drama, entertainment, Korea, Philippines, television

Koreanovelas Return to ABS-CBN

What’s going on, ABS-CBN?

In an extremely unusual move, the Kapamilya network decided to bring back Koreanovelas after an eight-month absence. Their newest Koreanovela, ‘My Love Donna’ will air starting this Monday, and will replace ‘And I Love You So’ on the Kapamilya Gold block.

‘My Love Donna’ stars Joo Jin-Mo and Kim Sa-Rang. It will be the first Koreanovela since ‘Let’s Get Married’ and ‘My Lovely Girl’ to air on ABS-CBN.

Bringing back Koreanovelas on ABS-CBN doesn’t make sense. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.

In addition, ABS-CBN is infamous for cutting a lot of good scenes when it comes to foreign dramas, so much so that their runs are shorter than originally indicated (remember ‘Ana Manuela’?). The fact that these dramas are short-term in nature doesn’t help ABS-CBN at all, and it only hurts their viewership whenever they are present.

By bringing ‘My Love Donna’ to Kapamilya Gold, ABS-CBN has made the wrong decision and the wrong time to bring back a Koreanovela. On the same day ‘My Love Donna’ premieres, GMA will bring in a new teleserye, the Andrea Torres-starred ‘The Millionaire’s Wife’, on the very same timeslot (more on that this Monday).

Remember, the Kapuso network only airs Koreanovelas in the morning and evening slots, and on Mondays to Thursdays as well. The presence of ‘Wowowin’ and longer teleseryes means that there is no place for them to add Koreanovelas in the afternoon.

That said, expect ABS-CBN to lose in the ratings with their newest Koreanovela. This is a definite mismatch for the Kapamilya network, and thus, it won’t help them at all.

What was thought to be the ‘end of an era’ for Koreanovelas on the network turned out to be false hope. Yes, ABS-CBN brought back a Koreanovela, but it won’t be long before they stopped airing them anew.

Other Notes: Speaking of Koreanovelas, GMA will have Korean movies every Monday to Thursday at 10:00 p.m. as part of the ‘Heart of Asia Presents’ series. It will replace ‘Temptation’ starting March 14.

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drama, entertainment, Philippines, television

Destiny Rose, And I Love You So End Tomorrow

Another ‘Battle of the Finales’ takes place tomorrow afternoon.

ABS-CBN’s ‘And I Love You So’ and GMA’s ‘Destiny Rose’ will officially conclude after their respective runs of 70 and 130 episodes. The two series have been on a collision course since December of last year, with both shows exchanging ratings victories on numerous occasions.

‘Destiny Rose’ premiered on September 14, 2015, and was the latest GMA series to tackle LGBT issues (similar to ‘My Husband’s Lover’ and ‘The Rich Man’s Daughter’). The series starred Ken Chan as a transwoman, and was joined by Fabio Ide, Katrina Halili, Manilyn Reynes, Michael de Mesa and Joko Diaz, among others.

Replacing ‘Healing Hearts’ on Afternoon Prime, ‘Destiny Rose’ initially struggled in the ratings when it premiered, but soon managed to win the hearts of viewers with the transformation of Ken’s character into a woman. Like the two prior LGBT-themed GMA series, its story received numerous praise from critics.

‘And I Love You So’, on the other hand, premiered on December 7, 2015, and it starred Julia Barretto and Miles Ocampo as rivals turned stepsisters. They were joined by Dimples Romana, Tonton Gutierrez and Angel Aquino, among others.

Premiering as a replacement to the short-lived Kapamilya series ‘Walang Iwanan’, ‘And I Love You So’ proved that it can keep up with ‘Destiny Rose’ in the ratings. But unlike their fellow Kapamilya Gold dramas ‘Doble Kara’, ‘All of Me’ and ‘Tubig at Langis’, ‘And I Love You So’ was unable to dominate, which should bother the cast given the potential of both Julia and Miles.

In any event, this should be an exciting ‘Battle of the Finales’. For ‘And I Love You So’ and ‘Destiny Rose’, it’s all about finishing on a right note, and tomorrow afternoon, viewers will find out how their stories conclude.

Meanwhile, ABS-CBN and GMA have announced replacements for the two series. The Kapamilya network will go back to airing Koreanovelas with ‘My Love Donna’, while the Kapuso network will counter with ‘The Millionaire’s Wife’.

More on that in upcoming articles.

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