Inday Will Always Love You to Conclude Friday

Longer than expected.

For ‘Inday Will Always Love You’, airing 100 episodes is a surprising accomplishment considering it was produced by GMA Public Affairs, an outfit notorious for short-term but quality-laden dramas. But viewers embraced this series particularly well, even if the results say otherwise.

First aired on May 21, 2018, ‘Inday Will Always Love You’ starred Barbie Forteza and Derrick Monasterio and is set in Cebu. While the series is generally a romantic comedy, it did not shy away from showcasing some elements of seriousness seen in more mature teleseryes.

‘Inday Will Always Love You’ first aired opposite ‘Since I Found You’, ABS-CBN’s own romantic comedy. While it gave the latter a hard time in the ratings (at one point the margin was close to 1%), in the end ‘Inday Will Always Love You’ still fell short.

Next came ‘Halik’, a more seriously toned adversary. This time, it was a more lopsided affair, as ‘Inday Will Always Love You’ could not close the gap to 4% against ‘Halik’.

Despite these shortcomings, ‘Inday Will Always Love You’ was still good enough that it was extended on a few occasions. By the time it airs its finale Friday, it will have 100 episodes, a new high for a GMA Public Affairs-produced series.

With all things considered, ‘Inday Will Always Love You’ will go down as GMA Public Affairs’ most successful non-news series, both in terms of popularity and duration. Still, being produced by GMA’s news division had its fair share of doubters, and ‘Inday Will Always Love You’ did not quite receive its well-earned respect.

But as far as Cebuanos are concerned, ‘Inday Will Always Love You”s focus on the Visayan island’s culture is more than enough to make them proud. In many ways, the series was a showcase of sorts to witness the uniqueness and beauty of Cebu, an island that only rivals Manila in terms of population and cultural impact.

The focus of ‘Inday Will Always Love You”s final week centers on Happylou’s (Barbie) escalating feud with Amanda (Gladys Reyes) and Ericka (Kim Rodriguez). One can only hope that the climax will end just like Happylou’s name: a happy one.

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Back to the Serious Stuff: Halik Premieres Monday

It is back to the more serious and daring stuff on ABS-CBN’s Primetime Bida this Monday.

After not getting the much-needed results with the light-hearted romantic series ‘Since I Found You’, ABS-CBN will use the fourth slot for an intense and more tantalizing drama. But can ‘Halik’ recapture the magic of prior daring teleseryes?

‘Halik’ stars Jericho Rosales and Yen Santos as Lino and Jacky respectively. Once childhood lovers, they were separated when Jacky’s parents disapprove of Lino who is a son of one of their workers, only to renew acquaintances years later.

At this point, however, Lino is married to Jade (Yam Concepcion), an ambitious and headstrong woman, while Jacky lives together with Ace (Sam Milby), a rich man whose sweetness hides a secret. Neither Jade nor Ace are committed and trusty spouses, so it will be up to Lino and Jacky to rekindle their love that was once lost.

‘Halik’ also stars Amy Austria, Alan Paule, Precious Lara Quigaman, Romnick Sarmenta, Cris Villanueva, Almira Muhlach, Christian Bables, Hero Angeles, Chai Fonacier, JC Alcantara, Jane De Leon, and Gab Lagman. The series will be directed by Cathy Camarillo and Carlo Po Artillaga, and is under the Ruel S. Bayani (RSB) drama unit.

Traditionally speaking, the fourth slot of Primetime Bida has long been the domain of mature and daring dramas. This is the slot where ‘The Legal Wife’ became a huge hit, and more recently, this is where ‘The Good Son’ thrived and kept viewers’ senses awake with each captivating scene.

But as ‘Halik’ enters the fray, it remains to be seen if they will be able to follow the footsteps of its more serious predecessors. The series may have the star power bar none, but a rarely-used commodity like Yen Santos could set viewers back a bit.

That said, it will take some time for ‘Halik’ to make its presence felt. Realistically, the opening few weeks of this series should hover within the 17-19% range as far as ratings go, but if they are lucky enough, they might as well surpass the 20% mark.

‘Halik’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

The Last Week of Since I Found You

Glad that’s over.

In many ways, ‘Since I Found You”s final week is a merciful end to a series that has never found its footing from day one. And while this romantic comedy series outplayed its competition, it failed to impress viewers left and right.

#SinceIFoundYou the FINALE week❤️ pic.twitter.com/F0q3cBrP7p

— Dreamscape (@DreamscapePH) August 4, 2018

‘Since I Found You’ first set foot on April 16, 2018 replacing the tearjerking family drama ‘The Good Son’. The series marked the first television project for the ‘Kita Kita’ tandem of Empoy Marquez and Alessandra de Rossi, and they were joined by Piolo Pascual, Arci Muñoz and JC de Vera.

While ‘Since I Found You’ came out firing by averaging in the 20s its first two weeks, it failed to sustain its magical start the rest of the way. Since then, ‘Since I Found You’ hovered between 16 and 19%, and ABS-CBN management wondered if a romantic comedy on primetime is indeed a curse.

But despite its unimpressive ratings, ‘Since I Found You”s opponent failed to take advantage of its lukewarm audience reception. Neither ‘The One That Got Away’ nor ‘Inday Will Always Love You’ provided the necessary impact that should have given ‘Since I Found You’ a scare, even though the latter came within 1% in one of its episodes.

Notwithstanding the lack of recognition by the audience, ‘Since I Found You’ was still good enough to produce 85 episodes, which is close to the norm of a typical teleserye. Still, it was clear that viewers yawned over a primetime romantic comedy that felt out of place.

With all due respect to Dreamscape, the producer of ‘Since I Found You’, this is one of the weakest efforts that this entertainment division has ever made. For all its success and appeal (see ‘Asintado’, ‘Ang Probinsyano’), not all of their creations are destined to give audiences something worth watching.

In the end, ‘Since I Found You’ is a waste of time for ABS-CBN. Romantic comedies have no place on Primetime Bida and this series is one of a few mistakes that ABS-CBN ever made.

One can only hope that ‘Since I Found You’ will end with a lasting impression. But for a series that is boring from the start, expect a silent treatment from the audience.

In 150 Words: Since I Found You Continues to Sink

There is nothing to be proud about ‘Since I Found You’.

After recording a 22.4% rating in its pilot episode, ‘Since I Found You’s performance gradually declined as it hovered around the 18% range over the next few weeks. On Friday, the series reached a new low by garnering only a 16.4% rating.

“YOUR FACE SOUNDS FAMILIAR KIDS” STAYS ON TOP; “FPJ’s ANG PROBINSYANO” IS STILL UNRIVALED pic.twitter.com/tQeSr6j972

— ABS-CBN PR (@ABSCBNpr) May 28, 2018

The good news, however, is that its newest competitor ‘Inday Will Always Love You’ failed to take advantage of ‘Since I Found You”s ineptitude, earning only a 15.2% rating last Friday. Unfortunately, the recent poor performance of ‘Since I Found You’ could give ‘Inday Will Always Love You’ an chance to overtake, provided that GMA will be able to produce one compelling episode after another.

It may be a moral victory as far as ABS-CBN is concerned, but to viewers, it is unacceptable. Unless ‘Since I Found You’ finds a way to produce better episodes than the last, expect a cancellation notice as soon as possible.

Inday Will Always Love You to Give Since I Found You a Run for Its Money

Talk about a lethargic follow-up.

After a strong premiere week, harsh reality hits the ABS-CBN primetime romantic comedy series ‘Since I Found You’. From averaging in the 20s its first week, its ratings are now down to around 18%.

To make matters worse, its closest competitor (in this instance GMA’s ‘The One That Got Away’) made an inspiring rally to pull to within 3%. Although it may not be enough to overcome the deficit by the time the series ends tonight, it should give ABS-CBN plenty of concern when it comes to the fourth teleserye in Primetime Bida’s lineup.

Starting Monday night, a new headache for ‘Since I Found You’ will come in the form of Barbie Forteza and Derrick Monasterio. Their new series ‘Inday Will Always Love You’ is set in Cebu and will feature the culture and the sights and sounds of this popular Visayan city.

In ‘Inday Will Always Love You’, Happylou (Barbie) is a Manileña lechon store assistant who decides to return to Cebu in search of her father and to help her impoverished family who lives near the train tracks. Encountering the rich and kind Sir Philip (Ricky Davao), she begins to take care of him after the latter suffered a heart attack, and in turn, he helps Happylou search for her father.

Sir Philip also introduces Happylou to Patrick (Derrick), his nephew, and the two begin to forge a healthy relationship. But Patrick’s mother Amanda (Gladys Reyes) and his girlfriend Ericka (Kim Rodriguez) will look to put a wrench in their plans, and when Sir Philip dies, they look to make Happylou’s life a living hell.

Also part of the cast are Juancho Trivino, Manilyn Reynes, Nova Villa, Tina Paner, Super Tekla, the “Lumen Twins” Charisse and Charlotte Hermoso, Kimpoy Feliciano, Buboy Villar and Fliptop artists Mzhayt and Price Tagg. It will be directed by Monti Parungao and Rember Gelera.

If the premise of ‘Inday Will Always Love You’ sounds familiar, then one should remember another locally-themed romantic comedy in ‘I Heart Davao’. Both series were produced by GMA Public Affairs and the setting was based on a popular tourist destination in the Philippines.

But if ‘I Heart Davao”s brief run is any indication, then ‘Inday Will Always Love You’ is in for a reality check. Still, with its incoming competitor ‘Since I Found You’ not doing exactly well in spite of its ratings, one can expect ‘Inday Will Always Love You’ will enjoy a longer tenure and perhaps steal some victories from its rival.

It will be interesting to see how ‘Inday Will Always Love You’ can change the primetime romcom arms race. With that, best of luck to this series.

‘Inday Will Always Love You’ airs weeknights after ‘Kambal Karibal’ on GMA Telebabad.

Close But No Cigar: The One That Got Away’s Final Week

Who’s the ex that Liam is looking for?

Indeed, GMA’s ‘The One That Got Away’ had quite a journey. Its run of 88 episodes suggests that it performed well, but on the contrary, it still fell short.

‘The One That Got Away’ first premiered on January 15, 2018 as a replacement to ‘My Korean Jagiya’. The series starred Dennis Trillo, Max Collins, Solenn Heussaff and Rhian Ramos, and it featured a storyline of one man’s near-death experience coupled with a difficult decision of choosing among his three exes who he feels the most connected.

Unfortunately for ‘The One That Got Away’, it struggled right out of the gate, only getting around 12% in its first few months on the air. On the other hand, ABS-CBN’s more serious primetime drama ‘The Good Son’ earned 6% more than its rival.

Ratings for ‘The One That Got Away’ somewhat improved as the calendar turned to April, and by May, it rallied to average around 14-15%. Despite that, it was not enough to beat both ‘The Good Son’ and ‘Since I Found You’ in its timeslot, although lately the series is starting to close the gap.

Such is the cruel fate of GMA’s primetime romantic dramas. Just as ‘The One That Got Away’ began to find its stride, the series was down to its last few episodes, thus giving them no chance of catching up to ‘Since I Found You’ which has faltered of late.

But to the series’ credit, it still gave a good account of itself. Notwithstanding the huge odds, it was clear that ‘The One That Got Away’ was one of GMA’s better romantic comedy series, one that is well-written and had a stellar cast that connected well with the audience.

Come this Friday, one ex-girlfriend’s life will change while two others will have to ponder about their future. Find out who really is the ‘one that got away’.