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The Launch of 107.5 Wish FM

107.5 Wish FM was officially launched on August 10, 2014, in a live concert at the World Trade Center in Pasay. (Logo courtesy of the Progressive Broadcasting Corporation)

It’s a wish come true for DWNU 107.5.

On August 10, Daniel Razon’s Breakthrough & Milestone Productions International, Inc. officially launched 107.5 Wish FM, in a live concert at the World Trade Center in Pasay City. The concert featured bands such as Rivermaya, 6Cyclemind, Sandwich, Imago and Spongecola, as well as artists like Richard Poon, Mitoy Yonting, Jonalyn Viray, Gerald Santos and Jeffrey Hidalgo.

In addition, the management of the station granted ‘wishes’ to various individuals. One such wish involved progeria-stricken Rochelle Pondare, whose wish was to be a recording artist despite suffering from premature aging at 17.

Wish FM also introduced the first-ever mobile FM bus. The said vehicle will travel to different places within Metro Manila, with the intent of promoting the station to its listeners.

The launch of Wish FM was not complete without its staff of DJs. The new station introduced industry veterans Hill Billy Willy and Uncle Harry, as well as DJs Princess, Alice, Jelly Kisses, Flynn Rider, and Russell.

Wish FM is now the third iteration of the 107.5 frequency currently occupied by the Progressive Broadcasting Corporation. The station was previously known as NU 107 (hard rock/alternative format) from 1987-2010, and 107.5 Win Radio (hot adult contemporary format) from 2010-14.

The transition from Win Radio to Wish FM began on June 26, when BMPI took over management of 107.5. This led to the resignation of Manny Luzon as executive vice president of PBC and subsequent relocation of Win Radio to erstwhile sister station 91.5 Big Radio two days later.

Soon after, the unnamed station adopted a broader adult contemporary format, and was initially broadcast as P.S. FM before BMPI decided to launch under the more catchy Wish FM brand.

The rebranded station also relocated from their old booth at AIC Gold Tower in Ortigas Center, Pasig City, to the temporary UNTV Center in Philam Homes, Quezon City. Win Radio, however, will continue to occupy the AIC booth next door.

With that, let’s wish the new station good luck on its first week of broadcast.

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