It was a transfer three years in the making.
On Monday, July 31, former GMA contract artist Aljur Abrenica officially joined ABS-CBN in a deal that was of no surprise to everyone. Welcoming him on the Kapamilya camp are ABS-CBN executives and producers Laurenti Dyogi, Deo Endrinal and Cory Vidanes.
A GMA contract artist and a ‘StarStruck’ alumnus for 11 years, Aljur’s tenure with the network has had some ups and downs. While the early part of his career was a fruitful one with a few successful projects, the last few years saw his stock drop dramatically.
In 2014, Aljur filed a petition to rescind his contract with GMA Network in hopes of restarting his career. Although Aljur and GMA settled the dispute nearly two years later, it was clear that his popular appeal was waning.
Proof of that was Aljur’s final GMA project ‘Once Again’. Paired alongside Janine Gutierrez, Aljur’s swan song turned out to be a bust, as ‘Once Again’ lasted only 59 episodes and was completely overwhelmed by the LizQuen-starred ‘Dolce Amore’.
Aljur was given no further projects by the network following the failure of ‘Once Again’, and his contract officially expired in March 2017. A few months later, speculation run rampant when Aljur suddenly appeared inside the ABS-CBN compound, hinting at the possibility of joining the network.
Although Aljur has yet to ink an exclusive contract with ABS-CBN, the network said a few projects and appearances are lined up for the actor. That said, it is likely that Aljur will be seen on ABS-CBN noontime shows ‘It’s Showtime’ and ‘ASAP’, and talk shows such as ‘Tonight with Boy Abunda’ while his upcoming projects are being planned.
There is also a possibility that Aljur and brother Vin will be seen together, but that will be for another time. In any case, Aljur’s decision to join the network should help resurrect his career, given that ABS-CBN has had a reputation of reviving an artist’s declining fortunes.
It remains to be seen if Aljur will be the latest in a series of Kapamilya reclamation projects, but with the right mindset, he could be on the path back to success. Good luck.