My Love from the Star Returns, Responds to Inday Bote

The popular Koreanovela ‘My Love from the Star’ returns to GMA, this time as a ‘throwbackserye’.

Due to popular demand, the Kapuso network decided to once again re-air ‘My Love from the Star’, which stars Jun Ji-Hyun and Kim Soo-hyun. The re-airing of the said Koreanovela begins this Monday, at the same time as the premiere of ABS-CBN’s remake of ‘Inday Bote’.

‘My Love from the Star’ first aired on GMA from April 21 to June 27, 2014, opposite Julia Barretto’s debut teleserye ‘Mirabella’. The Koreanovela fared well enough in both Kantar and AGB Nielsen that GMA decided to re-air the series every Sunday morning, during the months of May, June and July.

Unfortunately for the Kapuso network, ABS-CBN quickly turned the tables soon after ‘My Love from the Star’ concluded. The Kapamilya network made up for the shortcomings of ‘Mirabella’ by airing ‘Pure Love’ and then ‘Bagito’, in the process regaining its foothold on the sunset slot.

Meanwhile, GMA’s local series ‘My BFF’, ‘Seasons of Love’ and ‘Elemento’ failed to maintain the momentum of ‘My Love from the Star’. Not even Koreanovelas like ‘Prime Minister and I’ and ‘Future’s Choice’ kept the timeslot’s fortunes from slipping off GMA’s grasp.

As a result, GMA made a crucial decision. Still feeling the throwback Asianovela high after all those months, GMA decided to bring back ‘My Love from the Star’, even though it had only been a year since it first aired.

Now GMA must hope that ‘My Love from the Star’ will fare well again in the same manner as ‘Meteor Garden’ on ABS-CBN. But it won’t be easy this time around, not when the Kapamilya network’s new teleserye ‘Inday Bote’ has proven stars in Alex Gonzaga and Matteo Guidicelli to lean upon.

It will be an interesting battle between the two series that begins this Monday at 5:45 p.m., so good luck.

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GMA Responds to ABS-CBN’s Throwbackseryes

‘Bantatay’ will be re-aired on GMA starting November 10, replacing ‘Return of the Wife’. (Logo courtesy of GMA Network)

The so-called ‘throwbackserye’ has taken over GMA as well.

After ABS-CBN decided to air re-runs of previous teleseryes in the mid-morning slot, GMA answered back with one of their own. The Kapuso network’s response was ‘Bantatay’, a drama-comedy-fantasy series starring Raymart Santiago, Gelli de Belen, Jennica Garcia and Carl Guevara.

‘Bantatay’ first aired from September 20, 2010 to February 25, 2011 on the then-extended GMA Dramarama sa Hapon (now Afternoon Prime) block. The series garnered high ratings throughout its run, despite facing intense competition from the likes of ‘Kokey @ Ako’ and ‘Sabel’.

Unfortunately for GMA, the timing for the rebroadcast of ‘Bantatay’ came at a not-so opportune time. The series’ lead star, Raymart Santiago, is currently enduring various issues involving himself and his estranged wife (and former GMA talent) Claudine Barretto, and re-airing ‘Bantatay’ may not be a good idea after all.

In fact, it would have been better if GMA extended its anime block to the 10:00 a.m. slot rather than responding to ABS-CBN’s own programming strategies. As far as they are concerned, it is the animes, no matter how repetitive they are to viewers, that are lifting GMA every morning.

Going back to ‘Bantatay’, the series proved to be one of the last GMA programs to date that rated well with viewers. Since ABS-CBN adopted Kantar as their ratings provider, the tables have turned to the latter’s favor, and have not looked back since.

In fact, in what used to be ‘Bantatay”s old timeslot preceding ’24 Oras’, the succeeding GMA teleseryes that followed have flopped consistently against ABS-CBN’s seemingly superior products. Whether it’s ‘Aryana’, ‘Annaliza’ or ‘Pure Love’, GMA seems to have no answers to ABS-CBN’s own fare.

That said, the sadness and shock that is permeating beneath the bosses in the corner of Timog Avenue and EDSA is undeniable. And now they are resorting to these responses just to keep themselves in the hunt, which is not a good idea.

‘Bantatay’ may be back, but for GMA, this is not the time for resorting to such a feeble call.