drama, entertainment, game show, movies, Philippines, television

Wowowin Out for Two Weeks

Willie Revillame is on vacation, and so is ‘Wowowin’.

Both the host and the game show will take a two-week break starting today, in order to recharge and plan for ‘Wowowin”s upcoming first anniversary*. The vacated timeslot will be filled by ‘GMA Blockbusters’ until May 13.

In the meantime, ‘Wowowin”s new studio will be used temporarily by GMA News and Public Affairs for its ‘Eleksyon 2016’ coverage, which will kick off on May 9. Afterwards, a refurbished set is expected to be unveiled once ‘Wowowin’ returns on May 16.

The temporary hiatus of ‘Wowowin’ may benefit ABS-CBN in the short term. ‘We Will Survive’, in particular, has been slumping since its demotion to Kapamilya Gold, with ratings in the 10s on most days.

The brief absence of ‘Wowowin’ might put ‘We Will Survive’ back on track. Still, with the series not airing in select areas thanks to regional ‘TV Patrol’, it will not be easy for ‘We Will Survive’ to win without ‘Wowowin’ to oppose them.

The other series opposing ‘Wowowin’, ‘My Super D’, may be winning in the ratings, but the margin remained small. That said, the absence of the former may help ‘My Super D’ pull away, even if it’s only for a short moment.

As for GMA, this is an opportunity for the network to sustain the momentum in ‘Wowowin”s absence. Airing more recent hit movies on ‘GMA Blockbusters’ may do the trick, even as a few of their regional networks continue to air local news in place of the show’s first 45 minutes.

This is going to be an interesting two weeks for both GMA and ABS-CBN. Let’s see how the brief hiatus of ‘Wowowin’ will affect the fortunes of both networks from 5:00-6:30 p.m.

*‘Wowowin”s actual first episode was aired on Sunday, May 10, 2015. The show has been airing on weekdays since February 1, with the first 90-minute episode airing two weeks later.

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drama, entertainment, Philippines, television

We Will Survive’s Ratings on a Tailspin After Change of Timeslot

‘We Will Survive’ found itself in a tough spot upon moving to a new timeslot, thanks in large part to the show’s delayed broadcasts in the regional networks. (Logo courtesy of ABS-CBN)

‘We Will Survive’ is in a crisis.

The ABS-CBN drama series is off to a slow start in its new 5:00 p.m. timeslot, registering ratings of 10.7% (April 18), 10.9% (April 19), 9.8% (April 20) and 9.9% (April 21) during a four-day span. This was in contrast to the show’s 13% average ratings in its original timeslot of 5:45 p.m.

Clearly, ABS-CBN has a lot of explaining to do when it comes to ‘We Will Survive”s low ratings. Regional networks are unable to air the series at the same time as Metro Manila due to the presence of local ‘TV Patrol’, and instead, it is aired the following day at 9:00 a.m. in place of ‘Naruto Shippuden’.

This predicament easily led to ‘We Will Survive’ losing to GMA’s ‘Wowowin’ in a majority of the regional areas. And it didn’t help that the delayed broadcasts are being aired in a timeslot that is also not viable ratings-wise.

It is a painful truth that the regional networks of ABS-CBN have no choice but to commit to 30-45 minutes’ worth of ‘TV Patrol’ in their respective dialects. However, it also hurts that the network decided to place a teleserye in a timeslot that is not expected to draw viewers from the provinces.

Considering ABS-CBN’s reputation for successful teleseryes, this is a strategy that does not work at all. And it is also not good that the network decided to fill almost 2/3s of their lineup with teleseryes; excluding ‘TV Patrol’, ABS-CBN’s lineup from 3:15-10:45 p.m. features a streak of seven teleseryes and an imported series.

That said, for Pokwang, Melai Cantiveros and the show’s braintrust, this is a battle that they cannot survive from. Positive messages notwithstanding, ABS-CBN should consider closing the book on ‘We Will Survive’ as soon as possible, knowing that it would be consequential to viewers in the provinces, as well as viewers who are tired of watching teleseryes for many hours straight.

If not, find a way to get a better timeslot for the show. After all, it is for the network’s own good.

 

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