hits, music, radio, songs

Retro 105.9’s Impact on Other Stations’ Programming

The success of Retro 105.9 DCG-FM forced radio stations like Magic 89.9 and Monster Radio RX 93.1 to tweak their throwback programs. (Logo courtesy of Retro 105.9 DCG-FM)

The rise of Retro 105.9 DCG-FM has other stations take notice.

Within six months of operation, older listeners were constantly hooked to Retro 105.9’s daily serving of classic songs and hidden gems, something that was never done before on Philippine FM radio. The addiction was so great that it forced other stations to tweak their classic programming.

Spearheading the change were the two top stations in the CHR/Top 40 format: Magic 89.9 and Monster Radio RX 93.1.

For years, Magic 89.9’s ‘Friday Madness’ and ‘Saturday Slam’ had essentially the same format, with the 80s mostly reserved for the former, and the 90s for the latter. They even had a non-stop dance remix show for the final three hours.

But last June, everything changed for the station. ‘Friday Madness’ was reduced to only 21 hours, with ‘Jon Tupaz’s 12-inch Mix’ moving from its familiar 9 p.m. slot to noontime. Then Tupaz’s vacated slot was taken over by ‘Slamma Jamma’, which is now the kickoff show for ‘Saturday Slam’.

‘Slamma Jamma”s slot on Saturday night was then used to create yet another remix show, this time centering on the 2000s and beyond and featuring the country’s top club DJs rather than Magic’s own talent. That show, dubbed ‘Saturday Night Take Over’, made its debut that same month.

Over at Monster Radio RX 93.1, their ‘Monster’s Riot’ format remained the same, save for two programs. ‘Back to the 80s’, the flagship program of the said block, finally said goodbye in June after over a decade.

‘Throwback: The Year That Was’ took over ‘Back to the 80s” slot. Hosted by Chico Garcia, ‘Throwback’ now encompasses every era, from the 80s all the way to the 2000s, with a particular year’s hits to focus on.

And just months earlier, ‘Riot Remix’ bade goodbye on air, leaving ‘Remix Fridays’ as the sole remix program on the station. These two changes were the direct result of ‘Monster’s Riot”s changing playlist, emphasizing more towards the 90s and 2000s hits for an increasingly younger audience.

Elsewhere, stations such as Mellow 947 and 99.5 Play FM are now taking a similar path as RX’ s in their throwback programs.

The Philippine radio industry is a constantly changing world. Audiences are getting younger, technologies are advancing, and the music is evolving. The efforts of the Top 40 radio stations are a part of the turnover.

This turnover was definitely the reason why Retro 105.9 DCG-FM was established. As the other stations aim for the youth, Retro 105.9 focused on the older folks who still believe in ‘oldies but goodies’. And indeed it is; no matter how old the playlist is, they are still wonderful to listen to.

Indeed, times are changing in the Philippine radio industry. And for these radio stations, constant transformation is essential to maintaining success.

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drama, entertainment, Korea, Philippines, television

Asianovelas on ABS-CBN Go Full Retro Mode

The original ‘My Girl’ returns to ABS-CBN this Monday afternoon. (Photo credit: ABS-CBN)

Throwback Asianovelas are becoming the norm on ABS-CBN, at least for the time being.

After ‘Meteor Garden’ and ‘Lovers in Paris’, it is the turn of ‘My Girl’ to embrace the throwback theme. The re-run of the said Koreanovela premieres this Monday afternoon, replacing the recently concluded ‘The Heirs’.

‘My Girl’ will also air on Jeepney TV every Monday to Friday at 8:00 p.m., with replays in the morning.

The original ‘My Girl’ first aired in 2006, and tells the story of Jasmine (Lee Da-hae) and Julian (Lee Dong-wook) falling in love under strange circumstances. Jasmine had to support herself following the escape of her debt-ridden father, first by selling illegally picked oranges, and then working as a tour guide. She then crossed paths with Julian, who would later hire her in his hotel business.

The success of the original ‘My Girl’ led to a Filipino adaptation two years later, starring Kim Chiu and Gerald Anderson. The re-imagined ‘My Girl’ was also successful in the ratings.

With ‘Pinoy Big Brother: All In’ still occupying the slot typical reserved for an Asianovela, there are currently no plans for ABS-CBN to bring in new Asianovelas with the lack of available slots. For now, the network hopes that the re-run of ‘My Girl’ will be as successful as its original broadcast.

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