 90.7 Love Radio. Initially keeping the Home Radio name, Aliw rebranded the station to Natural 97.9, a move that did not sit well with listeners.

In July, the ‘Home Radio’ name was brought back, while any reference to the ‘Natural’ brand was gradually dropped. Along the way, Aliw realized that the ‘masa’ format was not working out, and they decided to convert Home Radio into a contemporary hit radio station similar to those used by Magic 89.9.

Despite some aggressive social media promotion, the use of student DJs, and catchphrases such as ‘Home of the Millennials’ and ‘The Music of Now’, 97.9 Home Radio failed to catch on with the millennial market. Thus another revamp is needed, one that will bring them back to their roots.

Thus on Friday, June 30, the original format of 97.9 Home Radio was brought back, much to the delight of loyal listeners who were disenchanted by the network’s foray into the ‘masa’ and top 40 market. Despite that, the website and social media accounts of the station were not updated as of today, thus putting the station on ‘test broadcast’ mode until further notice.

Still, the prospect of a return to form gave listeners some glimmer of hope. With the emergence of classic hits stations in 104.3 FM2 and Retro 105.9 DCG-FM, Aliw found out that tapping back to the listener market of 30 and older is the best path for Home Radio moving forward.

Listeners can only hope that the return of Home Radio into its familiar adult contemporary format will be one of the most successful comeback stories on Philippine radio. It may be long overdue, but it should be all worth it.

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In 100 Words: Yes the Best? More Like Yes the Worst!

Looks like nothing has changed on 101.1 Yes the Best.

Despite a massive and heavily hyped rebrand that took several months to materialize (even going as far as labeling the station as the ‘Home of the Millennials’), the sound of Yes the Best remains virtually the same as its previous incarnation. They are still a ‘masa’ station with ridiculously named DJs, playing some OPM, dance and hip-hop tracks, and even classic rock ballads from years past.

If Yes wants to truly live up to their billing as the ‘Home of the Millennials’, the station should have morphed into a Top 40 CHR station ala Magic 89.9 and 99.5 Play FM. This is poor advertising on MBC’s part, one that will definitely fool the more educated listener.

Sorry, but the rebrand of 101.1 Yes the Best is a thumbs down. Get your priorities straight, MBC.

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In 100 Words: The Morning Rush’s New Recruit

Monster RX 93.1 found a permanent replacement for Delamar, and they didn’t need to go outside.

RX recently announced that Rica Garcia will be the new third host of ‘The Morning Rush’ alongside Chico Garcia (no relation) and Gino Quillamor. The announcement came amid clamor from TMR’s long-time listeners who wanted a female voice following the departures of Delamar Arias and now-Magic 89.9 DJ Bea Fabregas.

Prior to earning the gig with ‘The Morning Rush’, Rica joined RX in 2016 as part of the Radio 1 student DJ program. Rica, according to her social media pages, is also a freelance makeup artist and has her own YouTube channel dedicated to makeup tutorials.

Only time will tell whether or not Rica will be a good fit to ‘The Morning Rush’. For now, good luck to her.

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Mr. Fu Leaves Energy FM, Plus A New Jock for Barangay LS’ Wanted Sweetheart

An unlucky break strikes 106.7 Energy FM.

Just as the station added Papa J (formerly 90.7 Love Radio’s Papa Jack) and Chico Loco to its roster of DJs, one of their more popular jocks decided to leave for good. After weeks of speculation, Mr. Fu announced on social media that he will officially depart from 106.7 Energy FM in order to pursue other interests.

Mr. Fu (or Jeffrey Espiritu in real life) had been part of the Energy FM team for parts of seven years (three with 91.5 Energy FM, four with 106.7 Energy FM). At the time of his departure, he was the host of Energy FM’s morning program ‘Ang Tagabulabog ng Buong Universe’.

The departure of Mr. Fu was a huge blow to 106.7 Energy FM, who had been poised to rise in the ratings game thanks to the additions of Papa J and Chico Loco. Now that a possible ‘Big Three’ of Mr. Fu, Papa J and Chico Loco was formally aborted, what chances does Energy FM have in contending against more established competition?

Speaking of competition, Barangay LS 97.1 FM recently announced that a new DJ for its ‘Wanted Sweetheart’ program is on his way. Replacing the now-retired Papa Dan in the program is a long-time jock for sister station Barangay 102.3 General Santos, Papa Bol.

The Iloilo-based Papa Bol (Benjur Evangelista in real life) is no stranger to love advice talk radio shows, having hosted one for several years on Barangay 102.3 General Santos. However, as he steps into the shoes of the legendary Papa Dan, hosting a radio show with a national following will not be an easy task.

After all, the primetime scene on ‘masa’ radio is a competitive one. With 90.7 Love Radio’s Lloyd Cafe Cadena, 101.1 Yes the Best’s Rico Panyero and Lala Banderas, MOR 101.9’s Cha Cha and now 106.7 Energy FM’s Papa J all vying for the top spot, ‘Wanted Sweetheart”s newest jock will have his hands full in capturing the hearts of listeners.

It will be interesting to see how both 106.7 Energy FM and 97.1 Barangay LS will be able to cope with the changes in their roster. That said, expect a more heated summer in both booths as their quest for No. 1 continues.

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