entertainment, news, Philippines, public affairs, television

Video on Board: Buses Tune In to ABS-CBN Shows But Avoid Afternoon Koreanovelas

A bus bound for Quiapo showing ABS-CBN’s ‘It’s Showtime’. (Photo courtesy of the author)

Sometimes life is unfair.

Such is the case for airconditioned buses that ply the streets of Metro Manila. These buses offer more than just relief from the sweltering heat, they also provide riders with a show or movie to watch while going from one destination to another.

Most airconditioned buses are equipped with a television set that hangs atop the windshield. At first, the viewing experience was severely limited thanks to poor signal reception (most buses opt to air movies from their USB outlets or pirated DVDs due to these conditions), but the launch of the ABS-CBN TVPlus made it much better for riders to watch a show comfortably.

As a commuter I can attest to the varying trends of television viewership inside airconditioned buses. Prior to the launch of TVPlus, the preferred channel of Metro Manila buses is GMA Network due to its clearer signal and greater reach.

But as TVPlus became readily available to the public, bus companies began to take advantage of it by equipping their sets with these devices. As a result, more and more buses were tuning in to ABS-CBN programs especially  during ‘It’s Showtime’, ‘TV Patrol’ and ‘Ang Probinsyano’, simply because Channel 2 is always the first to open on TVPlus.

However, there is still one GMA show with which these buses would rather tune in to. In one of my more recent in-city trips, I looked at some of the buses that ply the metro during the late afternoon, and surprisingly, these buses were tuning in to ‘Wowowin’ instead of a Koreanovela from ABS-CBN.

Simply put, these bus drivers and conductors are not Koreanovela fans. They would rather tune in to Willie Revillame and his antics with sexy women instead of cheesy love scenes from Korean actors because it seems like they are boring

Not to mention that it is rush hour for people going home. If they are tuning in to a Koreanovela on the way home on a slow-moving afternoon, chances are they could be put to sleep.

While viewership inside buses do not influence ratings performance (at least for now), the general trend is clear. ABS-CBN is the most preferred network among airconditioned buses all-day long, but on the late-afternoon rush hour, GMA’s ‘Wowowin’ is the most preferred show.

Unfair as it sounds, but the best entertainment while inside the bus is when things either become tense and gut-wrenching (as in the case for teleseryes) or humorous and fun (as in the case for variety shows). It is what bus rides are made of, and keeping riders awake and invested in entertainment is a bus company’s way of making themselves comfortable.

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drama, entertainment, game show, news, Philippines, politics, public affairs, television, variety show

New Trend: GMA Responds to It’s Showtime Going Overtime

Looks like a new trend in primetime newscasts has begun.

In response to ‘TV Patrol’ now airing at around 6:40 p.m. due to ‘It’s Showtime’ exceeding beyond its allotted time, GMA countered by having rival newscast ’24 Oras’ air 10-20 minutes later than its previous timeslot. To do that, GMA intentionally allowed one of its programs to go past its duration.

That turned out to be the teleserye ‘Ika-6 na Utos’, which usually airs for only 45-50 minutes at best. But Wednesday afternoon (see episode hashtag below) saw ‘Ika-6 na Utos’ go beyond its usual running time and air for 80 minutes, uncharacteristically long for a teleserye.

GMA’s version of Vice Ganda and company excessively talking for minutes came by way of long commercial breaks. But much like what ABS-CBN allowed (whether intentional or not) ‘It’s Showtime’ to do, isn’t this a little too much for viewers to take?

Consider this: ‘It’s Showtime”s archrival ‘Eat Bulaga’ is only given 2 1/2 hours of airtime by GMA from Monday to Friday due to its blocktimer status. GMA can’t obviously loosen this rule because even Antonio Tuviera is strict enough to enforce such a ruling.

They also cannot allow ‘Wowowin’ to go past its allotted time and go live because of Willie Revillame’s past controversies. The onus fell on one of GMA’s afternoon teleseryes, and that turned out to be its highest-rated program ‘Ika-6 na Utos’.

This is definitely a bad case of ‘fight fire with fire’. The recent shenanigans of ABS-CBN and GMA dragged its other programs down, and it also affected the airtimes of the respective networks’ late-night newscasts in ‘Bandila’ and ‘Saksi’.

If this game of one-upsmanship continues, both ‘TV Patrol’ and ’24 Oras’ might end up airing at an uncharacteristically late timeslot of 7:00 p.m. Not a good way to kick off the primetime slate.

But at least there are earlier primetime newscasts that viewers can tune in to. The choices include PTV-4’s ‘PTV News’ (if viewers can tolerate Erwin Tulfo’s biased reporting), CNN Philippines’ ‘News Night’, Net 25’s ‘Mata ng Agila’, UNTV’s ‘Ito ang Balita’ and even ‘Top Story’ of the ABS-CBN News Channel.

Apologies to T5N’s ‘Aksyon Prime’, but its timeslot inconsistencies are too much to handle. But regardless of that, alternatives in primetime news are worth the time and money.

Still, ABS-CBN and GMA should know all too well that time is precious. They could at least adjust this new trend in primetime programming, but they need to stop allowing its programs to go overtime so as not to compromise the patience of viewers.

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entertainment, game show, news, Philippines, public affairs, television, variety show

GMA’s Own 5:00 P.M. Regional Programming Issue

ABS-CBN is not the only major television network with a regional programming problem.

Archrival GMA also endures its fair share of issues when it comes to regional programs. Similar to what ABS-CBN experiences, GMA’s biggest concern is at the 5:00 p.m. slot where regional news programs are aired in the provinces in lieu of shows relayed straight from Metro Manila.

Just last Monday, GMA’s Mindanao-based channels began to air a new regional newscast titled ‘One Mindanao’. The program is anchored by longtime Mindanao-based GMA anchors Tek Ocampo, Sarah Hilomen-Velasco and Real Soroche, and is aired on weekdays at 5:00 p.m.

Like ‘Balitang Amianan’ (Dagupan and Ilocos) and ‘Balitang Bisdak’ (Cebu), ‘One Mindanao’ preempts the first 30-40 minutes of ‘Wowowin’, the GMA afternoon game show hosted by Willie Revillame. But as far as GMA is concerned, this was just a minor inconvenience.

Consider the following factors:

  1. Most GMA regional networks are now mere relay outlets following the closure of most stations and the layoff of its employees.
  2. ‘Wowowin’ is still aired after the newscasts, thus no need to reair the show the following morning.
  3. ‘Wowowin’ more often than not beats an ABS-CBN Koreanovela (only a few relay areas receive such programs due to regional ‘TV Patrol’) in the ratings game regardless of either Kantar or AGB Nielsen.

With that in mind, it was clear to GMA that they are undeterred about the overall programming disparity between Greater Manila Area and regional areas. However, with the entry of ‘One Mindanao’ in the Mindanao area, they now have every reason to worry since ‘Wowowin”s audience will be reduced significantly.

Issues among ABS-CBN and GMA’s regional network programs are in dire need of a resolution. The 5:00 p.m. slot, usually a haven for regional networks to produce their newscasts, is one example of what each network needs to do to make things all the more parallel.

But since GMA currently has less regional stations than ABS-CBN, their own concern may be revisited once they decide to resuscitate some of these stations. For now, GMA can only hope that their regional networks’ standing will be improved with each step.

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drama, entertainment, Korea, Philippines, television

In 100 Words: Legend of the Blue Sea Impresses Despite Limited Reach

Talk about quashing some pressing concerns.

Last Monday’s premiere of ABS-CBN’s newest afternoon Koreanovela ‘Legend of the Blue Sea’ defied expectations and scored an impressive victory on its first try. This despite the fact that most regional networks receive localized versions of ‘TV Patrol’ in the afternoon instead of the Koreanovela.

Via ABS-CBN PR (source courtesy of Kantar Media Philippines):

Fans tuned in to the pilot episode of “Legend of the Blue Sea” starring Lee Min Ho as it scored a national TV rating of 15.5%, compared to “Wowowin” with only 11.8%.

Affected areas can still watch ‘Legend of the Blue Sea’ at 9:30 a.m. the next day. If not, subscribe to iWant TV to watch the Koreanovela within hours of original broadcast.

As for the primetime Koreanovela ‘Goblin’, it scored a 12.1 % rating on its first night, six better than fellow Koreanovela ‘Scarlet Heart’. Not bad.

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ABS-CBN Wins All Timeslots Last Monday According to Kantar

Not even AlDub’s much-anticipated primetime debut can stop ABS-CBN from reaching an immaculate record.

On Monday, February 27, all ABS-CBN programs defeated their respective GMA counterparts in the ratings, according to Kantar Media. This includes a rare victory for ‘Magandang Buhay’ (8.1%), as it swept all of GMA’s Astig Authority block (‘Ghost Fighter’ (5.9%), ‘Pokemon XY’ (6.7%) and ‘Bleach’ (7.3%)) and the European fantasy series ‘Wolfblood’ (6.8%).

As always, ABS-CBN’s usual suspects dominate the list, with the network continuing to prevail from late morning to late night. Six of the top ten slots belong to ABS-CBN programs, with ‘Ang Probinsyano”s 42.8% leading the way.

Even the network’s programs in the wee hours earned a victory as well. The 4:00-5:30 a.m. slot was won by ‘O Shopping’ (0.4%) and a rerun of ‘Mga Kwento ni Marc Logan’ (1 %) over ‘Reporters Notebook’ (0.9%), while the 11:45-1:00 a.m. slot was won by ‘Mission Possible’ (1.8%) and ‘O Shopping’ (0.9%) over ‘The 700 Club Asia’ (1.2%) and ‘EZ Shop’ (0.6%) respectively.

But the highlight of the day was the matchup between newcomer ‘Destined to Be Yours’ and ‘My Dear Heart’. The former, starring Alden Richards and Maine Mendoza, entered the night with high expectations, and considering the duo’s popularity in the last two years, the series was poised to get off to a sizzling start.

Instead, it was fellow young star Ria Atayde who turned heads. Her debut as Margaret’s (Coney Reyes) daughter Gia helped ‘My Dear Heart’ defeat ‘Destined to Be Yours’ 29.1 to 20.2%.

And finally, two shows that are normally affected by ABS-CBN Regional’s own programming managed to beat the odds. Both ‘Umagang Kay Ganda’ (5.2%) and ‘Minute to Win It’ (14%) prevailed over ‘Unang Hirit’ (4 %) and ‘Wowowin’ (13.7%) respectively, despite getting preempted by ABS-CBN Regional morning shows and ANR-produced ‘TV Patrol’.

Overall, it was thorough domination on the part of ABS-CBN. No one knows when will this rare wire-to-wire win will take place again, but one thing is for sure: ABS-CBN continues to reign as the Philippines’ top network.

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drama, entertainment, game show, Philippines, talent show, television, variety show

Premiere of The Better Half & Wildflower Further Complicates ABS-CBN’s Afternoon Schedule

Seems like ABS-CBN has not learned from its 5:00 p.m. issues.

Several months ago, From the Tube made an article about ABS-CBN’s 5:00 p.m. scheduling problems. Three issues were raised in this topic; namely the presence of the ABS-CBN Regional-produced ‘TV Patrol’, the RNGs’ airing of the affected program at around 9:00 a.m. the next day, and its expected poor performance in the Kantar ratings.

Now, ABS-CBN is once again in a bind thanks to a pair of teleseryes that will premiere today. On Kapamilya Gold, ‘The Better Half’ will replace ‘Doble Kara’, while on Primetime Bida, ‘Wildflower’ will become the first teleserye to air at 5:50 since ‘We Will Survive’.

This leaves the game show ‘Minute to Win It’ in a precarious position. With the premiere of ‘Wildflower’ on Primetime Bida, the former has no choice but to move to 5:00 p.m., leaving themselves vulnerable to not only the regionals’ broadcast of ‘TV Patrol’, but also to rival GMA game show ‘Wowowin’.

That said, only the first 30 minutes of ‘Minute to Win It’ will be preempted, leaving the last 15 or 20 minutes for the viewers in the regions to watch. So where will the regional network viewers go to with regards to this predicament?

The most obvious answer is the iWanTV app, which is readily available and has episodes of a majority of ABS-CBN programs uploaded within hours of original broadcast. The only problem with this app though is that not all people have a mobile device, computer or tablet.

Which leaves ABS-CBN with three options to solve this problem. Either they:

  1. Place the O Shopping or MYX block at 5:00 p.m. and move ‘Minute to Win It’ to before ‘Langit Lupa’
  2. Produce a ‘TV Patrol’ that focuses solely on Mega Manila and move ‘Minute to Win It’ to before ‘Langit Lupa’
  3. Cut ‘It’s Showtime”s last 30 minutes and return to a three-teleserye Kapamilya Gold

For all their dominance in the ratings game, the 5:00 p.m. slot is and will always be ABS-CBN’s weak point (this does not include their early morning programs). Unless they do something about it, the affected program’s viewership will remain compromised.

As for ‘The Better Half’ and ‘Wildflower’, this will be an opportunity to sustain ABS-CBN’s winning ways. It’s a challenge that ‘The Better Half”s Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel, and ‘Wildflower”s Maja Salvador and Joseph Marco should welcome despite the network’s scheduling issues.

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