culture, entertainment, MTRCB, news, paid programming, Philippines, politics, public affairs, religion, television

IBC-13: Repeat Offenders of the MTRCB Ratings System

IBC-13’s disregard of the MTRCB’s current ratings guidelines only adds to the network’s ongoing misery. (Logo courtesy of the Intercontinental Broadcasting Corporation)

The Intercontinental Broadcasting Corporation (IBC-13), already dubbed as the ‘sick network’, has another problem to deal with.

The said network has become infamous for their inability to completely implement the current television ratings system that the Movie and Television Review and Classification Board (MTRCB) mandated in 2011. While all other networks have taken advantage of the new approach, IBC-13 has not taken the MTRCB’s ruling seriously.

As of today, September 1, the following current IBC-13 programs have not adopted the MTRCB ratings system:

  • The Gospel of the Kingdom (of Sonshine Media Networks International)
  • Cooltura
  • Tipong Pinoy
  • Retro TV
  • Tagamend
  • Home Shopping Network (9TV’s airing of HSN is currently rated PG)
  • EZ Shop

Recently, IBC-13’s rebroadcasts of Ninoy Aquino documentaries also failed to follow the current MTRCB ratings system, when in fact they should have implemented it considering the sensitive subject matter of these documentaries.

Making it worse is the fact that the MTRCB has not reacted in any kind to IBC-13’s defiance of their ratings system. Rather than giving the network numerous warnings with regards to their guidelines, they simply stayed quiet.

It is always the duty of the MTRCB to strictly enforce these classification ratings. All networks must take this current ruling seriously in order to provide a more responsible viewing experience.

But in the case of IBC-13, it is clear that they are not enacting some sort of responsibility to their so-called ‘viewers’ , if there is any, simply because their programming is mediocre.

IBC-13’s blatant disregard of the MTRCB television ratings only adds to the network’s recent reputation as an unreliable, incompetent and disorganized broadcast group. While the addition of the Asian Television Content Corporation (ATC) as a blocktimer saved IBC-13 from further embarrassment, it is still not enough to make the network relevant to viewers.

In the end, more problems than solutions await the embattled management of IBC-13. And once the MTRCB finally decides to act on this matter, things will only get worse for the staff inside Capitol Hills, Diliman.

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entertainment, news, Philippines, Sports, television

PBA D-League Has a New (or Old) Partner

The PBA D-League will return to IBC-13, this time under the deal forged by blocktimer Asian Television Content Corporation. (Photo credit: Interaksyon.com)

The PBA Developmental League will have a new partner to cover their games this upcoming season.

It was announced that the PBA D-League and Asian Television Content Corporation will join forces to air the said league’s games on IBC-13, beginning next season. The league’s games will be aired on a delayed basis from 8-11 p.m.

Last season, the PBA D-League was practically shut out of television coverage. Although Sports5, by way of AksyonTV, aired the finals of the two conferences, they were unable to air the elimination and playoff matches due to their prior commitments with other sports events.

A possible broadcast deal with GMA News TV also fell through, mainly because the parent network lacked the necessary resources to cover the games.

The new broadcast agreement will mark the PBA D-League’s return to its original coveror. IBC-13 previously covered the D-League from 2011-13, as part of the future Sports5 blocktime deal.

The ATC on IBC started last June, and featured a mix of new and old programs. Among their new programs are telenovelas ‘The Two Sides of Ana’ and ‘La Teniente’, and documentary programs ‘Animalia’ and ‘Confidential’. Classic programs such as ‘Retro TV’, ‘Cooltura’ and ‘Stoplight TV’ are also included.

The addition of the PBA D-League further establishes ATC as an emerging force in the media industry, one that is expected to bolster its current lineup in the future. But it remains to be seen if their new investment will result in some revenue for both ATC and IBC-13.

Nevertheless, this should be a welcome development for the PBA D-League, who needed some exposure for their teams and its upcoming players.

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