Final Week for Mirabella; Lovers in Paris Airs in the Morning

The final episode of ‘Mirabella’ will air this Friday, July 4.

ABS-CBN’s ‘Mirabella’ enters its final week.

Just as GMA is beginning to warm up with the debut of ‘My BFF’ later today, ABS-CBN has decided to pull the plug on Julia Barretto’s debut teleserye. The final episode of ‘Mirabella’ is scheduled this Friday, July 4.

‘Mirabella’, a series that featured Barretto in two contrasting roles, debuted on March 24. The daughter of Marjorie Barretto played Mira, a woman with a strange wood-like skin, and as the series progressed, she morphed into her beautiful alter ego in Bella.

Both characters would later attract the attention of Jeremy, played by Enrique Gil, who soon became the subject of her affection.

In its four months on air, ‘Mirabella’ was unable to maintain the high level of success attained by its predecessor ‘Annaliza’. Nevertheless, the series averaged better than 20% in the TNS Kantar ratings, which is not bad even though it is the lowest-rated teleserye on the ‘Primetime Bida’ block.

However, in the GMA-dominated AGB Nielsen ratings, ‘Mirabella’ only averaged less than 15%, while rival series ‘My Love from the Star’ was a hit, averaging over 20% per episode.

Even though ‘Mirabella’ was a decent hit by ABS-CBN standards, its uncharacteristically low 20% rating only justifies that the series will be a mere short-term fix. Still, it was a good debut for Julia Barretto, and it will only give her greater amounts of exposure.

‘Mirabella’ will be replaced by ‘Pure Love’ this July 7.

Lovers in Paris Rerun Today

Meanwhile, ‘Lovers in Paris’ will be placed in the mid-morning slot. The re-run of the successful Koreanovela replaces ‘Kapamilya Kiddie Blockbusters’ starting today on the ‘Umaganda’ block.

Because ‘The Heirs’ will continue to air this week, the rivalry between ‘Lovers in Paris’ and ‘Jewel in the Palace’ will not happen anytime soon, if not altogether. Instead, ‘Lovers in Paris’ will be up against ‘Return of the Wife’, the third sequel to GMA’s highly successful ‘Temptation of Wife’, which has been airing since late May.

‘Lovers in Paris’ starred Park Shin-Yang and Kim Jung-Eun as Carlo and Vivian, respectively. The series was a hit when it first aired in 2005, and its success eventually led to an equally successful Filipino adaptation starring KC Concepcion and Piolo Pascual in 2009.

 

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The Inconsistency of MTRCB’s SPG Rating

The ‘Strong Parental Guidance’ rating was implemented by the MTRCB on February 9, 2012. However, its usage remains inconsistent.

In the last few episodes, GMA gag show ‘Bubble Gang’ carried the blue PG (Parental Guidance) rating instead of the red SPG rating. Despite the downgrade of its rating, the show continued to feature some instances of serious themes and profanity that are deemed too inappropriate for younger audiences. With that in mind, why is the SPG rating remains underutilized by the MTRCB?

The ‘Strong Parental Guidance’ (‘Striktong Patnubay at Gabay’ in Filipino) rating was first used on February 9, 2012. SPG is implemented to programs which contain the following: strong themes, profane languages, violence, sex, horror and drugs, and as a result, they are forced to air the 30-second SPG advisory twice unlike those rated G (General Patronage) or PG. Initially used on a per-episode basis, SPG’s usage became widely known in programs such as ‘Temptation of Wife’ and ‘My Husband’s Lover’, where its tackling of extremely serious issues led to its full implementation of SPG.

However, its usage remains spotty at best. For example, fellow gag shows ‘Banana Split’ and ‘Tropa Mo Ko Unli’ are currently rated SPG by the MTRCB, while ‘Bubble Gang’ has seen its rating downgraded to PG despite the fact that it continues to tackle serious themes. SPG is also utilized in some episodes of both ‘Magpakailanman’ and ‘Maalaala Mo Kaya’, both of which are predominantly PG-rated. And the now-defunct talk show ‘What’s Up Doods?’ initially carried an SPG rating before it was later downgraded to PG when it started to air reruns.

SPG remains the most underutilized classification rating in Philippine television because of two factors:

1. Only a few programs are willing to push the envelope towards more sensitive topics that may be unsuitable for children

2. Teleseryes have a tendency to feature episodes with more violent scenes, followed by more light-hearted events, and vice versa

If the MTRCB can start using the SPG rating on a per-program basis, then it will benefit both producers and viewers alike in creating new ideas for various programs. The SPG rating is created in order to give producers much-needed input towards creating series with more serious issues, in the process informing the family about the consequences of airing such scenes. Without it, then how will such scenes affect the future of younger individuals?

Marian Rivera Returns to Primetime

Marian Rivera (left, with Alden Richards) will return to the primetime scene with ‘Carmela’. (Courtesy GMA Network)

Marian Rivera is making a long-awaited television comeback. After winning FHM Philippines’ ‘Sexiest Woman’ title and announcing herself as the calendar girl for Ginebra, the long-time GMA contract artist will resume her leading lady role in a teleserye that will take her career to another level.

The project will be called ‘Carmela’. Originally named ‘Catarina’, the title was changed to ‘Carmela’ because Rivera thought the latter sounded sweeter than the former. The series, currently in the pre-production stage, will be Rivera’s first teleserye since ‘Temptation of Wife‘, and Alden Richards, nine years her junior, will be her leading man.

In a related report, Louise delos Reyes is now undergoing rigid training sessions to prepare for her role as a mermaid. Delos Reyes will play a more supporting role in ‘Carmela’ as opposed to her lead role in ‘Mundo Mo’y Akin’. Other stars confirmed to play supporting roles in the series include Agot Isidro, Roi Vinzon, Rochelle Pangilinan, Ina Feleo, Max Collins, and Jennica Garcia.

The upcoming drama series will be released in the first quarter of 2014. Given that GMA’s primetime television ratings have been in the red of late thanks to ABS-CBN’s younger stable of talents, the re-entry of Marian Rivera to the primetime scene should give the Kapuso network a boost they desperately need.