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97.9 Home Radio Shuts Down

97.9 Home Radio ceases to exist after 14 years.

The end of February saw another radio station in Metro Manila sign off for good. 97.9 Home Radio (DWQZ), owned by the Aliw Broadcasting Corporation, ended its broadcasts after a 14-year run. Its replacement has yet to be announced.

Home Radio’s format was basically similar to rival 96.3 Easy Rock (DWRK), playing mostly adult contemporary songs. But unlike Easy Rock, Home Radio’s playlist lean more towards the most recent singles in order to draw younger listeners. On Sundays, Home Radio eschews its AC format in favor of contemporary hit radio for ‘Variety Hits Sunday’. As the name suggests, the playlist featured dance, rock and pop tunes not normally heard on the station.

Home Radio also operated without the use of disc jockeys, but later in its run they would employ DJs to their staff. Despite that, the DJs at Home Radio speak less than other stations, as Home Radio emphasized its ‘less talk, more music’ style.

Sadly, the growing influence of the masa-based Manila Broadcasting Company to Easy Rock proved to be Home Radio’s undoing. With Easy Rock now playing a more ‘masa’ style, Home Radio simply failed to keep up, and on February 28, it was decided that Home Radio will be shut down, and a new station will take its place.

Home Radio tried its best to attract a new generation of listeners who crave a different brand of ‘light and easy’ music. But while it was never able to create a worthy following, its attempt to stay afloat amid the growth of so-called ‘masa’ stations will always be remembered. And Home Radio’s legacy as a station that ‘likes it easy’ will never be forgotten.

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