Talk about a complete turnaround.
Saturday’s ‘Tawag ng Tanghalan’ finale on ABS-CBN’s ‘It’s Showtime’ scored a whopping 31% in the Kantar ratings. On the other hand, GMA’s ‘Eat Bulaga’ earned a paltry 9.5% as it tried to keep up with Seen-A-Like, Sing-A-Like, Guhit Bulaga and other promotional gimmicks.
The finale of ‘Tawag ng Tanghalan’ saw 16-year-old Janine Berdin outlast five other aspiring singers to win P2 million, a house and lot and a management contract among other prizes. Her final piece saw her belt out a medley of hits from Bamboo, which immediately trended on social media and received millions of views on YouTube.
Despite the blowout win, ‘Tawag ng Tanghalan”s 31% rating was still a far cry from the 40.1% rating of ‘Eat Bulaga”s Sa Tamang Panahon in 2015. Nevertheless, ‘It’s Showtime’ should be more than satisfied with the finale’s ratings considering the segment’s consistently strong performance since its 2016 debut.
For now, though, ‘Tawag ng Tanghalan’ will not continue after a run of over two years (this includes two adult editions and a kids’ edition). Instead, ‘It’s Showtime’ will devote its time to a couple of other segments such as Miss Q&A and Mini Me.
But without ‘Tawag ng Tanghalan’ to hold the fort, it remains to be seen if ‘It’s Showtime’ will remain a winner despite the temporary hiatus of its most popular segment. That said, an imposing challenge awaits this noontime show as it tries to pick up the pieces post-‘Tawag ng Tanghalan’.
As for ‘Eat Bulaga’, there is nothing to worry about its poor ratings that day. Considering the show has no chance of pulling off the upset, the best that they did was to reveal a couple of old tricks to satisfy its loyal fanbase (being a show that is nearing 39 years old, it looks like they have nothing left to prove).
Oh, and one more thing: stop putting Alden Richards and Maine Mendoza together once and for all. With all due respect to AlDub Nation, they have outlived their usefulness as a love team (in fact, Maine already said that she and Alden were only friends and not in a relationship) and they should be better off thriving on their own.