GMA Network is now joining the TV shopping bandwagon.
Last night marked GMA’s first foray into the TV shopping genre, when it joined forces with the Solar Entertainment-owned Shop TV. This brings the total number of free TV stations with at least one TV shopping program to ten, the list of which are as follows (parenthesis indicate the TV shopping programs the channel currently airs):
- ABS-CBN (O Shopping)
- PTV-4 (TV Shop, EZ Shop, Shop Japan)
- TV5 (Shop Japan)
- GMA (Shop TV)
- IBC-13 (TV Shop, EZ Shop)
- ETC/SBN-21 (Shop TV)
- Net 25 (EZ Shop)
- 2nd Avenue/RJTV-29 (Shop TV)
- BEAM-31 (O Shopping, Shop Japan, TV Shop)
- AksyonTV (Shop Japan)
Shop TV features products that are advertised on the Home Shopping Network in the United States. The network airs as a standalone cable channel on SkyCable, Cignal and various other outlets, while also acting as a program block on all of its Solar Entertainment sister channels, save for CT.
With the new collaboration, GMA now hopes to compete against its fellow Big Three networks and their TV shopping affiliates. The alliance should also attract a more sizable audience for Shop TV, who look to use GMA as a tool to further promote and advertise its products.
The Shop TV on GMA block currently airs every weekday from 12:30 a.m. to 2:00 a.m.