GMA News TV is taking a step back, and its latest lineup of programs showed how gradual their regression has been.
In an apparent sign of a rebrand or a relocation taking place, News TV is bringing back its predecessor QTV, albeit partially. Some of the programs that previously aired on QTV include: ‘May Trabaho Ka’, ‘At Your Service: Star Power’, ‘DoQmentaries’, ‘Here Comes the Bride’, ‘Ka-Blog!’, ‘Kids on Q’, ‘Proudly Filipina’, ‘Sana’y Muling Makapiling’, and ‘Secrets of the Masters’. Before that, when News TV debuted in February 2011, some of the QTV programs such as ‘Ang Pinaka’, ‘Balitanghali’ and ‘Tonight with Arnold Clavio’ were carried over to the then newly-established network.
The return of old QTV programs coincided with the third anniversary of GMA News TV this month. But despite recent claims that they are still the top-rated news network in the country, the last few months have been troublesome for the embattled network. Some of its programs were moved to GMA, while others were cancelled in favor of extended news programs. In addition, the network received some backlash from viewers when they aired classic movies in the afternoon slot, something uncharacteristic for a news channel.
Fortunately the network decided to cancel its classic movie blocks, but in its place came some of the previous programs from the old QTV. As a result, News TV is taking a ‘one step forward, two steps back’ approach in an attempt to appease its viewers. Unfortunately, replaying old QTV programs is not the answer.
If GMA management is seriously not willing to improve News TV, they should start considering two things: to reformat or relocate the network. That way, they can save themselves from further embarrassment. In the end, however, it is the management’s decision, not the viewers, so it’s up to them to make this decision. But right now, GMA News TV’s days as a news network are being numbered.