‘I Do’ finally has a winning couple.
The first season of ABS-CBN’s so-called ‘realiserye’ recently concluded with the crowning of its ‘Grand Couple’ last Saturday. Blogger and businesswoman Kring Elenzano, and her Korean boyfriend Yong Jin Kim a.k.a. Jimmy, won the P1 million prize, along with a dream wedding of their choice, a honeymoon package, a house and lot, home appliances and a P1.5 million business package.
Finishing as the runner-up were couples Chad Fontanilla and Sheela Beterbo. Both received a cash prize of P500,000.
Jimmy and Kring’s grand wedding will take place on November 12. The entirety of the marriage will serve as the season finale for ‘I Do’, and will be shown on November 15.
‘I Do”s first season began on August 30 with nine couples. Originally aired on weekends, the reality show later ceased to air on Sundays, not only because the field was reduced to just four couples, but also in order to accommodate the second season of ‘The Voice of the Philippines’.
The quick pace of ‘I Do’, not to mention the apparent apathy of the viewers, proved to be its undoing in the ratings. In contrast to more recent ABS-CBN reality shows, ratings for the primetime-based ‘I Do’ only managed to hover around the 10% and above barrier, uncharacteristic for a show that is expected to continue the momentum of its predecessors.
On the other hand, GMA’s ‘Celebrity Bluff’ and ‘Kapuso Mo Jessica Soho’ fared even better against its ABS-CBN counterpart.
What kept ‘I Do’ relevant, however, was the use of social media. Notwithstanding its poor ratings on terrestrial TV, netizens still managed to lift ‘I Do’ from the doldrums thanks to its frequent mentions and trends on the social media website Twitter.
Still, despite these lackadaisical numbers, ABS-CBN remained confident enough to give ‘I Do’ a second season. As confirmed by host Judy Ann Santos, the next season of ‘I Do’ should be in the works in two years’ time.
Regardless of how it turned out the first time, there is always hope that ‘I Do’ will come back stronger than ever. And it starts with tweaking its format.
For now, though, ‘I Do’ will be on the shelf after this Saturday. As for Jimmy and Kring, life as a newlywed will await them.