drama, entertainment, Philippines, television

Pusong Ligaw to End Disappointing Run Friday

One of ABS-CBN’s underachievers for 2017 will mercifully end their run this week.

This Friday, the 188-episode run* of ‘Pusong Ligaw’ will come to a conclusion. While the series has had a long run typical of more recent ABS-CBN drama series, it had a rather up-and-down performance in the ratings.

‘Pusong Ligaw’ premiered on April 24, 2017 as the replacement to ‘The Greatest Love’. But instead of airing the series on the latter’s vacated timeslot, ABS-CBN made the decision to air ‘Pusong Ligaw’ as the leadoff drama on Kapamilya Gold, demoting ‘The Better Half’ to the second slot.

Initially, ‘Pusong Ligaw’ performed particularly well, averaging around 17-18% in the ratings during its first few weeks. However, the series’ ratings declined to around 15% by June, and after that it fluctuated between 12 and 15% for the remainder of its run.

One glaring reason for the decline of ‘Pusong Ligaw’ is the emergence of ‘Impostora’, the GMA Afternoon Prime series that premiered last July 3. By August, the latter overtook the former as the second highest-rated afternoon drama in the country, and while ‘Pusong Ligaw’ has had occasional moments of brilliance, ‘Impostora’ essentially dominated the matchup the rest of the way.

It also didn’t help that viewers grew tired of the ‘kabitserye’ formula that ABS-CBN emphasized of late. Let’s face it, the formula is becoming too stale and predictable, and having witnessed a few other successful ABS-CBN dramas that utilized a similar plotline, it was clear that ‘Pusong Ligaw’ simply lacked the punch and ‘it’ factor of previous series.

Nevertheless, despite all these deficiencies and concerns regarding quality, 188 episodes was still quite an achievement for ‘Pusong Ligaw’. For an unproven cast that starred Beauty Gonzalez, Bianca King, Raymond Bagatsing, Joem Bascon, Diego Loyzaga and Sofia Andres, making it through a long series is definitely an experience for a lifetime.

The last five episodes of ‘Pusong Ligaw’ should be one to remember. Amid these disappointments and criticisms, ABS-CBN should remain proud of how this series turned out.

*One episode of ‘Pusong Ligaw’ was reaired due to technical problems, while another episode was preempted due to the State of the Nation Address.

drama, entertainment, Philippines, television

Legally Blind Concludes This Friday

So long, ‘Legally Blind’.

The finale of this tension-filled GMA Afternoon Prime drama will air tomorrow afternoon, 83 episodes after the story of blind lawyer Grace (Janine Gutierrez) began. But while its episode total is more than enough by typical teleserye standards, ‘Legally Blind’ proved to be anything but a success.

When ‘Legally Blind’ first premiered, it had to face stiff competition against ABS-CBN’s ‘The Better Half’, an equally dramatic series starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel. While the former earned some victories against the latter, on average, ‘The Better Half’ scored 15%, 2-3% better than ‘Legally Blind’.

On April 24, 2017, ABS-CBN premiered another kabitserye in ‘Pusong Ligaw’, which stars Beauty Gonzalez, Bianca King, Joem Bascon and Raymond Bagatsing. But instead of replacing ‘The Greatest Love’ in its vacated timeslot, the network decided to place ‘Pusong Ligaw’ opposite ‘Legally Blind’.

As it turned out, ‘Pusong Ligaw’ became even more dominant than ‘The Better Half’ was in its original timeslot. A new opponent spelled doom for ‘Legally Blind’, as ‘Pusong Ligaw”s 18% average ratings were 4-5% better than the former.

It also didn’t help that viewers who watch the surprisingly successful lead-in drama ‘Ika-6 na Utos’ failed to turn out in droves to support ‘Legally Blind’ on a majority of occasions. Such is the cruel fate for GMA’s teleseryes.

Still, for Janine Gutierrez, ‘Legally Blind’ turned out to be a much better outing for her than the short-lived series ‘Once Again’. Notwithstanding its shortcomings in the ratings, its 83-episode run was nothing to be ashamed of.

The finale of ‘Legally Blind’ should be a very gripping one. Now that Grace (Janine) has regained her sight, will justice finally prevail, or will she end up behind bars?

Viewers can only hope that this impending finale will make a lasting impression. This is ‘Legally Blind”s last chance to stand out, and they look to go out with a bang.

UPDATE: For some unknown reason, GMA extended ‘Legally Blind’ for another two weeks. Thus its finale will now be aired on Friday, June 30.

drama, entertainment, news, Philippines, public affairs, television

News TV Continues Fall From Grace with Amaya Rerun

‘Amaya’ returned to the airwaves, this time on GMA News TV last Monday. (Photo credit: GMA Network)

It doesn’t get any worse for GMA News TV.

After defying the logic of a news channel with classic movies and reruns from their previous incarnation QTV, News TV took it one step further by re-airing an old teleserye from their parent channel. And it was led by no less than the network’s so-called ‘Queen of Primetime’.

‘Amaya’, the 2011 ‘epicserye’, started re-airing on Channel 11 last Monday. The said series, which took place in 16th century Visayas, starred Marian Rivera, with supporting roles from Rochelle Pangilinan, Glaiza de Castro, Sid Lucero, Mikael Daez, Aljur Abrenica, Diana Zubiri, Gardo Versoza, Raymond Bagatsing, Lani Mercado, Gina Alajar and Ayen Munji-Laurel.

The series originally aired on GMA from May 30, 2011 to January 13, 2012. ‘Amaya”s run coincided with the gradual decline in the network’s performance during the current decade, as ABS-CBN’s counterparts began to dominate the ratings.

Nevertheless, ‘Amaya’ received citations from the National Historical Commission of the Philippines and the Department of Education for its culturally significant story.

But that is not the real story behind News TV’s decision to re-air ‘Amaya’. Having exhausted all of their programming material to air, and having lacked the drive and the resources to produce more news programs, News TV resorted to another desperate manuever: re-airing older teleseryes from the parent Channel 7.

News TV is no stranger to airing historical and socially-significant dramas. After all, they aired GMA News-produced mini-series such as ‘Titser’, ‘Katipunan’ and ‘Bayan Ko’ to critical success, and they even re-aired the equally costly but less popular drama ‘Ilustrado’ at one point.

But ‘Amaya’ is a different animal. After all, it was a ‘true’ teleserye that GMA produced, and not a mere mini-series like the aforementioned ‘Ilustrado’.

And while ‘Amaya’ shares a similar historical significance as the other dramas, the fact that it had over 150 episodes to boot makes it an exhausting series to watch and remember. That said, re-airing ‘Amaya’ is a waste of time and space for GMA News TV.

So what’s next for the suddenly teleserye-friendly News TV? Will they re-air a Koreanovela remake like ‘Endless Love’, a fantaserye like ‘Encantadia’, or a more mature drama like ‘My Husband’s Lover’? We’ll never know, but one thing’s for sure: the worst is yet to come for GMA’s troubled little sister.