action, comedy, dance show, documentaries, drama, entertainment, game show, humor, movies, music, news, Philippines, public affairs, reality show, religion, suspense, talent show, television

FTT Year 2014 in Review: GMA

Another year is about to end. But before the calendar flips to 2015, here is a look back at the year that was in television and radio. This article will focus on the GMA Network, who endured yet another frustrating year.

Positives

In a year where anything could go wrong, only a few bright spots remained on the corner of EDSA and Timog Avenue.

GMA’s Afternoon Prime emerged as the network’s top performer on weekdays, with ‘Villa Quintana’ and its successor ‘The Half Sisters’ leading the way. Also enjoying impressive performances were ‘The Borrowed Wife’, ‘Yagit’, ‘Innamorata’ and ‘Ang Lihim ni Annasandra’.

Afternoon Prime’s predecessor ‘Eat Bulaga’ remained a force on noontime, gaining some notoriety for its ‘Suffer Sireyna’ segment. Fellow long-running programs ‘Bubble Gang’, ‘I-Witness’ and ‘Kapuso Mo, Jessica Soho’ also continued to impress viewers.

Perhaps the most welcome sight on the Kapuso network this year was the return of the Sunday TV Mass after a four-year absence. In response to criticisms that GMA was biased towards Catholics, they got the services of Society of Divine Word – Mission Communications Foundation, Inc. (SVD-MCFI) to broadcast the weekly mass every Sunday morning, thus appeasing their Catholic viewers for now.

And finally, GMA earned numerous awards in both local and international award-giving bodies. GMA News and Public Affairs, in particular, continued to garner praise for its excellent journalistic work by winning another Peabody Award, in addition to numerous New York Festival awards.

Negatives

If there is one network who deserves much of the blame for its failures, it is GMA. And 2014 was just another tough year for the No. 2 network.

GMA Telebabad continued to be an underwhelming performer for the Kapuso network. Virtually every teleserye GMA threw at its disposal failed to make an impact, including the four-week long historical drama series ‘Ilustrado’, who performed badly against its rivals from Mother Ignacia.

The 19-year old ‘Startalk’ also underperformed this year, with timeslot changes to blame for its poor performance. Neither a return to Sundays (vs. ‘Buzz ng Bayan’/’The Buzz’), nor a transfer back to Saturdays (vs. ‘Ipaglaban Mo’ and ‘Failon Ngayon’) helped ‘Startalk”s performance this year.

An ongoing purge to GMA’s weekend programming proved to be not as tense as last year, although the slumping ‘Sunday All Stars’, a clear candidate for cancellation, moved to a later time to avoid ‘ASAP’. Three movie blocks on Sundays, along with ‘Asian Horror Stories’ on Saturdays, did not help GMA at all.

Being the king at answering ABS-CBN’s every move, GMA countered ‘Meteor Garden’ and other Kapamilya throwback Asianovelas by re-airing ‘Jewel in the Palace’, ‘Coffee Prince’ and others, none of which were successful. GMA also countered ABS-CBN by airing ‘Marian’, ‘Bet ng Bayan’ and ‘Don’t Lose the Money’ versus its rival’s programs, again to negative results.

Controversy also affected GMA in 2014. Both Aljur Abrenica and embattled GMA employees under the name ‘Talents Association of GMA’ filed lawsuits against the network for various complaints, while Sen. Bong Revilla’s arrest due to the PDAF scandal prompted the network to cancel ‘Kap’s Amazing Stories’ to avoid any negative publicity.

Overall, it was an abysmal year for GMA, both in terms of ratings, financial performance, and standards of quality.

Outlook

Ramon Ang may have taken some of the shares, but GMA’s fortunes continue to revolve around their aging pair of owners in Felipe Gozon and Gilberto Duavit. So expect another difficult and trying year on the corner of EDSA and Timog Avenue.

‘Second Chances’, a long-overdue series, will kick off GMA’s slate of new programs this 2015, but it remains to be seen whether or not will there be second chances for the said network this year. One thing’s for sure: a wild ride continues for the men and women inside the GMA Network Center.

Advertisements
Standard