The Promise of Forever Enters Its Final Week

Long-awaited, short-lived.

Turns out ‘The Promise of Forever’ wore out its welcome as soon as it began. The ABS-CBN drama series had been in the production pipeline for months prior to its premiere, but once it got underway, the series underachieved and only managed a measly 55 episodes once it wraps up this Friday.

First aired on September 11, ‘The Promise of Forever’ marked the Kapamilya debut of former TV5 discovery Ritz Azul, who was paired alongside Paulo Avelino. This series was supposed to be a breath of fresh air for viewers who were fed up with the network’s overreliance on ‘kabitseryes’.

Instead, ‘The Promise of Forever’ failed to make the grade. More often than not, it was rival GMA afternoon drama ‘Haplos’ that came out on top, and the former’s seemingly high expectations went up in smoke.

Not since ‘Walang Iwanan’ has an ABS-CBN afternoon series run for such a short period of time. Despite the fact that it took months for ABS-CBN to convince that ‘The Promise of Forever’ is ready to air, they only managed to produce 55 episodes during that span, an underwhelming total by Kapamilya standards.

The struggles of ‘The Promise of Forever’ gave even further indication that Kapamilya Gold is on a decline. It was clear that viewers are frustrated over the direction of Kapamilya Gold, and the performance of said block in recent months is something that ABS-CBN must urgently address.

It also didn’t help that Ritz Azul appear overwhelmed by the limelight. The series’ long wait, not to mention her first acting experience in a full-on drama series in years, made Ritz look rusty and unprepared at times.

Overall, while ‘The Promise of Forever’ was not bad, its performance leaves a lot to be desired. That said, with such a long wait and low episode turnout, ABS-CBN should realize that ‘cautious optimism’ does not work on Philippine television these days, especially when it comes to short-lived dramas such as ‘The Promise of Forever’.

This week will be the last chance for ‘The Promise of Forever’ to impress. As ABS-CBN ponders its next move, one must wonder what might have been had the network air ‘The Promise of Forever’ much earlier and not suffer the low ratings that it did today.

Advertisement

Destiny Rose, And I Love You So End Tomorrow

Another ‘Battle of the Finales’ takes place tomorrow afternoon.

ABS-CBN’s ‘And I Love You So’ and GMA’s ‘Destiny Rose’ will officially conclude after their respective runs of 70 and 130 episodes. The two series have been on a collision course since December of last year, with both shows exchanging ratings victories on numerous occasions.

‘Destiny Rose’ premiered on September 14, 2015, and was the latest GMA series to tackle LGBT issues (similar to ‘My Husband’s Lover’ and ‘The Rich Man’s Daughter’). The series starred Ken Chan as a transwoman, and was joined by Fabio Ide, Katrina Halili, Manilyn Reynes, Michael de Mesa and Joko Diaz, among others.

Replacing ‘Healing Hearts’ on Afternoon Prime, ‘Destiny Rose’ initially struggled in the ratings when it premiered, but soon managed to win the hearts of viewers with the transformation of Ken’s character into a woman. Like the two prior LGBT-themed GMA series, its story received numerous praise from critics.

‘And I Love You So’, on the other hand, premiered on December 7, 2015, and it starred Julia Barretto and Miles Ocampo as rivals turned stepsisters. They were joined by Dimples Romana, Tonton Gutierrez and Angel Aquino, among others.

Premiering as a replacement to the short-lived Kapamilya series ‘Walang Iwanan’, ‘And I Love You So’ proved that it can keep up with ‘Destiny Rose’ in the ratings. But unlike their fellow Kapamilya Gold dramas ‘Doble Kara’, ‘All of Me’ and ‘Tubig at Langis’, ‘And I Love You So’ was unable to dominate, which should bother the cast given the potential of both Julia and Miles.

In any event, this should be an exciting ‘Battle of the Finales’. For ‘And I Love You So’ and ‘Destiny Rose’, it’s all about finishing on a right note, and tomorrow afternoon, viewers will find out how their stories conclude.

Meanwhile, ABS-CBN and GMA have announced replacements for the two series. The Kapamilya network will go back to airing Koreanovelas with ‘My Love Donna’, while the Kapuso network will counter with ‘The Millionaire’s Wife’.

More on that in upcoming articles.

FTT Year 2015 in Review: Television’s Best

Another year is about to end. But before the calendar flips to 2016, here is a look back at the year that was in television and radio. This article looks back at the 10 best moments in Philippine television this year.

AlDub Invades Eat Bulaga and the World

The now-popular Kalyeserye segment of ‘Eat Bulaga’ began on July 16, as a then-unknown Maine Mendoza (under the Yaya Dub character) caught the eye of rising Kapuso star Alden Richards. Since then, AlDub grew into a social media phenomenon, and it culminated into a slew of advertisements, magazine covers, a supporting role in ‘My Bebe Love: #KiligPaMore’, and a sold-out ‘Sa Tamang Panahon’ live episode at the Philippine Arena.

While the popularity of AlDub had some negative effects on GMA and its rivals, there is no denying that the duo became the key ingredient that introduced ‘Eat Bulaga’ into a new generation. The 36-year-old variety show is now enjoying its best ratings in years, thanks largely to AlDub.

LizQuen, KathNiel and JaDine Dominate Primetime Ratings

While AlDub dominated noontime, primetime belonged to ABS-CBN’s three hottest love teams.  The year began with LizQuen (Liza Soberano and Enrique Gil) of ‘Forevermore’ continuing their winning run, before handing it over to KathNiel (Kathryn Bernardo and Daniel Padilla) of ‘Pangako Sa ‘Yo’, and JaDine (James Reid and Nadine Lustre) of ‘On the Wings of Love’.

The success of LizQuen, KathNiel and JaDine were crucial in Primetime Bida’s thorough domination of Telebabad in the national ratings. Although GMA responded with BiGuel (Bianca Umali and Miguel Tanfelix) in ‘Once Upon a Kiss’, and GabRu (Gabbi Garcia and Ruru Madrid) of ‘Let the Love Begin’, they were unable to make an impact.

A New Sunday Afternoon Habit

August 9 saw a new rival for the 20-year-old ‘ASAP’, but they did not expect it to be different. In came ‘Sunday PinaSaya’, GMA’s newest variety show that emphasized more on comedy than musical performances.

The presence of ‘Eat Bulaga’ hosts Jose Manalo, Wally Bayola and Alden RicRhards (with Maine Mendoza later added) helped ‘Sunday PinaSaya’ defeat ‘ASAP’ on a consistent basis. In response, ABS-CBN moved ‘Banana Split: Extra Scoop’ to Sunday afternoons as ‘Banana Sundae’, but it still failed to reverse the trend.

Willie Revillame Returns 

Speaking of Sunday afternoons, May 10 saw the return of Willie Revillame to the small screen with ‘Wowowin’. Initially airing every mid-Sunday afternoons, it later moved to an earlier timeslot after ‘Sunday PinaSaya’, where it has since flourished.

Even though Willie faced an arrest warrant over the ‘Willing Willie’ macho dancer kid case, this didn’t stop him from receiving accolades for ‘Wowowin’. The rebirth of the controversial host was capped off with a pair of awards for best game show and host in the PMPC Star Awards.

Wattpad Presents Turns 1

The teleserye dominance of ABS-CBN and GMA did not deter TV5. Following the cancellation of ‘Who Wants to Be a Millionaire?’ in early November, ‘Wattpad Presents’ became the network’s longest-running active entertainment program, having been on the air for over a year.

Under-appreciated by most television viewers, ‘Wattpad Presents’ was able to make it over a year thanks to an endless supply of new stories and a dedicated fanbase. It is considered a perfect alternative to the long and dragging storylines that a teleserye usually provides.

ABS-CBN Goes Digital and HD

February 11 saw the much-awaited launch of ABS-CBN TVPlus, the first-ever digital terrestrial television service in the country. The so-called ‘mahiwagang black box’ quickly became popular, selling nearly a million units.

Then on October 3, ABS-CBN HD was launched, bringing virtually every program on Channel 2 into crystal clear high definition. And finally, ABS-CBN announced that they will replace Balls HD with ABS-CBN Sports+Action HD starting January 1, ending a six-year run for the network’s first-ever HD channel.

Kapamilya Gold Reloaded

Teleseryes made their return to Kapamilya Gold on January 13, as ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ premiered on the afternoon block. This was followed by four other series: ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’ and ‘And I Love You So’.

Since then, the battle between Kapamilya Gold and Afternoon Prime dramas became a tight one, both in ratings and momentum. However, it didn’t stop ‘The Half-Sisters’ from achieving the one-year milestone in June.

NCAA Returns to Channel 23; UAAP Extended

After a fruitless three-year tenure with Sports5, the NCAA returned to ABS-CBN Sports in late June. The renewed partnership featured new innovations, such as social media interaction and high-definition broadcasts.

ABS-CBN Sports also signed a fresh five-year deal with the UAAP, following another successful season. The network now plans to extend its coverage to other UAAP tournaments, in addition to full coverage of men’s basketball and women’s volleyball.

The Big Two-0

November 27 saw ‘Bubble Gang’ celebrate its 20th anniversary with a documentary special. The 20-year-old gag show continues to defy time, maintaining its status as a Friday night habit despite an evolving cast of talents and advancements in technology.

Also reaching its 20th year is ‘Saksi’, the second longest-running active free TV newscast in the country. So is ‘ASAP’, who despite fading ratings with the entry of ‘Sunday PinaSaya’, remains a fixture on Sunday noontime.

Janella, Jana Shine on Lunchtime

Following up the success of ‘Be Careful with My Heart’ was a difficult task, but Janella Salvador and Jana Agoncillo proved that they were able to thrive with this challenge. Janella’s ‘Oh My G’ and Jana’s ‘Ningning’ flourished as one the country’s top-rated programs on weekdays, despite a stiff competitor in ‘The Ryzza Mae Show’.

In response, the TAPE-produced talk show starring Ryzza Mae Dizon was rebooted into a drama series as ‘Princess in the Palace’. However, the reformat did not produce the desired results.

2015 was another year to remember for television viewers. Although ABS-CBN continued to reign this year, GMA and TV5 enjoyed their own share of moments as well, and with digitization now underway, the preparation for a full-digitized television signal in the Philippines is on.

So what is in store for 2016? Find out as From the Tube continues to look at events and changes that shape Philippine media.

Revamp for Kapamilya Gold

‘Kapamilya Deal or No Deal’ may be affected in the regional networks as Kapamilya Gold revamps its lineup with the move of the NCA block to late nights. (Logo courtesy of ABS-CBN)

A brand-new Kapamilya Gold awaits viewers later today.

As previously announced, ‘And I Love You So’ will take over the slot once occupied by the recently concluded (albeit short-lived) series ‘Walang Iwanan’. The new series, starring Julia Barretto, Miles Ocampo, Angel Aquino and Dimples Romana, will air after ‘All of Me’.

The revamp does not end there, however. Starting today, the News and Current Affairs block will no longer air on Kapamilya Gold, and will instead move back to its original timeslot following ‘Bandila’.

The NCA block lineup will remain the same following the timeslot change. ‘Mission Possible’ airs on Mondays, followed by ‘My Puhunan’ on Tuesdays, ‘Red Alert’ on Wednesdays, ‘Sports U’ on Thursdays, and ‘Tapatan ni Tunying’ on Fridays.

Now that the NCA block has moved to late nights, how will this affect the Kapamilya Gold lineup in the regions? As it stands, this is how the Kapamilya Gold block will look like starting today, as far as Metro Manila viewers are concerned.

2:45 p.m. – Doble Kara

3:30 p.m. – All of Me

4:15 p.m. – And I Love You So

5:00 p.m. – Kapamilya Deal or No Deal

One program likely to be affected with the change in the regions will be ‘Kapamilya Deal or No Deal’. With the regional networks’ own broadcast of ‘TV Patrol’, they may be forced to preempt ‘Kapamilya Deal or No Deal’ in their area.

As such, the ‘available in select areas’ advisory may apply during episode previews for ‘Kapamilya Deal or No Deal’, in order to inform viewers of a possible preemption. Here’s how it may potentially look like in the regional networks.

2:45 p.m. – Doble Kara

3:30 p.m. – All of Me

4:15 p.m. – And I Love You So

5:00 p.m. – Kapamilya Deal or No Deal/TV Patrol regionals

That said, ABS-CBN has a decision to make regarding Kapamilya Gold in the regions. After all, they don’t want to risk shedding some viewers outside Metro Manila with this move.

Walang Iwanan Ends Friday; And I Love You So to Take Over

This Friday marks a rather short conclusion to ‘Walang Iwanan’.

Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.

But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.

As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.

The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.

Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.

Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.

The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.

But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.

‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.

That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.

‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.

The Demise of Asianovelas on ABS-CBN

Once known for introducing F4 (above) and ‘Meteor Garden’ to Filipino audiences, ABS-CBN has effectively ceased its importation of Asianovelas since the middle of this year. (Photo credit: Meteor Garden ABS-CBN Official Facebook)

Asianovelas on ABS-CBN are now a thing of the past.

The premiere of the teleserye ‘You’re My Home’ last November 9 signaled the end of an era. Gone are the days when ABS-CBN usually reserves the final spot of their weekday afternoon and evening blocks for Asianovelas.

Now they are leaning more towards local programming in an effort to make use of their deep roster of talents. This makes sense, considering that ABS-CBN has the resources and the technology to produce their own programs.

The last Asianovelas aired on ABS-CBN were ‘Let’s Get Married’ and ‘My Lovely Girl’, whose final episodes were aired on June 19 of this year. When the recently-concluded ‘Pinoy Big Brother: 737’ premiered on the weekday slots three days later, many thought this was only a temporary break for Asianovelas on the network.

As it turned out, ABS-CBN has bigger plans in mind. With so many programs currently kept under wraps, management thought it was best to finally devote more time to locally-produced shows.

This led to the entry of more recent teleseryes such as ‘Ningning’, ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’, and the aforementioned ‘You’re My Home’. A few other programs are still being planned, with a target date set for early next year.

Today, the Prime Tanghali, Kapamilya Gold and Primetime Bida blocks air a combined total of nine teleseryes. More than half of the network’s roster of contract artists are currently utilized in these teleseryes, ranging from child stars like ‘Ningning”s Jana Agoncillo to forty-somethings like ‘You’re My Home”s Richard Gomez and Dawn Zulueta.

ABS-CBN’s new path should benefit the network in the years to come. Having recently launched ABS-CBN HD, they now strive to take advantage of this new technology by committing more towards local programs, with the intent of broadcasting a purely Filipino programming lineup in the near future.

As for Asianovelas, it’s now GMA’s responsibility to continue airing them. After all, they still have Heart of Asia mornings to keep fans company.

Note: ‘Angel Wings’ is excluded here as it is considered a spiritual successor of the long-running anthology series ‘Chinese Variety Show’. Asianovelas only refer to imported series from Eastern Asian countries that air on weekdays.