Love in the Moonlight Rerun Adds to ABS-CBN’s Death Slot Problems

The mess that is ABS-CBN’s 5:00 p.m. weekday slot continues.

Beginning today, the Kapamilya network will re-air the Koreanovela ‘Love in the Moonlight’ in its so-called ‘death slot’. The series originally aired on Primetime Bida from March 6 to May 5, 2017, spanning 43 episodes.

Unlike its original run which was seen in every household in the country, ‘Love in the Moonlight”s rebroadcast will only be seen in Metro Manila, select regional areas and on digital, cable and satellite subscription services. The rest of the country will receive regional versions of ‘TV Patrol’ while the Koreanovela airs at 9:30 a.m. the next day.

The problems surrounding ABS-CBN’s 5:00 p.m. slot has been well-documented in this blog. While ‘TV Patrol”s regional versions are only a part of the issue, there are other concerns that jeopardize this timeslot.

As stated earlier, programs that are affected by the broadcast of regional ‘TV Patrol’ are aired the following morning at around 9:00 or 9:30 a.m. Unfortunately, not all shows were aired in full.

In the last two Junes, both ‘We Will Survive’ and ‘Legend of the Blue Sea’ saw numerous episodes preempted due to the NBA Finals. To make matters worse, those preempted episodes were never aired at all in ABS-CBN’s regional stations, leaving non-iWanTV subscribers perplexed and unsatisfied

If ABS-CBN were smart enough to realize these issues, they would have done these three things:

1. Air ‘O Shopping’ as permanent filler.
2. Bring News and Current Affairs shows back to the 5:00 p.m. slot (with a replay after ‘Bandila’ to satisfy the rest of the country).
3. Produce a Metro Manila version of ‘TV Patrol’.

But as it stands, ABS-CBN is simply too stubborn to resist change in its approach. They somehow rectified that with a rerun of the Koreanovela ‘Love in the Moonlight’ (as reruns are considered filler), but still, it would mean sacrificing success in favor of short-term fixes.

There is still time for ABS-CBN to correct whatever issues they face every weekday afternoon. That said, viewers can only hope for the best, no matter how slim it may be.

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Resolving ABS-CBN’s 5 O’Clock Problem

Weekdays at 5:00 p.m. has spelled trouble for ABS-CBN.

And it has been that way since mid-April, when ‘We Will Survive’ was demoted from Primetime Bida to Kapamilya Gold to make way for ‘My Super D’. Now that both series will end this Friday, ABS-CBN must resolve this ongoing problem that is the 5:00 p.m. slot as soon as possible.

Looking at the root of this situation, it is clear that by the time the clock strikes 5:00 p.m. (17:00 in military terms), not every area in the country will receive the same program. Instead, what most provincial areas receive is their dialect-based version of ‘TV Patrol’, which focuses on news in a particular region or province.

The affected program (currently ‘We Will Survive’) was then aired the next morning at 9:00 a.m. Unfortunately, during the network’s broadcast of the 2016 NBA Finals in June, the series was preempted at times, and those without iWanTV subscription were left scratching their heads wondering why those episodes never aired.

To make matters worse, by the time ‘Magandang Buhay’ was bumped to 8:00 a.m. on June 21, the final 30 minutes of the talk show was preempted just to make way for the said affected program. Something is not quite right.

The end result of this was that ‘We Will Survive’ endured inconsistent ratings since its demotion to Kapamilya Gold. That said, with this timeslot considered a trouble spot, teleseryes should be off-limits going forward.

As of today, ABS-CBN has confirmed that the returning ‘Minute to Win It’, to be hosted by Luis Manzano, will take over the soon-to-be vacated timeslot of ‘My Super D’. Which leaves the 5:00 p.m. slot up for grabs, and for ABS-CBN to resolve this problem, one program would be better off airing.

Enter the ‘O Shopping’ program block. Usually airing during the wee hours of the morning, the said program should pose no threat to ABS-CBN’s overall programming when it airs at 5:00 p.m., simply because it is merely a filler show.

That said, its presence will mean a lot to ABS-CBN in the long-term. ‘Magandang Buhay’ will now be aired for a full 90 minutes in all areas, while preempting a program for ‘TV Patrol’ in the regions will no longer carry a risk factor ratings-wise.

Still, it is up to ABS-CBN management to convince themselves of a change in strategy. If they decided to once again air a teleserye at 5:00 p.m. (‘The Greatest Love’ is being pegged as a replacement for ‘We Will Survive’), then good luck in trying to be more consistent in the ratings.

Hopefully ABS-CBN does something right here. This is one important issue to address.