Nino, Secret Love Bow Out

‘Nino’, along with ‘Secret Love’, will end their runs this week on GMA Telebabad. (Photo credit: GMA Network)

Two GMA Telebabad programs will bid farewell within the next two days.

First up is ‘Secret Love’, whose finale will air later tonight. The Koreanovela premiered on July 14 and was one of GMA Telebabad’s stronger-performing programs.

Starring Ji Sung as Dominic, Hwang Jung Eum as Elise, and Bae Soo Bin as Howard, ‘Secret Love’ focused on Dominic’s obsession and eventual romance with Elise amid the latter’s involvement in the killing of Dominic’s girlfriend. The series also saw how Elise willingly accused herself of the crime for the sake of her then-boyfriend Howard, after which he called off their relationship and humiliated her.

During its two-month run, ‘Secret Love’ competed well against the likes of ‘Aquino & Abunda Tonight’, ‘Pinoy Big Brother: All In’ and ‘Miss Ripley’ on ABS-CBN. The Asianovela averaged at least 15% on AGB Nielsen’s national ratings, and at least 7% on Kantar.

No replacement will be made for ‘Secret Love’, since ‘I Hear Your Voice’, the Kapuso network’s supposed successor Asianovela, premiered last month while the former was still airing.

Meanwhile, ‘Nino’ and his Naynay Commandments will officially end their run tomorrow.

The teleserye starring Miguel Tanfelix premiered on May 26, replacing ‘Carmela’ while dislodging ‘Kambal Sirena’ out of its original timeslot. Despite its value-oriented nature, ‘Nino’ had an up-and-down run, as reflected by the AGB Nielsen and Kantar ratings.

‘Nino’ had a slow start against ‘Dyesebel’ in the AGB Nielsen ratings, but managed to pick up steam as the latter drew to a close. The series continued to win over viewers even after ‘Hawak Kamay’ took ‘Dyesebel”s timeslot on July 21, and should finish with an average of 22% by the end of its run.

But on Kantar’s count, ‘Nino’ performed badly against both ‘Dyesebel’ and ‘Hawak Kamay’. A 17% average for ‘Nino’ and a -10% disparity against rival ABS-CBN teleseryes should be a cause of concern for GMA management, even as ABS-CBN endured a slight decline in the ratings of their aforementioned programs.

Overall, ‘Nino’ was a decently good teleserye, but not as revered as the likes of ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’ on the Kapamilya network. And with GMA becoming infamous for producing merely filler teleseryes that have shorter timespans, ‘Nino”s near five-month run is just another example of why GMA is resorting to this tactic with little results.

Replacing ‘Nino’ on its timeslot will be ‘Strawberry Lane’, another family drama starring Bea Binene, Kim Rodriguez, Joyce Ching, Joanna Marie Tan, and Rita de Guzman. The series, which centers on five juvenile girls seeking a new direction in life, will premiere on September 15.

 

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Upcoming Asianovelas on ABS-CBN and GMA

Expect new Asianovelas to air on both ABS-CBN and GMA.

GMA’s newest Koreanovela ‘I Hear Your Voice’ makes its debut later tonight on the Telebabad block. The new series will air after ‘Ang Dalawang Mrs. Real’ and before fellow Koreanovela ‘Secret Love’.

In a surprise twist, GMA decided to add a second teleserye on the Telebabad block instead of waiting for one of them to end. As a result, Telebabad now has a total of six drama series, two of which are from Korea, compared to only four on the currently all-local ABS-CBN Primetime Bida.

And when was the last time two Asianovelas were on primetime on the Kapuso network? That was several years ago, when GMA was at the peak of its powers thanks to its mix of fantaseryes and Koreanovelas. Now GMA hopes to replicate that with a double serving of Asianovelas on Telebabad.

Pretty Man and Miss Ripley on ABS-CBN

Over at ABS-CBN, the re-run on ‘My Girl’ is entering its final week. The Koreanovela ends its run on Friday afternoon, to be replaced by a new Koreanovela titled ‘Pretty Man’ beginning August 18.

Then on August 25, ‘Miss Ripley’ will make its way into the ABS-CBN lineup, with its timeslot yet to be determined.

After several months of re-airing old Asianovelas, ABS-CBN has decided to start fresh. Thus, two new series from Korea were imported by the Kapamilya network in order to appease its legion of Asianovela fanatics.

But perhaps the biggest question mark for the Kapamilya network now is to whether or not bring back the Asianovela to Primetime Bida. Before ‘The Biggest Loser Pinoy Edition: Doubles’ and ‘Pinoy Big Brother: All In’ occupied the final slot of the said block, the last time an Asianovela aired on Primetime Bida was ‘When a Man Falls in Love’, and its finale was nearly eight months ago.

Kapamilya fans should hope for the best. After all, Asianovelas on ABS-CBN deserve a piece of the primetime spotlight.

To both stations, good luck in giving Asianovela fans a series to remember.