drama, entertainment, Philippines, television

In 100 Words: Underwhelming Ending for That’s My Amboy

As expected, ‘That’s My Amboy’ was a non-factor in its final episode.

The just-concluded GMA drama series ended its run Friday with a national rating of 16%. In contrast, ABS-CBN’s ‘Dolce Amore’ continued to roll, winning the night with a 33.3% rating.

Overall, the final week of ‘That’s My Amboy’ mustered only a 15% average rating, while ‘Dolce Amore’ scored 33%. The expected low ratings was a result of GMA’s unwillingness to promote ‘That’s My Amboy”s final episodes in favor of its successor ‘Once Again’.

Now that ‘That’s My Amboy’ ended with a whimper, what chances does the more serious ‘Once Again’ have? Considering the questionable tactics of the Kapuso network, expect the latter to do more of the same.

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drama, entertainment, Philippines, television

That’s My Amboy Down to Final Week

‘That’s My Amboy’ will end this Friday, and few noticed it since GMA ceased its production of episode teasers at the start of April. (Photo and logo credit: GMA Network)

Little is said about the impending conclusion of ‘That’s My Amboy’.

After all, the AnBie-starred series, like all other current GMA teleseryes, has seen minimal promotion since the beginning of April. As a result, only a few knew the fact that ‘That’s My Amboy’ is about to end.

‘That’s My Amboy’ premiered on January 25, 2016, and marked the primetime debut of the love team of Andre Paras and Barbie Forteza. Coming off a successful 1+ year run on ‘The Half-Sisters’, the up-and-coming tandem came into this project with considerable expectations as they step into the evening spotlight.

But in a primetime landscape that is extremely competitive, ratings were hard to come by for ‘That’s My Amboy’. And it didn’t help that the series went up against KathNiel’s ‘Pangako Sa ‘Yo’ and LizQuen’s ‘Dolce Amore’, both of which contributed to ABS-CBN’s ongoing dominance.

To make matters worse, GMA further exacerbated the decline of ‘That’s My Amboy’ by not showing any of the show’s episode teasers starting in April. That turned out to be the final straw, and once they realize that ‘That’s My Amboy’ can no longer overcome their Kapamilya rivals, they finally decided to pull the plug.

With just four months and 68 episodes under its belt, it is clear that ‘That’s My Amboy’ failed to live up to expectations. The series overall was not entertaining to begin with, and it felt like a rushed effort, since Andre and Barbie did not enjoy any break following the conclusion of ‘The Half-Sisters’.

That said, the AnBie duo has a lot more work to do if they were to rise to the level of a Kathryn Bernardo and Daniel Padilla, or a Liza Soberano and Enrique Gil. But they need to take it one step at a time, and enjoy as much rest as possible so as not to overexert themselves.

Thanks to GMA’s lack of effort in promoting the final week of ‘That’s My Amboy’, expect the series finale to make little noise this Friday. Admit it, this is GMA’s way of giving up on this series, and for Kapuso viewers, it’s humiliating to see what they have done.

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