Resolving ABS-CBN’s 5 O’Clock Problem

Weekdays at 5:00 p.m. has spelled trouble for ABS-CBN.

And it has been that way since mid-April, when ‘We Will Survive’ was demoted from Primetime Bida to Kapamilya Gold to make way for ‘My Super D’. Now that both series will end this Friday, ABS-CBN must resolve this ongoing problem that is the 5:00 p.m. slot as soon as possible.

Looking at the root of this situation, it is clear that by the time the clock strikes 5:00 p.m. (17:00 in military terms), not every area in the country will receive the same program. Instead, what most provincial areas receive is their dialect-based version of ‘TV Patrol’, which focuses on news in a particular region or province.

The affected program (currently ‘We Will Survive’) was then aired the next morning at 9:00 a.m. Unfortunately, during the network’s broadcast of the 2016 NBA Finals in June, the series was preempted at times, and those without iWanTV subscription were left scratching their heads wondering why those episodes never aired.

To make matters worse, by the time ‘Magandang Buhay’ was bumped to 8:00 a.m. on June 21, the final 30 minutes of the talk show was preempted just to make way for the said affected program. Something is not quite right.

The end result of this was that ‘We Will Survive’ endured inconsistent ratings since its demotion to Kapamilya Gold. That said, with this timeslot considered a trouble spot, teleseryes should be off-limits going forward.

As of today, ABS-CBN has confirmed that the returning ‘Minute to Win It’, to be hosted by Luis Manzano, will take over the soon-to-be vacated timeslot of ‘My Super D’. Which leaves the 5:00 p.m. slot up for grabs, and for ABS-CBN to resolve this problem, one program would be better off airing.

Enter the ‘O Shopping’ program block. Usually airing during the wee hours of the morning, the said program should pose no threat to ABS-CBN’s overall programming when it airs at 5:00 p.m., simply because it is merely a filler show.

That said, its presence will mean a lot to ABS-CBN in the long-term. ‘Magandang Buhay’ will now be aired for a full 90 minutes in all areas, while preempting a program for ‘TV Patrol’ in the regions will no longer carry a risk factor ratings-wise.

Still, it is up to ABS-CBN management to convince themselves of a change in strategy. If they decided to once again air a teleserye at 5:00 p.m. (‘The Greatest Love’ is being pegged as a replacement for ‘We Will Survive’), then good luck in trying to be more consistent in the ratings.

Hopefully ABS-CBN does something right here. This is one important issue to address.

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We Will Survive’s Ratings on a Tailspin After Change of Timeslot

‘We Will Survive’ found itself in a tough spot upon moving to a new timeslot, thanks in large part to the show’s delayed broadcasts in the regional networks. (Logo courtesy of ABS-CBN)

‘We Will Survive’ is in a crisis.

The ABS-CBN drama series is off to a slow start in its new 5:00 p.m. timeslot, registering ratings of 10.7% (April 18), 10.9% (April 19), 9.8% (April 20) and 9.9% (April 21) during a four-day span. This was in contrast to the show’s 13% average ratings in its original timeslot of 5:45 p.m.

Clearly, ABS-CBN has a lot of explaining to do when it comes to ‘We Will Survive”s low ratings. Regional networks are unable to air the series at the same time as Metro Manila due to the presence of local ‘TV Patrol’, and instead, it is aired the following day at 9:00 a.m. in place of ‘Naruto Shippuden’.

This predicament easily led to ‘We Will Survive’ losing to GMA’s ‘Wowowin’ in a majority of the regional areas. And it didn’t help that the delayed broadcasts are being aired in a timeslot that is also not viable ratings-wise.

It is a painful truth that the regional networks of ABS-CBN have no choice but to commit to 30-45 minutes’ worth of ‘TV Patrol’ in their respective dialects. However, it also hurts that the network decided to place a teleserye in a timeslot that is not expected to draw viewers from the provinces.

Considering ABS-CBN’s reputation for successful teleseryes, this is a strategy that does not work at all. And it is also not good that the network decided to fill almost 2/3s of their lineup with teleseryes; excluding ‘TV Patrol’, ABS-CBN’s lineup from 3:15-10:45 p.m. features a streak of seven teleseryes and an imported series.

That said, for Pokwang, Melai Cantiveros and the show’s braintrust, this is a battle that they cannot survive from. Positive messages notwithstanding, ABS-CBN should consider closing the book on ‘We Will Survive’ as soon as possible, knowing that it would be consequential to viewers in the provinces, as well as viewers who are tired of watching teleseryes for many hours straight.

If not, find a way to get a better timeslot for the show. After all, it is for the network’s own good.

 

My Super D Premiere Leads to Late-Afternoon Shakeup

It’s going to be an afternoon of change for ABS-CBN next week.

On Monday, April 18, the superhero drama series ‘My Super D’ will officially premiere on the Primetime Bida block. That was the good news.

The bad news, there are no free slots for ‘My Super D’ on the current Primetime Bida lineup. Its intended replacement, ‘FPJ’s Ang Probinsyano’, has not announced a final episode date due to its impressively high ratings, and ABS-CBN has no intention of replacing it at this point.

So where does ‘My Super D’ end up? Luckily, ABS-CBN freed up one slot for the upcoming series when it announced that ‘Game ng Bayan’ will air its final episode tomorrow afternoon.

The sudden cancellation of ‘Game ng Bayan’ came barely a month after it premiered to replace ‘Kapamilya Deal or No Deal’. Clearly, ABS-CBN knew what was coming, as ‘Game ng Bayan’ not only struggled in the ratings, but also became a logistical nightmare for the network.

With ‘Game ng Bayan”s cancellation now official, its old timeslot will now be filled by ‘We Will Survive’, the drama series starring Melai Cantiveros and Pokwang. It will still face GMA’s ‘Wowowin’, but not all areas will receive ‘We Will Survive’, which is a problem for ABS-CBN’s Regional Network Group.

Whether or not ABS-CBN will keep ‘We Will Survive’ on the Primetime Bida slot or move it to Kapamilya Gold remains to be seen. However, they need to find a way to make the broadcasts of ‘We Will Survive’ as simultaneous as possible, so as not to sacrifice its decently good ratings.

Going back to ‘My Super D’, this superhero drama series follows the footsteps of fellow ABS-CBN original creations such as ‘Super Inggo’, ‘My Little Juan’ and ‘Juan Dela Cruz’. With each of these series becoming successful hits for the network, the pressure is now on ‘My Super D’ to deliver similar results.

In ‘My Super D’, Dominic Ochoa will play the titular superhero role as Super D. He will be supported by Marco Masa and Bianca Manalo, who will play the role of son and wife respectively.

Joining them in the series are Atoy Co, Ryan Rems, Myrtle Sarrosa, Jef Gaitan, Louie Domingo, Marina Benipayo, Bong Regala, Jason Francisco, Marvin Agustin, Noni Buencamino and Ronaldo Valdez. It will be directed by Frasco Mortiz and Lino Cayetano.

With these changes now official, the question is, can ‘My Super D’ fly higher than ‘Wowowin’? And can ‘Wowowin’ be able to stave off this new threat?

We’ll find out.

‘My Super D’ premieres this Monday, and airs weeknights before ‘TV Patrol’.