drama, entertainment, Philippines, television

Last Minute Change for ‘Once Upon a Kiss’; GMA’s Need for a ‘Second Chance’

GMA management is once again at the forefront of last-minute changes.

The latest of these moves took place Monday night, as ‘Once Upon a Kiss’ was placed after ‘More Than Words’ on GMA’s Telebabad block. Prior to the late switch, ‘Once Upon a Kiss’ was scheduled to premiere after ’24 Oras’.

Despite the last-minute change in schedule, the pilot episode of ‘Once Upon a Kiss’ still failed to impress viewers. The teleserye only managed a 15.2% rating against the 23.6 % of ABS-CBN’s ‘Forevermore’, according to Kantar.

That said, the series starring Bianca Umali and Miguel Tanfelix will have a lot more work to do if they want to get past the increasingly popular tandem of Enrique Gil and Liza Soberano. Considering the momentum that ‘Forevermore’ generated from day one, it will be a daunting task for the former to overcome.

Meanwhile, the long-overdue premiere of ‘Second Chances’ will take place this Monday. The series had been scheduled to air back in November, but GMA postponed its premiere in hopes of making a splash for the new year.

As seen in the teasers released by the network, the series tells the story of four different individuals whose lives will change by way of a traumatizing event. Portraying these life-changing characters are Jennylyn Mercado, Camille Prats, Raymart Santiago and Rafael Rosell.

‘Second Chances’ has been in production since early August, and was intended to replace ‘Ilustrado’ on Telebabad back in November. But due to some last minute programming changes, the series premiere was postponed until the early part of 2015.

Now that ‘Second Chances’ finally gets its due, it will be interesting to see how a story of inspiration and determination fare against one featuring infidelity and jealousy. Its pilot week will be against the hot-as-lava ‘Two Wives’, who has thoroughly dominated the former’s predecessor ‘Hiram na Alaala’ for the most part.

That said, GMA now hopes to have a second chance of their own. A traumatizing event like low ratings, declining revenue and front office mismanagement are definitely worth overcoming, but unless GMA finds a way to make a second chance, they will again find themselves on the losing end of ABS-CBN’s dominance.

‘Second Chances’ premieres this Monday after ‘Once Upon a Kiss’ on GMA Telebabad.

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drama, entertainment, Philippines, television

A Sad Ending to Ilustrado, Plus Second Chances Moved to Early 2015

The highly-budgeted but low-rated GMA bayaniserye ‘Ilustrado’ will end this Friday . (Photo credit: GMA Network)

‘Ilustrado’ ends this Friday with little to show for.

GMA’s so-called ‘bayaniserye’, which was produced by the News and Public Affairs department, failed to impress in the ratings throughout its run. This despite the fact that it boasted a more hi-tech production and added a more educational approach to the story.

Figures from both Kantar and AGB Nielsen showed that ‘Ilustrado’ was way behind ABS-CBN’s ‘Two Wives’ in the ratings for much of its run. ‘Ilustrado’ also failed to make an impact on social media, as netizens focused more on the intimate and hostile scenes between the characters of Jason Abalos, Erich Gonzales and Kaye Abad rather than Alden Richards’ portrayal of Jose Rizal as a student in Europe.

‘Ilustrado’ premiered on October 20 amid high expectations. GMA gave the show’s producers a big budget, investing on the latest computer technologies to digitally recreate the look of late 19th century Europe.

But the big investment did not translate into ratings success, even though more advertisers pitched in to help recover the losses. That said, expect GMA to lose more money after the disastrous returns of ‘Ilustrado’.

With ‘Ilustrado’ about to leave the airwaves this Friday, a new series will come to the Kapuso network starting November 17.

Contrary to earlier reports, ‘Second Chances’ will not be the replacement for ‘Ilustrado’. The teleserye, starring Jennylyn Mercado, Rafael Rosell, Raymart Santiago and Camille Prats, will now air beginning the first quarter of 2015.

Instead, ‘More Than Words’, starring Elmo Magalona and Janine Gutierrez, will replace ‘Ilustrado’, but not at the latter’s old timeslot. The series is expected to move at an earlier time.

Like ‘Ilustrado’, ‘Second Chances’ is expected to be a big-budgeted series. For the second consecutive year, a series starring Jennylyn Mercado will lead a list of GMA’s first quarter offerings, with the first being ‘Rhodora X’.

The move of ‘Second Chances” to an early 2015 premiere should boost its chances somewhat, as the series’ producers will now use the time to improve the story, production and character development.

This does not mean, however, that ‘Second Chances’ will be a potential hit. As it has been proven time and time again, GMA’s overreliance on its veterans have cost them both ratings, young talent and ad loads, and this latest venture shows how poor GMA is at managing and developing talent.

As 2014 winds down, expect yet another down year for the Kapuso network, both in financial health and in viewership. And it only gets worse.

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