‘The Voice Kids’ is back.
A new crop of young singers take the stage beginning this weekend to see who will be the next grand winner of the most popular singing competition in the country. The third season of ‘The Voice Kids’ will get underway with the blind auditions, but before that, there were some significant changes that took place.
This season’s set of coaches/judges will be different from prior seasons. Gone is Sarah Geronimo, and in her place will be the country’s ‘Megastar’ Sharon Cuneta, who will join holdovers Lea Salonga and Bamboo.
Geronimo, who had been a judge for all two seasons of both ‘The Voice Kids’ and ‘The Voice of the Philippines’, stated that she left the show in order to focus as a performer on ‘ASAP’. However, she hinted that she may return to ‘The Voice’ in the near future.
Also joining ‘The Voice Kids’ for this season will be Kim Chiu, who will be one of the show’s hosts alongside Luis Manzano and Robi Domingo. This will be Chiu’s first major hosting role.
As in prior seasons, ‘The Voice Kids’ is divided into several levels, starting with the blind auditions. From there, singers on each of the three teams will be gradually eliminated, culminating in the series of live performance and results shows that will determine this season’s winner.
The first two seasons of ‘The Voice Kids’ constantly ranked atop the most-watched programs in the country. Season 1, won by Lyca Gairanod, averaged nearly 35%, while Season 2, won by Elha Nympha, averaged nearly 42%.
Overall, the ‘The Voice Kids’ normed over 39%, which is better than the 25% average of its sister show ‘The Voice of the Philippines’. That alone, coupled with the success of some of the former’s finalists, became a key reason why ABS-CBN chose to produce a third season of ‘The Voice Kids’ first instead of the latter’s own third season.
If the second season’s high ratings were any indication, expect an equally excellent, if not improved turnout for the third season of ‘The Voice Kids’. The popularity of the show has been impressive so far, and now, it’s up to the viewers to take it to the next level.
Season 3 of ‘The Voice Kids’ Philippines airs Saturdays at 7:15 p.m. and Sundays at 7:00 p.m. on ABS-CBN.