drama, entertainment, Philippines, television

Till I Met You Underachieves As It Enters Finale

The tumultuous run of ‘Till I Met You’ is about to end.

The second teleserye to star James Reid (as Basti) and Nadine Lustre (as Iris), ‘Till I Met You’ marked a change of direction for the love team. While their previous series ‘On the Wings of Love’ was presented as more of a light-hearted drama, ‘Till I Met You’ incorporated more serious themes such as LGBT relationships, as evidenced by the addition of JC Santos (as Ali).

‘Till I Met You’ first premiered on August 29, 2016. At first, it was placed in the second slot of Primetime Bida, as ABS-CBN hoped that the series can maintain the standard of excellence that KathNiel (‘Pangako sa ‘Yo’) and LizQuen (‘Dolce Amore’) instilled earlier that year.

Unfortunately for JaDine, it was not to be. ‘Till I Met You’ only mustered around 26% average ratings in its first two weeks (in contrast, ‘Pangako sa ‘Yo’ and ‘Dolce Amore’ scored around 30% or more in each episode), forcing ABS-CBN to demote the drama to the third slot in favor of ‘Magpahanggang Wakas’.

Despite JaDine’s familiarity with the third slot, ‘Till I Met You’ found it hard to win back viewers, at least locally. Unlike ‘On the Wings of Love’ which scored better than 25% during its run, ‘Till I Met You’ only managed 13% on average.

To make matters worse, ‘Till I Met You’ failed to dominate its timeslot, and even lost in the ratings battle at times to rival GMA series ‘Someone to Watch Over Me’ and ‘Meant to Be’. The series’ seemingly familiar plot (remember ‘My Husband’s Lover’?) may have turned off some more knowledgeable viewers.

Overall, even with the total count of 105 episodes by Friday’s finale, ‘Till I Met You’ is considered a ‘bust’ by JaDine’s standards. There may have been some moments worth talking about (e.g. Basti and Iris’ car scene), but other than that, ‘Till I Met You’ essentially underachieved under the bright lights of primetime.

Whether or not JaDine can bounce back with their next TV project remains to be seen. But for the viewers who have enjoyed watching ‘Till I Met You’ despite its underachieving status, the last week of the series should be worth the price of admission.

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drama, entertainment, Philippines, television

Final Week for Magpahanggang Wakas, Someone to Watch Over Me

2017 gets underway with two teleseryes concluding their respective runs this Friday.

On one end, there is the ABS-CBN primetime series ‘Magpahanggang Wakas’. The latest in a series of ‘kabitseryes’, ‘Magpahanggang Wakas’ starred Jericho Rosales, Arci Muñoz and John Estrada in a story that involves a romantic love triangle and a man wrongly accused of murder and was thought to have been killed.

On the other end is the GMA primetime series ‘Someone to Watch Over Me’, starring Tom Rodriguez, Lovi Poe and Max Collins. Like ‘Magpahanggang Wakas’, this series featured a love triangle, this time with a plot centering on a man who suffers from Alzheimer’s disease.

‘Someone to Watch Over Me’ premiered on September 5, and was initially pitted against the short-lived series ‘Born for You’. But after the latter’s conclusion, many expected to see ‘Magpahanggang Wakas’ go up against the former.

Unfortunately, ABS-CBN had other ideas. On September 19, the network demoted ‘Till I Met You’ to the third slot of Primetime Bida, and ‘Magpahanggang Wakas’ was placed in the second slot, opposite another debuting series in ‘Alyas Robin Hood’.

But while ‘Magpahanggang Wakas’ regularly got the better of ‘Alyas Robin Hood’ in the Kantar national ratings, it averaged only 26%, a far cry from the 30% or better numbers of ‘Pangako Sa ‘Yo’ and ‘Dolce Amore’ earlier in 2016. Much has been said about its plot line, which may have turned viewers off due to its obvious familiarity.

As for ‘Someone to Watch over Me’, it only scored an average of 12% during its run. But unlike previous GMA dramas that aired in this timeslot, ‘Someone to Watch Over Me’ actually fought well, pushing the JaDine-starred ‘Till I Met You’ to the limit in more recent episodes.

Overall, ‘Magpahanggang Wakas’ will have aired for 80 episodes, while ‘Someone to Watch Over Me’ will have a total of 90 episodes. Not bad, but not good for either network’s standards.

In the end, it is clear that the success of the so-called ‘kabitserye’ is wearing thin. It was a tried and tested formula, but for those who have seen this plot before, it is no longer a healthy obsession.

This Friday, both ‘Magpahanggang Wakas’ and ‘Someone to Watch Over Me’ will have one last chance to impress themselves. One can only hope that the two series will end on a high note, after all these difficult times.

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