The Kids’ Choice Turns to Celebrities to Hike Ratings

ABS-CBN’s overdependence on celebrities in its talent and game shows is once again rearing its ugly head.

This time, the victim is ‘The Kids’ Choice’, whose last few episodes were celebrity editions. Since September 29, ‘The Kids’ Choice’ featured either Kapamilya child celebrities or sons/daughters of Kapamilya celebrities, a drastic departure from past episodes involving ordinary kids.

While ‘The Kids’ Choice’ is currently performing well in the ratings, it seems like ABS-CBN is in no mood to celebrate. After all, the program’s 27% average is less than that of its predecessor ‘Your Face Sounds Familiar Kids’ which regularly peaked in the 30s.

To make matters worse, ‘The Kids’ Choice’ was nearly beaten by the finale of ‘The Clash’ during the weekend of September 29 as the latter came within 1% of the former’s ratings. Overall, since its premiere on September 2, the gap between ‘The Kids’ Choice’ and its competitor was only around 5%.

It was clear that the dominance of past ABS-CBN talent shows was nowhere to be found on ‘The Kids’ Choice’. While it was an original creation, a rarity for ABS-CBN these days, viewers were unimpressed with how the show is being conducted.

Considering that the judges are just 10-year-old elementary school celebrity children with raw trains of thought, the criticisms are undeniable. Exposing them to unfamiliar territory as superiors was just too much to ask for.

Somewhere in Timog Avenue, the folks from GMA Network are celebrating this near-victory. And it will not be a surprise to see either ‘Daddy’s Gurl’ or ‘Studio 7’ overtake ‘The Kids’ Choice’, unless something drastic happens.

That said, the shift from ordinary children to celebrities was a clear desperate move on ABS-CBN’s part to improve the ratings of ‘The Kids’ Choice’ and restore its dominance in that timeslot. The show may be intriguing and unique to begin with, but at the end of the day, the network only cares about the bottom line.

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Studio 7: GMA’s Primetime Version of ASAP

Call it a ‘new era’ for GMA.

On Sunday, GMA will embrace this culture change with a new variety show called ‘Studio 7’. The program, which airs every Sunday night, will highlight the network’s young but oftentimes underappreciated talent, plus some newcomers to go along with it.

‘Studio 7”s first two episodes will feature performances from the likes of Christian Bautista, Julie Anne San Jose, Mark Bautista, Gabbi Garcia, Rayver Cruz, Kyline Alcantara, Migo Adecer, Mikee Quintos, Kate Valdez, and twins Mavy and Cassy Legaspi. There will also be a comedic skit from DonEkla, composed of comedians Donita Nose and Tekla.

In addition, the finalists of ‘The Clash’, led by grand winner Golden Cañedo, will make an appearance. Golden will be joined on stage by Jong Madaliday, Garrett Bolden, Josh Adornado and Mirriam Manalo.

‘Studio 7’ will also feature interactive segments such as Trending (stories of viral, heartwarming and interesting personalities online), G na G (a challenge where the hosts must perform a task given by netizens), and On the Spot (a vocal showdown between the network’s top singers). And finally, audiences are encouraged to join in alongside the performers and interact during their performances.

For starters, GMA is once again working on a brand new variety show. However, there is one glaring omission on ‘Studio 7’ that piqued the audience’s interest.

When ‘Studio 7’ was announced to the public two weeks ago, Regine Velasquez was conspicuously absent. The erstwhile host of ‘The Clash’ officially became a free agent as soon as the show ended, but at the moment she remains undecided on her future plans.

It is also worth noting that ‘Studio 7’ will air on primetime every Sunday, in contrast to past GMA Sunday variety shows. Perhaps the network’s inability to defeat ‘ASAP’ (and subsequent yielding of the noontime slot to APT Entertainment for ‘Sunday PinaSaya’) that became the impetus for ‘Studio 7”s move to primetime.

Still, ‘Studio 7’ will have its hands full against ABS-CBN’s ‘The Kids’ Choice’ in its timeslot. While the latter has not been a favorite of viewers from the start, its decent ratings will still pose a test to ‘Studio 7”s resolve.

That said, getting a few victories should give ‘Studio 7’ and GMA’s young talent a sense of vindication. For now, though, the show is slated to air only 14 episodes, and if executives are satisfied perhaps it might run a little while longer.

‘Studio 7’ airs every Sunday after ‘Daig Kayo ng Lola Ko’ on GMA.