drama, entertainment, Philippines, television

Walang Iwanan Ends Friday; And I Love You So to Take Over

This Friday marks a rather short conclusion to ‘Walang Iwanan’.

Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.

But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.

As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.

The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.

Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.

Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.

The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.

But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.

‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.

That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.

‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.

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