entertainment, Philippines, Sports, television

Sports360 Needs a Reformat

With the UFC essentially taking over late Sunday nights, TV5 needs to find a way to make ‘Sports360’ useful again. (Logo courtesy of TV5)

The past two months were not kind to TV5’s sports-oriented show ‘Sports360’.

Since the UFC became a property of Sports5 this year, ‘Sports360’ has been preempted regularly in favor of UFC events. With the show close to becoming an afterthought, its future was thrown into question.

As TV5’s sports-oriented talk show, it is the job of ‘Sports360’ to give Kapatid sports fans the latest updates on a variety of sporting events every week. But its constant preemptions made it difficult to stay in tune with the ever-changing sports landscape.

Look at the other sports talk shows in the country (e.g. ANC’s ‘Hardball’, ABS-CBN Sports+Action’s ‘The Score’, and CNN Philippines’ ‘Sports Desk’). While they are not here to provide some entertainment (as ‘Sports360’ usually does), at least they regularly provide updates in the world of sports to the avid fan.

This is a dilemma that the new Sports5 head Patricia Bermudez-Hizon must face. After all, they are the so-called ‘Olympic network’ (they will broadcast the 2016 Summer Olympics later this year), and if they want to live to that billing, they need to make ‘Sports360’ a constant presence on the network.

One thing they would like to see is the conversion of ‘Sports360’ into a daily sports talk show, with less focus on entertainment and more on analysis and news reporting. The current hosts may be experienced on-air talent for various Sports5 programming, but to keep the show running, they need to emulate either Mico Halili or TJ Manotoc to become useful.

Since TV5 is too loaded programming-wise, the best possible channel for ‘Sports360’ would be AksyonTV, whose sports-centric format makes it a perfect fit (signal issues notwithstanding). Another option would be HYPER, but this may not please SkyCable subscribers.

In any case, TV5 must address the fate of ‘Sports360’ as soon as possible. They don’t want to turn the show into a liability, so they need to act accordingly and turn the show into something more reliable to their viewers.

It’s up to TV5 to save ‘Sports360’. Good luck.

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