Overview of PNoy’s Final SONA Coverage

Eyes will be on President Noynoy Aquino as he makes his final State of the Nation Address. (Photo credit: Philstar.com)

Welcome to SONA Monday.

Held every fourth Monday of July, the State of the Nation Address is an annual event where the President of the Philippines addresses the public of his accomplishments and plans for the nation. While the SONA is not a national holiday, it remains an important political event in the country, ranking just above the presidential inauguration and the national elections.

This year’s SONA will be the last for President Noynoy Aquino, and it will be interesting to see how he will respond to the recent string events that have plagued his administration. As always, it will be greeted by protests from those against his administration.

Television and radio coverage will once again be at the forefront of this annual event, so without further ado, here are the plans for some of the stations covering the SONA.

ABS-CBN

The SONA coverage on Channel 2 will proceed after ‘Flordeliza’. ‘Nasaan Ka Nang Kailangan Kita’, ‘Pinoy Big Brother: 737 Gold’ and ‘Mission Possible’ will be preempted, while ‘Kapamilya: Deal or No Deal’ may be preempted in case the SONA runs overtime.

ABS-CBN will use three different broadcast teams for their coverage. Channel 2 will be led by Ted Failon and Lynda Jumilla, ANC will be led by Tony Velasquez and Karmina Constantino, and DZMM TeleRadyo and Radyo Patrol 630 will be led by Anthony Taberna and Gerry Baja.

A live and uninterrupted feed of the coverage will also be streamed on abs-cbnnews.com. It is unknown if the SONA coverage will also be seen on ABS-CBN Sports+Action, since the NCAA will no longer be in conflict with the SONA.

TV5

The SONA coverage on TV5 will proceed after the Marvel animation block. ‘Hi-5 Philippines’ will be the only show preempted, as ‘Movie Max 5’ only airs as a filler program.

TV5 will utilize a parallel broadcast approach for the coverage. Erwin Tulfo and Cheryl Cosim will anchor TV5’s coverage of the SONA on four different platforms: TV5, AksyonTV, Radyo5 92.3 News FM, and News5Everywhere.

GMA

The SONA coverage on GMA will proceed after ‘The Half-Sisters’. ‘Buena Familia”s premiere will be moved tomorrow, while ‘Healing Hearts’, ‘Alisto’ and possibly ‘Birth of a Beauty’ will be preempted.

The press release of the network only indicated that Mel Tiangco and Mike Enriquez will anchor Channel 7’s coverage. Whether or not it will be a parallel coverage or a separate coverage on Channel 7, GMA News TV, GMA News Online and Super Radyo DZBB 594 remains to be seen.

All AM stations, save for specialty ones, will also pool their resources for the SONA coverage. Updates on the event will also be provided by a few FM stations.

Net 25 will also cover the SONA, but since it takes place on the same day as the Iglesia ni Cristo’s 101st founding anniversary, the primary focus of the station could be on the latter. UNTV will also handle their own coverage of the event.

Finally, the neophyte CNN Philippines (formerly Solar News Channel and 9TV) will join in on the SONA fun for the first time. Their coverage of the SONA will be anchored by Jing Magsaysay and Pia Hontiveros.

Regardless of the station, the entire nation will pay attention to the statements made by President Aquino. His last SONA will be very important, so keep an eye on what he says.

Remembering the NCAA on TV5

Adios, NCAA on TV5.

In one month, the 91st season of the NCAA will get underway. The league will have a new (or old) media partner going forward, as they joined forces with ABS-CBN Sports beginning this season.

But before we look ahead to the league’s return to the Kapamilya group, let us reflect on the three-year relationship between the NCAA and TV5.

Ambitious Beginnings

The NCAA joined forces with Sports5 prior to Season 88. The games were first broadcast on the AKTV on IBC-13 block, with a Monday-Thursday-Saturday schedule and a 4:00 p.m. start time.

The league also held a pair of provincial playdates in an effort to attract new fans. But to fans’ dismay, neither of the out-of-town games were aired on AKTV, a predicament that continued the next season with AksyonTV.

AKTV also employed full-time sideline reporters as opposed to student representatives/OJTs used by ABS-CBN Sports. They also deviated from ABS-CBN’s practice of showing cheering squads at halftime, and instead used the time to read netizens’ tweets and talk to fans of opposing schools.

And of course, a new partner means a new broadcast staff. Sports5 elected to employ a younger cast of announcers, as opposed to a more veteran-laden team during the ABS-CBN era, in hopes of connecting to younger fans.

Brewing Troubles and Change of Stations

The first sign of trouble for the NCAA on Sports5 took place in the Season 88 Finals. Game 3 of the San Beda-Letran series was aired on TV5 but on a more unfavorable early afternoon slot, a scenario that was repeated in the following year’s finals between the same two teams.

Then in May 2013, Mediaquest and TV5 decided to end their blocktime deal with IBC-13. This forced Sports5 to move the league’s games to AksyonTV, a decision that didn’t sit well with the viewers due to the station’s poor reach and accessibility.

Worse, the lack of an online livestreaming platform only exacerbated the situation, especially during heavily prioritized live news events such as the State of the Nation Address. Although Sports5 managed to provide a livestreaming platform by Season 90, the damage was already done at that point.

A Last-Ditch Effort By TV5

Season 90 saw a select number of games aired on the flagship TV5, in hopes of addressing the need for wider access. Still, a few games that ran overtime were cut off TV5 in favor of Aksyon Prime (a decision known as the ‘Heidi Moment’), something that was not experienced when ABS-CBN Sports (via Studio 23, now ABS-CBN Sports+Action) had the rights.

The TV5 games also featured the infamous Moneyball game that was first implemented during the network’s PBA coverage. The presence of Moneyball took away the school spirit aspect of the game, as it prevented the league’s fans from watching the performance of the cheering squads at halftime.

Even though TV5 aired a select number of games that season, AksyonTV still had a major presence on the NCAA coverage. The addition of TV5 did little to increase attention to the league’s games, despite a major promotional campaign that signified the NCAA as ‘Ang Larong Tunay’ (A True Game).

Aftermath

In the end, the ambitious plans of TV5 for the NCAA backfired. The demise of AKTV proved too much, as it affected whatever grand plans the Kapatid network has had in making the NCAA more competitive and attractive to viewers.

Promotion of the league was also a problem, as Sports5 continues to prioritize the PBA. Furthermore, the constant change in channels, along with the use of unorthodox gimmicks such as Moneyball, the lack of modern technologies, and the use of full-time reporters as opposed to student representatives, only hastened the decline.

The final straw for the NCAA on TV5 took place once their regular on-air announcers were elevated to the PBA. In hindsight, it was clear that TV5 has had enough; even though they tried to offer an extension, the NCAA felt the time to move on was now.

And so it did. From now on, it’s ABS-CBN Sports’ turn once more. And the NCAA couldn’t be happier.