Philippines, Sports, television, United States

In and Out: TV5 Announces, Then Pulls Out NFL

Unless things change, the NFL will not be seen on Philippine television in the foreseeable future after Sports Illustrated Asia backed out and TV5 pulled out any scheduled games from its lineup. (Photo courtesy of the National Football League)

America’s most popular sport appears to be on its way out of the Philippines.

Sports Illustrated Asia, formerly the All-Sports Network (ASN), dropped the NFL from its lineup of programs at the start of the 2017 season. The channel best known for airing the National Hockey League, U.S. NCAA college football and college basketball had been broadcasting NFL games for nearly a decade now.

Almost simultaneously, TV5 announced that they will carry NFL games this season. But as soon as they placed the schedule of NFL games on its website, they decided to pull them out at the last minute in favor of ‘Movie Max 5’.

This means that for the first time in decades, the NFL will not be seen on Philippine television this season (unless one network will air the Super Bowl this February). It’s a shame considering that the league has had a long and distinguished love affair with Filipino sports fans and American expats, even though it falls behind basketball, volleyball and soccer in terms of local popularity.

Going back to TV5, the last-minute pullout of NFL games is the latest in a series of blunders committed by the network this month. Last week, TV5 ceased airing Cartoon Network and Boomerang shows in favor of TV shopping and movies, then in another last-minute move, they postponed anew the premiere of Brillante Mendoza’s ‘Amo’.

These moves are typical of Chot Reyes’ incompetence as a network executive. Once lauded for promoting the network’s ‘Choose Courage’ mantra, Chot’s questionable decisions has now turned the slogan into a joke.

The NFL, despite its lack of popularity in the Philippines, would have filled TV5’s suddenly moribund schedule. Had it aired as scheduled, people would have praised Chot Reyes for this fearless and courageous move.

Instead, Chot retreated like a coward and instructed his staff to pull them out in favor of endless Tagalized movies and TV shopping blocks. Which leads to where TV5 is now, a network lacking any sense of direction.

Considering the expensive broadcast rights of the NFL, perhaps TV5 was right in not pursuing the league. But without a ‘Plan B’, all signs point to Chot Reyes becoming a pariah in the world of Philippine television.

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business, lifestyle, Philippines, television, TV shopping

Shop TV Now on GMA

GMA enters the world of TV shopping when it joined forces with Solar Entertainment’s Shop TV. (Logo courtesy of Shop TV, Solar Entertainment)

GMA Network is now joining the TV shopping bandwagon.

Last night marked GMA’s first foray into the TV shopping genre, when it joined forces with the Solar Entertainment-owned Shop TV. This brings the total number of free TV stations with at least one TV shopping program to ten, the list of which are as follows (parenthesis indicate the TV shopping programs the channel currently airs):

  • ABS-CBN (O Shopping)
  • PTV-4 (TV Shop, EZ Shop, Shop Japan)
  • TV5 (Shop Japan)
  • GMA (Shop TV)
  • IBC-13 (TV Shop, EZ Shop)
  • ETC/SBN-21 (Shop TV)
  • Net 25 (EZ Shop)
  • 2nd Avenue/RJTV-29 (Shop TV)
  • BEAM-31 (O Shopping, Shop Japan, TV Shop)
  • AksyonTV (Shop Japan)

Shop TV features products that are advertised on the Home Shopping Network in the United States. The network airs as a standalone cable channel on SkyCable, Cignal and various other outlets, while also acting as a program block on all of its Solar Entertainment sister channels, save for CT.

With the new collaboration, GMA now hopes to compete against its fellow Big Three networks and their TV shopping affiliates. The alliance should also attract a more sizable audience for Shop TV, who look to use GMA as a tool to further promote and advertise its products.

The Shop TV on GMA block currently airs every weekday from 12:30 a.m. to 2:00 a.m.

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