AlDub ‘Wedding’ Catapaults Eat Bulaga to Victory

The ‘wedding’ between Maine Mendoza and Alden Richards became a must-watch.

On Saturday, October 22, ‘Eat Bulaga’ presented a special edition of the newly-revived Kalyeserye segment. The emphasis of the three-hour episode was on the aforementioned ‘wedding’ between Maine and Alden’s characters, which was set inside Christ the King Church in Quezon City.

The ‘wedding’ featured numerous special guests, such as Ai-Ai delas Alas (in her Lola Babah character), Jake Ejercito, Mike Enriquez, Rodjun Cruz, Helen Gamboa and Irma Adlawan. As always, the ‘Eat Bulaga’ hosts played special roles in the event, which included a rare appearance of Vic Sotto’s Dodong character.

The seemingly realistic marriage between the two had been carefully prepared throughout the week, from the pre-nuptial shoots and bridal showers to the proposals for Maine’s wedding gown. The skits even went as far as preparing an invitation to the said ‘wedding’, and inviting Liz Uy and Jason Magbanua to play key roles.

The ‘wedding’ itself took over an hour to complete, a majority of which were spent without commercial interruption. Near the end of the segment, however, Lola Nidora (played by Wally Bayola) fainted in the midst of Alden and Maine’s exchange of I dos, prompting ‘Eat Bulaga’ to take a commercial break in order to add drama.

Despite the incident, Lola Nidora was able to regain consciousness, and the ‘wedding’ proper eventually pushed through without further incident. In the end, Maine and Alden left the episode as a ‘married’ couple.

The episode, which took place nearly a year after the successful Sa Tamang Panahon event, gave ‘Eat Bulaga’ a rare victory in Kantar’s national ratings, as it barely finished o.1% above ‘It’s Showtime”s figures.  More importantly, netizens took the hashtag #AlDubWedding to one of the top global trending spots on Twitter, with over five million tweets.

Considering that the show has been struggling to remain relevant in the months after Sa Tamang Panahon, this episode was in many ways a shot of adrenaline. Still, not even a rare victory can satisfy any AlDub fan, or whoever’s left of the once-highly popular fanbase, as they try to rekindle the tandem’s glory days.

At least there are still ‘Eat Bulaga’ loyalists who have supported the show even before Alden and Maine came aboard. As long as they’re here, ‘Eat Bulaga’ will still enjoy some moral victories, no matter how small it becomes.

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It’s Showtime’s Fall and Rebirth Amid the AlDub Saga

What a difference a year makes.

Back on July 16, 2015, viewers of the then-hit noontime show ‘It’s Showtime’ were suddenly stunned to see the debut of the popular AlDub tandem on ‘Eat Bulaga”s ‘Kalyeserye’ segment. Thanks to the split-screen magic between Alden Richards and Maine Mendoza, ‘Eat Bulaga’ was able to win by just 0.2% in the national ratings that day.

The surprising love team took not only the nation, but the entire world by storm. Twitter went abuzz as Alden and Maine exchanged Dubsmash replies through song each and every day, while Lola Nidora (played by Wally Bayola) tried to play it as if it is only fictional in nature.

While the AlDub phenomenon was hitting its stride, ‘It’s Showtime’ tried its best to keep up. They answered the AlDub love team by trying to give Angelica Yap (a.k.a. Pastillas Girl) a new partner in the skit ‘Nasaan Ka Mr. Pastillas’, which did not work out.

The peak of the AlDub fever took place on October 24, when ‘Eat Bulaga”s ‘Sa Tamang Panahon’ charity concert at the Philippine Arena drew not only 50,000 or so fans, but also millions of viewers around the world. The national ratings reflected that success as well, as ‘Eat Bulaga’ scored a 40.1% rating over ‘It’s Showtime”s 10.2%.

The lopsided ratings could have ended ‘It’s Showtime’ as viewers know it. Instead, they persevered and finally came up with a segment that took the steam out of AlDub.

Enter ‘Tawag ng Tanghalan’, the 1950s classic singing competition that returned as a segment of ‘It’s Showtime’ on January 2. The premise of the segment was simple: singers must perform well to win, then defend the title the next day against other aspirants from around the country.

Thanks to the presence of the revived TNT, the show gradually rebounded, and by January 11, ‘It’s Showtime’ overtook ‘Eat Bulaga’ for good in the ratings. The aura that once enveloped AlDub on ‘Kalyeserye’ disappeared.

Many factors were given as to why ‘Kalyeserye’ suddenly fell flat. But perhaps the most notable of these was the fact that Maine Mendoza, whose real voice had been withheld from the public for months (except for an interview on ‘Kapuso Mo, Jessica Soho’), was finally ‘given’ an ability to talk fluently during the ‘Sa Tamang Panahon’ concert.

Skits soon became predictable and repetitive, and as a result, viewers who were once part of the AlDub fever were switching back to ‘It’s Showtime’. Even after the July 16 episode in which Alden and Maine celebrated their first anniversary as a couple, ‘Eat Bulaga’ was unable to recapture past glory.

On the other hand, ‘It’s Showtime’ was back to its old entertaining self. They not only have the hit ‘Tawag ng Tanghalan’ segment, but also ‘TrabaHula’, a skit where players had to guess the real worker among the four in the audience.

Indeed, the recent dominance of ‘It’s Showtime’ in the first half of the decade is manifesting itself once again. And for Vice Ganda and company, they have no intention of letting it go.

So what’s next for this noontime rivalry? One can only hope that ‘Eat Bulaga’ can find a way to regroup their ‘Kalyeserye’ strategy, otherwise, ‘It’s Showtime’ and TNT will continue to assert their place atop the noontime charts.