‘Get It On 5!’
This was the slogan of the latest station ID of TV5, or better yet, The Network Formerly Known as TV5. The station ID was launched on February 17, 2018 during a live PBA game between the San Miguel Beermen and the Alaska Aces.
Along with the premiere of the station ID came a new primary station logo that emphasizes more on the number five. The revised ‘5’ logo was first used back in September when the network joined forces with ESPN, and will now be used in its other media properties.
In doing so, the network branding became more cohesive and consistent to all platforms, from television, radio and the internet to divisions such as sports, news, digital content and charity organizations. Not only that, there were also some organizational changes that TV5 went through, such as the merger of some of its existing divisions.
Technically the registered name of the company remains TV5 Network Inc., but for all intents and purposes, this network will now be referred to as The 5 Network (T5N). For some reason, mentioning the network as just TV5 no longer makes sense as it is a multimedia company that goes beyond television, and the logo change makes the name very obsolete.
But then again, there are other multimedia companies that continue to emphasize the ‘TV’ in their network names; an obvious example is UNTV News and Rescue (or simply UNTV). Still, a more unified brand is crucial for The 5 Network at this point given that Chot Reyes is taking the network to a different path altogether.
It remains to be seen if this rebrand will bring plenty of rewards to this embattled network. For now, though, enjoy a first glimpse of T5N or The 5 Network.