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Video on Board: Buses Tune In to ABS-CBN Shows But Avoid Afternoon Koreanovelas

A bus bound for Quiapo showing ABS-CBN’s ‘It’s Showtime’. (Photo courtesy of the author)

Sometimes life is unfair.

Such is the case for airconditioned buses that ply the streets of Metro Manila. These buses offer more than just relief from the sweltering heat, they also provide riders with a show or movie to watch while going from one destination to another.

Most airconditioned buses are equipped with a television set that hangs atop the windshield. At first, the viewing experience was severely limited thanks to poor signal reception (most buses opt to air movies from their USB outlets or pirated DVDs due to these conditions), but the launch of the ABS-CBN TVPlus made it much better for riders to watch a show comfortably.

As a commuter I can attest to the varying trends of television viewership inside airconditioned buses. Prior to the launch of TVPlus, the preferred channel of Metro Manila buses is GMA Network due to its clearer signal and greater reach.

But as TVPlus became readily available to the public, bus companies began to take advantage of it by equipping their sets with these devices. As a result, more and more buses were tuning in to ABS-CBN programs especially  during ‘It’s Showtime’, ‘TV Patrol’ and ‘Ang Probinsyano’, simply because Channel 2 is always the first to open on TVPlus.

However, there is still one GMA show with which these buses would rather tune in to. In one of my more recent in-city trips, I looked at some of the buses that ply the metro during the late afternoon, and surprisingly, these buses were tuning in to ‘Wowowin’ instead of a Koreanovela from ABS-CBN.

Simply put, these bus drivers and conductors are not Koreanovela fans. They would rather tune in to Willie Revillame and his antics with sexy women instead of cheesy love scenes from Korean actors because it seems like they are boring

Not to mention that it is rush hour for people going home. If they are tuning in to a Koreanovela on the way home on a slow-moving afternoon, chances are they could be put to sleep.

While viewership inside buses do not influence ratings performance (at least for now), the general trend is clear. ABS-CBN is the most preferred network among airconditioned buses all-day long, but on the late-afternoon rush hour, GMA’s ‘Wowowin’ is the most preferred show.

Unfair as it sounds, but the best entertainment while inside the bus is when things either become tense and gut-wrenching (as in the case for teleseryes) or humorous and fun (as in the case for variety shows). It is what bus rides are made of, and keeping riders awake and invested in entertainment is a bus company’s way of making themselves comfortable.

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