Can The Promise of Forever Help Reverse Kapamilya Gold’s Slide?

ABS-CBN may be the country’s most-watched network last month, but weekday afternoons are a different story.

Over the last few weeks, GMA’s Afternoon Prime became the most-watched block from 2:30 p.m. to 5:45 p.m. While ‘Ika-6 na Utos’ remains the most-watched program during weekday afternoons, its follow-up dramas ‘Impostora’ and ‘Haplos’ were not far behind in dispatching the opposition.

The recent change of fortune in the weekday afternoon slots should cause plenty of concern within the ABS-CBN camp. Both ‘Pusong Ligaw’ and the soon-to-conclude ‘The Better Half’ were derisively labeled ‘kabitseryes’, and viewers became fed up with the direction ABS-CBN is taking.

Looking to address concerns that Kapamilya Gold is becoming increasingly stale, ABS-CBN decided to change things up with a new teleserye that is drastically different from the recent norm. Enter ‘The Promise of Forever’, starring Paulo Avelino and the network’s new addition Ritz Azul.

‘The Promise of Forever’ tells the story of Nicolas (Paulo), an immortal man who saves Sophia (Ritz) from a burning house and years later fall in love with each other. However, inside Nicolas lies a curse that prevents him from entering into a relationship while at the same time preventing him from feeling the pain of loss.

Moreover, Sophia’s lover Philip (Ejay Falcon) and Nicolas’ descendant Marlon (Tonton Gutierrez) were out to ruin their lives. With that in mind, it will be up to Nicolas to overcome the curse while preserving his relationship with Sophia.

‘The Promise of Forever’ will also star Cherry Pie Picache, Amy Austria, Benjie Paras, Susan Africa, Ynna Asistio, and Nico Antonio. It will be directed by Darnel Villaflor and Hannah Espia.

The lead-up to the premiere of ‘The Promise of Forever’ is a cautionary tale of biding one’s time. A trade trailer for the series was released in November of last year, but it took nearly ten months before ABS-CBN realized that the time is finally right.

However, with Kapamilya Gold mired in a slump, is ‘The Promise of Forever’ worth the long wait? One can only hope that this series will turn things around for the suddenly beleaguered block and in turn restore the faith of viewers that had betrayed the network of late.

‘The Promise of Forever’ airs weekday afternoons on ABS-CBN’s Kapamilya Gold. Timeslot to be determined.

KimXi Tandem Returns in The Story of Us

The love team of Kim Chiu and Xian Lim are back on the small screen.

Nearly two years after their previous series ‘Ina, Kapatid, Anak’ (with a few box-office hit movies in between), the duo returns to television via the upcoming ABS-CBN drama ‘The Story of Us’. The series debuts tonight as a replacement to the just-concluded hit series ‘On the Wings of Love’.

Kim and Xian play the roles of Tin and Macoy respectively. They were childhood friends turned lovers growing up in El Nido, Palawan with hopes of a better life for themselves and their family.

Their relationship took a huge turn when Tin decided to meet her estranged mother in the United States. Living separately from one another, their relationship grew sour, until five years later, Macoy met Tin in New York in hopes of starting over as a couple.

Still, it will not be easy for them to resume their relationship after a long time apart. It is up to them to find a second chance in love and survive amid these changes in their individual lives.

‘The Story of Us’ will also star Aiko Melendez, Gardo Versoza, Susan Africa, Zsa Zsa Padilla, Bryan Santos, Mara Lopez, Alyanna Angeles (as the young Tin), and Zaijan Jaranilla (as the young Macoy). Richard Somes will be the director of the series.

Following the footsteps of the ever-successful ‘On the Wings of Love’ will not be easy for ‘The Story of Us’. But then again, based on the KimXi tandem’s previous teleserye success, they should do just fine on this newest series.

That said, expect ‘The Story of Us’ to make a quick impression early on. And that should also cause concern to its upcoming rival in GMA’s ‘Because of You’, who failed to make an impact against ‘On the Wings of Love’ for a majority of its run.

‘The Story of Us’ airs weeknights after ‘Dolce Amore’ on ABS-CBN’s Primetime Bida.