entertainment, hits, music, Philippines, reality show, songs, talent show, television

To the Top’s New Timeslot Shows GMA’s Lack of Trust

A new timeslot for ‘To the Top’ on Saturdays shows GMA’s lack of confidence with the show. (Logo courtesy of GMA Network)

GMA is definitely not confident with ‘To the Top’.

This past Saturday, GMA moved ‘To the Top’ to a new timeslot of 10:40 p.m. This means that it has to face both ‘Banana Split: Extra Scoop’ and ‘The Bottomline’, two ABS-CBN programs that merely cater to night owls.

Airing this late will definitely not bode well to the show, its participants, and its audience. The exposure of the boyband aspirants would have been more helpful if ‘To the Top’ were to air at an earlier timeslot and with a wider amount of viewers, but at 10:40 p.m., they will be severely handicapped.

While the Sunday edition will stick to its close-to-10:00 p.m. slot, this is still a period where GMA feels uncomfortable with. After all, the Kapuso network still has to worry about ‘Pinoy Big Brother: 737’ and ‘Gandang Gabi Vice’, and much like ‘Bet ng Bayan’ before it, ‘To the Top’ may still have no chance of success.

Despite its premise as a multi-platform reality show, ‘To the Top’ cannot depend on its online viewers alone. After all, television remains the most widespread medium to expose the talents, which ‘To the Top’ desperately needs.

That said, GMA appears to have little to no trust whatsoever in ‘To the Top’. They are not confident that the show will succeed in a traditional media setup, which is why they moved it to a later timeslot to avoid getting humiliated.

‘To the Top’ seems like a lost opportunity than a blessing for GMA. It may be the first show to employ both a traditional and a new media setup, but it is clear that GMA is wasting its time on the show, given its treatment and promotion.

So much for being the first boyband competition in the country. Now let’s see what they will do with ‘StarStruck’.

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entertainment, music, Philippines, reality show, songs, talent show, television

Sorting Out ABS-CBN’s Upcoming Weekend Primetime Schedules

With the entry of ‘Pinoy Big Brother: 737’, the weekend scheduling on ABS-CBN becomes even more tricky. (Logo courtesy of ABS-CBN and Endemol)

The succeeding weekends on ABS-CBN will be very tricky in the programming department.

On Saturday, June 6, the second season of ‘The Voice Kids’ officially kicked off with the ‘blind auditions’ series of episodes. The show aired following ‘Home Sweetie Home’ at 6:45 p.m., thereby putting ‘Mga Kwento ni Marc Logan’ into a temporary hiatus.

The following night, TVK’s ‘blind auditions’ continued. This time, the show aired after ‘Wansapanatym’ at 7:00 p.m., pre-empting ‘Goin’ Bulilit’ on that day.

The season premiere of ‘The Voice Kids’ came on the same weekend that ‘Your Face Sounds Familiar’ aired its season finale. While at first glance it seems that TVK would be the one that would replace YFSF, ABS-CBN braintrust had other ideas.

And so they did, premiering ‘The Voice Kids’ just as ‘Your Face Sounds Familiar”s first season was coming to a close. As expected, both series were a hot topic on Twitter, and as far as ratings are concerned, both are poised to hit it big in both Kantar and AGB Nielsen.

With YFSF taking a break, the focus now shifts to the upcoming weekend schedules on ABS-CBN. On the same night as YFSF’s finale, ABS-CBN announced that ‘Pinoy Big Brother: 737’ will launch on June 20, giving the network enough time to sort out the schedule for the weekend after.

Based on logic, here are the possible weekend primetime schedules for June 20-21 and beyond:

Saturday (6:00 p.m. onwards)

  • Home Sweetie Home
  • The Voice Kids
  • Maalaala Mo Kaya
  • Pinoy Big Brother: 737
  • Banana Split: Extra Scoop
  • The Bottomline with Boy Abunda

Sunday (6:00 p.m. onwards)

  • Goin’ Bulilit
  • Wansapanatym
  • The Voice Kids
  • Rated K
  • Pinoy Big Brother: 737
  • Gandang Gabi Vice
  • Sunday’s Best

Should both TVK and PBB be held live on the same day, it may induce cramming on the part of ABS-CBN once it ran overtime. It is up to the network’s braintrust to sort this one out.

Still, expect ABS-CBN to make a bigger impact in both social media and in the ratings in the succeeding weeks. Both TVK and PBB have proven themselves to be a smash hit in both aspects, so there is nothing to worry about.

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