Final Week for Magpahanggang Wakas, Someone to Watch Over Me

2017 gets underway with two teleseryes concluding their respective runs this Friday.

On one end, there is the ABS-CBN primetime series ‘Magpahanggang Wakas’. The latest in a series of ‘kabitseryes’, ‘Magpahanggang Wakas’ starred Jericho Rosales, Arci Muñoz and John Estrada in a story that involves a romantic love triangle and a man wrongly accused of murder and was thought to have been killed.

On the other end is the GMA primetime series ‘Someone to Watch Over Me’, starring Tom Rodriguez, Lovi Poe and Max Collins. Like ‘Magpahanggang Wakas’, this series featured a love triangle, this time with a plot centering on a man who suffers from Alzheimer’s disease.

‘Someone to Watch Over Me’ premiered on September 5, and was initially pitted against the short-lived series ‘Born for You’. But after the latter’s conclusion, many expected to see ‘Magpahanggang Wakas’ go up against the former.

Unfortunately, ABS-CBN had other ideas. On September 19, the network demoted ‘Till I Met You’ to the third slot of Primetime Bida, and ‘Magpahanggang Wakas’ was placed in the second slot, opposite another debuting series in ‘Alyas Robin Hood’.

But while ‘Magpahanggang Wakas’ regularly got the better of ‘Alyas Robin Hood’ in the Kantar national ratings, it averaged only 26%, a far cry from the 30% or better numbers of ‘Pangako Sa ‘Yo’ and ‘Dolce Amore’ earlier in 2016. Much has been said about its plot line, which may have turned viewers off due to its obvious familiarity.

As for ‘Someone to Watch over Me’, it only scored an average of 12% during its run. But unlike previous GMA dramas that aired in this timeslot, ‘Someone to Watch Over Me’ actually fought well, pushing the JaDine-starred ‘Till I Met You’ to the limit in more recent episodes.

Overall, ‘Magpahanggang Wakas’ will have aired for 80 episodes, while ‘Someone to Watch Over Me’ will have a total of 90 episodes. Not bad, but not good for either network’s standards.

In the end, it is clear that the success of the so-called ‘kabitserye’ is wearing thin. It was a tried and tested formula, but for those who have seen this plot before, it is no longer a healthy obsession.

This Friday, both ‘Magpahanggang Wakas’ and ‘Someone to Watch Over Me’ will have one last chance to impress themselves. One can only hope that the two series will end on a high note, after all these difficult times.

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Despite Wins, Primetime Bida’s Second Slot On a Slump

The second slot of ABS-CBN’s Primetime Bida used to be as dominant as the first.

In a span of nearly two years, the second slot was given to either KathNiel, the love team of Kathryn Bernardo and Daniel Padilla, or LizQuen, the love team of Liza Soberano and Enrique Gil. The run began with the latter’s ‘Forevermore’, followed by the former’s ‘Pangako Sa ‘Yo’, and concluded with ‘Dolce Amore’, also of the latter.

These three dramas consistently earned 30% or better ratings during their respective runs. On some occasions, they also reached 40% or better, which is around 20% more than the opposing teleserye that GMA pits against.

But on August 29, the fortunes of Primetime Bida’s second slot began to change. That night marked the premiere of JaDine’s (James Reid and Nadine Lustre) ‘Till I Met You’, which was the first series not to star either KathNiel or LizQuen in the 8:45 slot since ‘Ikaw Lamang’ in 2014.

The said series entered the scene with high expectations, and considering the smashing success of both KathNiel and LizQuen, many looked forward to a similarly dominant performance from JaDine. However, despite beating GMA Koreanovela ‘Descendants of the Sun’ in the ratings, their average mark of 26% is a far cry from the teleseryes of KathNiel and LizQuen.

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Three weeks later, ‘Till I Met You’ was demoted to the third slot, where JaDine has had success in the past. Its replacement ‘Magpahanggang Wakas’ fared no better, earning only a 25% average rating as of September 20.

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To make matters worse, the opposing GMA series began to close the gap. The final week of the Koreanovela ‘Descendants of the Sun’ averaged well over 22%, and the succeeding series ‘Alyas Robin Hood’, seemingly benefiting from the backlash that tagged them as an ‘Arrow’ copycat, earned an average of 21% through its first two episodes.

As victorious as ABS-CBN is, the recent slump in form for Primetime Bida’s second slot should give them a reason to worry. The fact is, people are getting tired of the repetitive formulas that the Kapamilya network use, and as such, have no motivation to continue watching their series.

Still, tagging the second slot of ‘Primetime Bida’ as ‘past its prime’ is premature. If ‘Magpahanggang Wakas’ can somehow create some interesting and heart-wrenching scenes in future episodes, the dominant showing of the past could resurface sooner or later.

One can only hope that ABS-CBN pushes the right buttons in order to return to their past dominance. Otherwise, GMA could end up as the winner if this slump continues.

Struggling JaDine Demoted; Magpahanggang Wakas to Face Alyas Robin Hood

Two weeks in, and ‘Till I Met You’ is not living up to expectations.

Even though it is the third most-watched show in Kantar’s national ratings, ‘Till I Met You’ is only averaging 26% through its first eight episodes. This was a far cry from the consistent 30% or better marks enjoyed by KathNiel’s ‘Pangako Sa ‘Yo’, and LizQuen’s ‘Forevermore’ and ‘Dolce Amore’.

To make matters worse, the GMA Koreanovela ‘Descendants of the Sun’ closed the gap to within 3% as it airs its final few episodes. With the controversial series ‘Alyas Robin Hood’ nearing its premiere, it is clear that JaDine is in real trouble.

Thus, ABS-CBN decided to demote ‘Till I Met You’ to the third slot in hopes of giving JaDine less pressure to succeed. Though the duo is used to the slot during the time of ‘On the Wings of Love’, it is an entirely different story since the demotion clearly affected the morale of not only JaDine, but also their fans.

With the move of ‘Till I Met You’ to the third slot, it will now be a battle of two debuting series starting this Monday. Going toe-to-toe with ‘Alyas Robin Hood’ will be ‘Magpahanggang Wakas’, the new Kapamilya series starring Jericho Rosales, Arci Muñoz, and John Estrada.

In ‘Magpahanggang Wakas’, Jericho (as Waldo) and Arci (as Aryann) will play two young lovers who were tightly connected to one another. However, Waldo was accused of a crime that was accidental, and after his release, he appeared to have been murdered by the brother of Aryann’s would-be rapist.

Soon after, Aryann moved on and found a new love interest in Tristan (John). But after realizing that Waldo is alive, a series of complicated events begin to take place between the three.

‘Magpahanggang Wakas’ will also star Gelli De Belen, Rita Avila, Danita Paner, Liza Lorena, Lito Pimentel, Justin Cuyugan, Marco Gumabao, Maika Rivera, and Jomari Angeles. It will be directed by FM Reyes.

It will be interesting to see how the unexpected move to the second slot will affect ‘Magpahanggang Wakas’. The fact that it is a mature and sexually-charged series may not be worth a shot, considering the recent tradition of the second slot that involves young love teams.

Then again, as proven by ‘Pasion de Amor’ when it was slotted to the early evening slot, it will not be a hindrance. Still, ‘Magpahanggang Wakas’ will have its hands full as they face the ever-motivated ‘Alyas Robin Hood’.

‘Magpahanggang Wakas’ airs weeknights after ‘Ang Probinsyano’ on ABS-CBN’s Primetime Bida.